Adidas tunea el cuento de Navidad de Dickens


Lo escribe Yorokobu

Se acerca esa época del año en la que resulta difícil hacer zapping sin encontrarse con una reposición de Qué bello es vivir. Otro clásico de estas fechas es Un Cuento de Navidad, de Dickens, en alguna de sus múltiples versiones. La última viene firmada por Adidas y protagonizada por Snoop Lion.

Linguistic Myths and Adventures in Etymology

Or maybe you’re too posh to play along this way. Another widely held linguistic urban legend claims “posh” was an abbreviation for “port out, starboard home” stamped on tickets to designate the shadier and more luxurious sides of the ship when traveling between England and India. Yet, no tickets have been uncovered with “POSH” stamped on them, and evidence exists from the late 19th century of the use of the word posh in a similar way as it is used today. While its exact source is unknown, posh may derive from a Romani or an Urdu word, referring variously to money, a dandy, well-dressed, affluent. Phrases like “port out, starboard home” to define the word posh are sometimes called “backronyms” as we work backwards from the letters to an invented phrase and end up creating what appears to be an original acronym.


The folk wisdom built up around common English expressions is often wrong, but it can be fun ferreting out the real origins.Linguistic Myths

Stories of the origin of the term “OK” are all over the map. (Marko Tomicic/Shutterstock)
http://www.miller-mccune.com 

Or maybe you’re too posh to play along this way. Another widely held linguistic urban legend claims “posh” was an abbreviation for “port out, starboard home” stamped on tickets to designate the shadier and more luxurious sides of the ship when traveling between England and India. Yet, no tickets have been uncovered with “POSH” stamped on them, and evidence exists from the late 19th century of the use of the word posh in a similar way as it is used today. While its exact source is unknown, posh may derive from a Romani or an Urdu word, referring variously to money, a dandy, well-dressed, affluent. Phrases like “port out, starboard home” to define the word posh are sometimes called “backronyms” as we work backwards from the letters to an invented phrase and end up creating what appears to be an original acronym. Leer más “Linguistic Myths and Adventures in Etymology”

Rooney conserva los patrocinios, a pesar del escándalo

Wayne Rooney conservará el apoyo de sus patrocinadores a pesar de estar involucrado en un escándalo sexual con una prostituta, según han señalado medios locales, que apuntan a que para Coca-Cola y Nike, este es un asunto privado.

Rooney sigue los pasos de Tiger Woods, que mantuvo el apoyo de sus anunciantes a pesar del escándalo publicitario, y tras una actuación decepcionante en el mundial, que recordó incluso la trama del anuncio que protagonizó para Nike, donde se veía al futbolista viviendo en una caravana tras un pobre desempeño en el torneo.


Wayne Rooney conservará el apoyo de sus patrocinadores a pesar de estar involucrado en un escándalo sexual con una prostituta, según han señalado medios locales, que apuntan a que para Coca-Cola y Nike, este es un asunto privado.

Rooney sigue los pasos de Tiger Woods, que mantuvo el apoyo de sus anunciantes a pesar del escándalo publicitario, y tras una actuación decepcionante en el mundial, que recordó incluso la trama del anuncio que protagonizó para Nike, donde se veía al futbolista viviendo en una caravana tras un pobre desempeño en el torneo.

“Este es un asunto privado de Wayne y de su familia y tenemos más comentarios al respecto”, dijo Nike, una marca quien lo ha apoyado en los últimos 7 años y que tiene experiencia en sacar partido de los escándalos tras lanzar una controvertida pieza donde Tiger Woods reflexionaba ante la voz de su fallecido padre sobre sus infidelidades. Leer más “Rooney conserva los patrocinios, a pesar del escándalo”

David Beckham será la imagen de una marca de Fitness interactivo

David Beckham ha sido elegido por la marca EA Sport, especializada en fitness interactivo y entrenamientos personalizados para promocionar sus programas de acondicionamiento físico.

El futbolista, que se encuentra en el ocaso de su carrera pero cuya luz publicitaria no se apaga, aparecerá en las publicidades de la marca en Europa y Australia, según informó la empresa.

En el anuncio de la marca se puede ver al deportista luciendo cuerpo vestido de otro de sus patrocinadores, la marca Adidas, mientras corre y se ejercita en un estadio vacío.

Este sofware estará disponible a partir del 19 de septiembre y es compatible con los sistemas Xbox 360 de Microsoft, PlayStation 3, Wii, iPhone y iPod touch.


David Beckham ha sido elegido por la marca EA Sport, especializada en fitness interactivo y entrenamientos personalizados para promocionar sus programas de acondicionamiento físico.

El futbolista, que se encuentra en el ocaso de su carrera pero cuya luz publicitaria no se apaga, aparecerá en las publicidades de la marca en Europa y Australia, según informó la empresa.

En el anuncio de la marca se puede ver al deportista luciendo cuerpo vestido de otro de sus patrocinadores, la marca Adidas, mientras corre y se ejercita en un estadio vacío.

Este sofware estará disponible a partir del 19 de septiembre y es compatible con los sistemas Xbox 360 de Microsoft, PlayStation 3, Wii, iPhone y iPod touch.


http://www.marketingdirecto.com

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Marketing by Cheryl Cole, David Beckham & Marmite…

After months of meticulous planning, a hotly debated X Factor performance and the fastest-selling single of 2009, Cheryl Cole’s solo album sold in record numbers as a result of some clever micro-marketing and a lot of hard work. A glance behind the glitz of the album release, though, reveals an industry in flux, and shows how labels are changing in the face of mass digital piracy and plummeting profits.

Peter Loraine, general manager at Fascination Records, the pop label behind the album and part of Universal, put it bluntly. “There is less money to spend these days and you have to make it go further,” he said. “You have to be a lot more creative, with a lot fewer resources.”

High street record stores may have disappeared, but a huge, and growing, range of online retailers needs to be catered for. Cheryl’s label made sure that each one got a special piece of her to offer fans. Amazon got 200 signed albums; Play.com, a meet and greet and a shopping trip offer; HMV.com, personalised calendars; Orange, signed lyrics; and iTunes, an exclusive track, digital booklet and remix bundle.

“We had to make sure we were catering to every fan out there,” said Loraine. “Every outlet felt involved and excited about the release – no one was left out.”


by jeremywaite

After months of meticulous planning, a hotly debated X Factor performance and the fastest-selling single of 2009, Cheryl Cole’s solo album sold in record numbers as a result of some clever micro-marketing and a lot of hard work.  A glance behind the glitz of the album release, though, reveals an industry in flux, and shows how labels are changing in the face of mass digital piracy and plummeting profits.

Peter Loraine, general manager at Fascination Records, the pop label behind the album and part of Universal, put it bluntly. “There is less money to spend these days and you have to make it go further,” he said. “You have to be a lot more creative, with a lot fewer resources.”

High street record stores may have disappeared, but a huge, and growing, range of online retailers needs to be catered for. Cheryl’s label made sure that each one got a special piece of her to offer fans. Amazon got 200 signed albums; Play.com, a meet and greet and a shopping trip offer; HMV.com, personalised calendars; Orange, signed lyrics; and iTunes, an exclusive track, digital booklet and remix bundle.

“We had to make sure we were catering to every fan out there,” said Loraine. “Every outlet felt involved and excited about the release – no one was left out.” Leer más “Marketing by Cheryl Cole, David Beckham & Marmite…”

Why Brands Shouldn’t Waste Money on Celebrity Endorsements

WWTD : What Would Tiger Drive?

In my old ad agency life, brands were things or corporate entities, co-managed by the agency strategists, account managers and creatives. Innocent was a brand. Reebok was a brand. MTV was a brand. These brands didn’t talk. Didn’t have good hair days or bad hair days, and they certainly didn’t have complicated ryders in their contracts, specifying that only organic foods could be served at photo shoots.

But brands are now personified by people. In Hollywood it’s no longer a culture of celebrity that drives ticket-goers, it’s the celebrity brands.

Brands are increasingly becoming the currency of business. They link customers with enterprises. In this sense, smart business people now bestow virtual custody of brands upon consumers, while keeping management in the hands of companies. In other words, in the entertainment industry, it’s all about the packaging. In today’s world, entertainment brands define markets as much as they do products, services and organisations.

People like brands because they like making decisions.


by jeremywaite

WWTD : What Would Tiger Drive?

In my old ad agency life, brands were things or corporate entities, co-managed by the agency strategists, account managers and creatives. Innocent was a brand. Reebok was a brand. MTV was a brand. These brands didn’t talk. Didn’t have good hair days or bad hair days, and they certainly didn’t have complicated ryders in their contracts, specifying that only organic foods could be served at photo shoots.

But brands are now personified by people. In Hollywood it’s no longer a culture of celebrity that drives ticket-goers, it’s the celebrity brands.

Brands are increasingly becoming the currency of business. They link customers with enterprises. In this sense, smart business people now bestow virtual custody of brands upon consumers, while keeping management in the hands of companies. In other words, in the entertainment industry, it’s all about the packaging. In today’s world, entertainment brands define markets as much as they do products, services and organisations.

People like brands because they like making decisions. Leer más “Why Brands Shouldn’t Waste Money on Celebrity Endorsements”

How to Brand it Like Beckham

1. To be a great brand, you must have a great product in the first place: not necessarily a better product, but something that is different, that you are dedicated to and that you constantly strive to improve. Brands are like footballers in this respect: play off your past and you will soon be out of the team. Beckham was never rated alongside football greats such as Charlton or Best.

He wasn’t even a teenage wonder like Rooney, Giggs or Whiteside, but ask Alex Ferguson what makes Beckham so great and he’ll tell you that he worked harder than anyone else on the field. He got to training first and left last. That’s how you build a great reputation/brand.

2. Managing a brand is a systematic process covering a multiplicity of factors. Celebrities are no longer just endorsers of other people’s products: they are brands in their own right, and are learning to manage themselves as such. After all, “Products are made in the factory, but brands are made in the mind”. Many people don’t care what some people say about them, but celebrity brands like Beckham need to worry about what everyone says about them.

The downside of mis-managing this part of your brand is ending up like glamour model Jordan. She once had the world at her feet and now seems to annoy everyone no matter what she does. A quick look at Tiger Woods also highlights just how quickly brands jump ship if your personal brand suddenly fails to deliver.


by jeremywaite

1. To be a great brand, you must have a great product in the first place: not necessarily a better product, but something that is different, that you are dedicated to and that you constantly strive to improve.  Brands are like footballers in this respect: play off your past and you will soon be out of the team.  Beckham was never rated alongside football greats such as Charlton or Best.

He wasn’t even a teenage wonder like Rooney, Giggs or Whiteside, but ask Alex Ferguson what makes Beckham so great and he’ll tell you that he worked harder than anyone else on the field.  He got to training first and left last. That’s how you build a great reputation/brand.

2. Managing a brand is a systematic process covering a multiplicity of factors.  Celebrities are no longer just endorsers of other people’s products: they are brands in their own right, and are learning to manage themselves as such. After all, “Products are made in the factory, but brands are made in the mind”.  Many people don’t care what some people say about them, but celebrity brands like Beckham need to worry about what everyone says about them.

The downside of mis-managing this part of your brand is ending up like glamour model Jordan.  She once had the world at her feet and now seems to annoy everyone no matter what she does.  A quick look at Tiger Woods also highlights just how quickly brands jump ship if your personal brand suddenly fails to deliver. Leer más “How to Brand it Like Beckham”