Volkswagen revive la rivalidad futbolera entre Holanda y Alemania con un app


http://unapausaparalapublicidad.wordpress.com

Aprovechando el tirón de la Eurocopa, las marcas ya están empezando a sacar cositas para entretener a todos los fans de fútbol. La compañía alemana Volkswagen ha realizado un advergame para dispositivos iOS y Android, en el que se hace eco de la eterna rivalidad futbolística entre alemanes y holandeses.

Simple, pero con el tirón de la competición y una gran marca detrás ya ha superado los 150 mil penaltys tirados. Casi nada.

Lo he visto en Brainstorm 9.

Anuncios

Open Innovation, Crowdsourcing Initiatives from Daimler


Germany-based Daimler, one of the biggest producers of premium cars – including Mercedes-Benz – and the world’s biggest producer of commercial vehicles has begun sniffing at open innovation.

Daimler’s “Open Innovation Network” is an initiative to allow their own employees as well as selected external partners to contribute with creative ideas that can lead to new products, services or technologies.

As it is still external, I cannot provide a link for this, but let us hope Daimler opens up even more. You can read more about the initiative in this German-language article.

Daimler also has a Business Innovation Community, a Web 2.0 platform on the Daimler intranet. Employees can post their ideas here – and their colleagues from other departments and regions can comment on them, rate them and further develop them. This initiative has generated more than 1200 ideas and one recent outcome was the Style Your Smart design contest. Leer más “Open Innovation, Crowdsourcing Initiatives from Daimler”