Adidas moves global ad account from 180 Amsterdam to Sid Lee

The agency is now in the process of finishing some projects for Adidas but will transfer the account over the coming months.

The partnership between 180 Amsterdam and Adidas is one of the longest running in advertising. It has held the Adidas account for the past twelve years.

In 2006 Omnicom Group bought a majority stake in 180 Amsterdam. 180 has shared the Adidas account with Omnicom-owned TBWA\Worldwide since 2002.

According to Marcus Chew, senior manager for brand communications at Adidas in Southeast Asia, the brand will still be working with TBWA and Iris across the region as the account shift has not yet taken effect in Asia.

According to Media’s Top 1000 brands report published in July, Adidas’ annual media spend in the region totals US$76 million, including $65 million in China, $1.2 million in India and $6.2 million in Japan.


GLOBAL – Adidas is to shift its global advertising account from incumbent 180 Amsterdam to the Canadian agency Sid Lee without a pitch.
Adidas moves global ad account from 180 Amsterdam to Sid Lee

adidas 180 Amsterdam Fast vs Fast

The agency is now in the process of finishing some projects for Adidas but will transfer the account over the coming months.

The partnership between 180 Amsterdam and Adidas is one of the longest running in advertising. It has held the Adidas account for the past twelve years.

In 2006 Omnicom Group bought a majority stake in 180 Amsterdam. 180 has shared the Adidas account with Omnicom-owned TBWA\Worldwide since 2002.

According to Marcus Chew, senior manager for brand communications at Adidas in Southeast Asia, the brand will still be working with TBWA and Iris across the region as the account shift has not yet taken effect in Asia.

According to Media‘s Top 1000 brands report published in July, Adidas’ annual media spend in the region totals US$76 million, including $65 million in China, $1.2 million in India and $6.2 million in Japan. Leer más “Adidas moves global ad account from 180 Amsterdam to Sid Lee”

David Beckham for England Manager

It sounds crazy but the FA could do worse than appoint David Beckham as their new England manager. Is there anywhere that he isn’t these days? Supporting the troops in Iraq, smoozing with Prince Harry and Price William, cheerleading England more than Fabio Capello was during yesterdays painful 4-1 defeat to Germany….

As well as being arguably the number one celebrity brand in the UK (and he’s up there in the world rankings), it made me think…

“In these tough times, people are more likely to trust David Beckham than David Cameron”.

Run the national football team, fix the economy, win us the world cup bid for 2018, help organise London 2012. At what point in the future might he also let us know that he’s actually planning to run for prime minister?


by jeremywaite

It sounds crazy but the FA could do worse than appoint David Beckham as their new England manager.  Is there anywhere that he isn’t these days? Supporting the troops in Iraq, smoozing with Prince Harry and Price William, cheerleading England more than Fabio Capello was during yesterdays painful 4-1 defeat to Germany….

As well as being arguably the number one celebrity brand in the UK (and he’s up there in the world rankings), it made me think…

“In these tough times, people are more likely to trust David Beckham than David Cameron”.

Run the national football team, fix the economy, win us the world cup bid for 2018, help organise London 2012. At what point in the future might he also let us know that he’s actually planning to run for prime minister? Leer más “David Beckham for England Manager”

Is beauty the key attribute for success?

Should the leaders’ wives – each deploying their own kind of erotic capital – guard against unleashing a surfeit of it? Isn’t that what dashed Sarah Palin’s dreams of presidency? “No,” snaps Dr Hakim. “I think that was her being a bit dim.”


An academic who identified the key professional attribute to success tells Celia Walden why appearances are so important.

Leaders in erotic capital … Kate Moss and David Beckham.

  • Leaders in erotic capital ... Kate Moss and David Beckham.
  • US president Barack Obama and first lady Michelle Obama at the  inauguration ball.
  • Matinee idol good looks and serious talent ... George Clooney,  pictured with girlfriend Elisabetta Canalis.
  • Top TV executive Elisabeth Murdoch, pictured here in 2007.
  • Millionaire philanthropist Arpad Busson was once married to Elle  MacPherson. They are pictured here in 2005.
  • Americian Idol judge Simon Cowell.

An academic who identified the key professional attribute to success tells Celia Walden why appearances are so important.

We think of “capital” as something you save up for a rainy day; something inert and intangible, which, invested in the right way, can wield enormous power. There is nothing erotic about “capital” – or rather, there wasn’t until this month, when a doctor of sociology at the London School of Economics identified “erotic capital” as being the key professional attribute of our times.

According to Dr Catherine Hakim’s controversial article in the European Sociological Review, this “beauty premium” can have as big an impact on your career as your educational qualifications or background – particularly in the private sector and service industries. Those possessing “erotic capital” can expect to earn 10-15 per cent more than those without it.

Obvious? Not necessarily. It is an elusive commodity, ownership of which is not defined by gender, age or conventional physical beauty. And the best news? If you’re not born with it, you can learn to have the EC factor.

“Nowhere except in our puritanical, Anglo-Saxon culture do people see looking good as superficial,” says the well-turned-out professor. “In Britain, beauty is deemed naturally worthless, and therefore one can denigrate it, but elsewhere people are open about enjoying looking at attractive men and women.” Christianity, she explains, which has traditionally always been anti-sexuality, anti-beauty and anti-pleasure, is only partly responsible. Leer más “Is beauty the key attribute for success?”