Adidas moves global ad account from 180 Amsterdam to Sid Lee

The agency is now in the process of finishing some projects for Adidas but will transfer the account over the coming months.

The partnership between 180 Amsterdam and Adidas is one of the longest running in advertising. It has held the Adidas account for the past twelve years.

In 2006 Omnicom Group bought a majority stake in 180 Amsterdam. 180 has shared the Adidas account with Omnicom-owned TBWA\Worldwide since 2002.

According to Marcus Chew, senior manager for brand communications at Adidas in Southeast Asia, the brand will still be working with TBWA and Iris across the region as the account shift has not yet taken effect in Asia.

According to Media’s Top 1000 brands report published in July, Adidas’ annual media spend in the region totals US$76 million, including $65 million in China, $1.2 million in India and $6.2 million in Japan.


GLOBAL – Adidas is to shift its global advertising account from incumbent 180 Amsterdam to the Canadian agency Sid Lee without a pitch.
Adidas moves global ad account from 180 Amsterdam to Sid Lee

adidas 180 Amsterdam Fast vs Fast

The agency is now in the process of finishing some projects for Adidas but will transfer the account over the coming months.

The partnership between 180 Amsterdam and Adidas is one of the longest running in advertising. It has held the Adidas account for the past twelve years.

In 2006 Omnicom Group bought a majority stake in 180 Amsterdam. 180 has shared the Adidas account with Omnicom-owned TBWA\Worldwide since 2002.

According to Marcus Chew, senior manager for brand communications at Adidas in Southeast Asia, the brand will still be working with TBWA and Iris across the region as the account shift has not yet taken effect in Asia.

According to Media‘s Top 1000 brands report published in July, Adidas’ annual media spend in the region totals US$76 million, including $65 million in China, $1.2 million in India and $6.2 million in Japan. Leer más “Adidas moves global ad account from 180 Amsterdam to Sid Lee”