10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing

Here are some other tips on encouraging social sharing…

Test for the best location – I haven’t found anybody to tell me where the best location for the social sharing CTA should be…as it is probably going to be different for every blog.
Boost social sharing numbers immediately – Nobody wants to feel like they are the first sharing your content, so get the numbers increasing by sharing the content yourself and asking people to share it.
Tactic #3: Tap influencers in social content

Your social sharing numbers can get a jolt of life when a social media thought leader shares your content. They can even crash your servers.

But how do you even get these authority figures to tweet or post about your content on Facebook or Google+? You have to build a relationship with them.

Here’s how to gain the attention of these influencers:

Post round ups – Write a blog post once a month that gathers all the best content for the week…including a few content pieces from the blogs of these authority figures. Do this often enough and they will notice you.
Post lists on a specific topic – This is like the weekly round-up except you are creating a resource or guide for a particular topic, like I did with my Marketer’s Guide to Pinterest or 100 Ways to Become a Twitter Power User. Include some of these authority figures in your list post.
Interviews – Take the time to reach out to some of these authority figures and offer to interview them. Do your research and find a topic they haven’t talked about in a previous interview.
Always link to them – Get in a habit of linking to these authority figures on every piece of content you write. The more links you send out the better.
Go a step further and contact these people when you publish your content and ask them to tweet or share it every once in a while.

Tactic #4: Multiply your social sharing reach through Triberr


by NEIL PATELhttp://www.quicksprout.com/

social sharing

When it comes to getting more traffic, attention and higher rankings, there is one concept that is starting to have a huge impact on those goals…

Increasing the number of shares your content gets across social media.

That means if you write a post that gets 500 tweets, 100 likes and 40 +1s…and you do that consistently…your bound to grow your traffic and grow your search engine rankings.

So how do you get people to share you content across the social web? Here are 10:

Tactic #1: Making social sharing buttons very visible

Never force people to hunt down your social sharing buttons. Instead, make them obvious.

For instance, I use a social sharing plug in that allows my buttons to scroll up and down the post as people scroll through it:

sharebar

The other place to include buttons is at the end of the article.

Tactic #2: Ask readers to share content through social channels

Most of your readers won’t read your content and think “I want to share this.” That’s why you have to encourage them to share it.

Even though it was a study of re-tweets, Dan Zarella proved that simply asking people to “please RT” generated 4 times as many RTs as tweets that didn’t include that phrase.

ask for retweets

Unfortunately, too many people simply drop the social sharing bar plug in at the end of the post and then hope people will use it.

copyblogger share

You have to tell them to use it!

Here are some other tips on encouraging social sharing… Leer más “10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing”

New Data: Want More Leads? Offer Downloadable Content


Posted by Dan Zarrella |http://blog.hubspot.com/

banner 1

This post is a sneak peak at the exclusive new data from the upcoming Science of Lead Generation webinar on October 12th. Register now to reserve your spot. Remember, it’s more important how much business your site generates, than what it looks like.

One of the most important elements of lead generation is creating compelling offers to entice people to give you their contact information.

To understand what offers users perceive to be the most valuable, I conducted a survey asking people to rank a handful of offer types.

offers

The results show that people prefer content-based offers rather than “demo” type offers which imply a more sales-oriented process. If you want leads, try offering a downloadable kit, or a free trial of your product.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6710/New-Data-Want-More-Leads-Offer-Downloadable-Content.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HubSpot+%28HubSpot%29#ixzz11R4wRpo6

HOW TO: Get Tweetable Moments from Your Presentations

Dan Zarrella is a social media and viral marketing scientist. You can read his blog and follow him on Twitter. Please take his ReTweet Survey and spread it on to your followers (ReTweeting works well).

Twitter is here to stay but there is some science to creating a perfect, “tweetable moment” during a presentation. That is, a memorable moment that sticks in the mind of your audience long after the presentation is over. How do you get those moments to happen? How do you get an audience to tweet it? How do you fit it into 140 characters or less?

A few months ago, I started to analyze why people share content from presentations and how marketers can leverage those motivations to deliver more contagious talks. I conducted a survey, gathered data from a huge webinar, talked to a bunch of celebrity presenters and extracted some data from the SlideShare API.

From that information I’ve collected the essential elements you need to create Tweetable moments in your presentations.


Dan Zarrella

mic imageDan Zarrella is a social media and viral marketing scientist. You can read his blog and follow him on Twitter. Please take his ReTweet Survey and spread it on to your followers (ReTweeting works well).

Twitter is here to stay but there is some science to creating a perfect, “tweetable moment” during a presentation. That is, a memorable moment that sticks in the mind of your audience long after the presentation is over. How do you get those moments to happen? How do you get an audience to tweet it? How do you fit it into 140 characters or less?

A few months ago, I started to analyze why people share content from presentations and how marketers can leverage those motivations to deliver more contagious talks. I conducted a survey, gathered data from a huge webinar, talked to a bunch of celebrity presenters and extracted some data from the SlideShare API.

From that information I’ve collected the essential elements you need to create Tweetable moments in your presentations.


Priming


graph image Leer más “HOW TO: Get Tweetable Moments from Your Presentations”

What Gets Retweeted?


This is a question I see more and more in business settings. A version of this question was on LinkedIn a couple of days ago, and I know organizations are looking at the Twitter activity of their employees to evaluate if it’s just a waste of company time — the retweet makes for a compelling Key Performance Indicator (KPI).