The World’s Top 20 Social Brands – Forbes


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

If brands won social awards, then National Amusements, Inc., a Viacom company, would own the title of most powerful social business. The index ranking, according to Dachis Group, “Analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels.”

I’m surprised by some of the companies on the top 20 list as I haven’t personally seen much from L’Oreal, Nestle or the Discovery Channel, but then again, I’m not tuned in those areas. The rest seem plausible to me.

So why is this important?

The standard answer is that we need to recognize brands that are leading the way in social business. The real answer is that business leaders need better corporate role models. We need organizations who will convey to those leaders that becoming a social business is the smarter path. That the old playbook will not work in the new social age, and that becoming a social business will increase the company’s ability to adapt to market changes and take advantage of new revenue opportunities.

A business that only uses traditional marketing will produce suboptimal results, and will, in time, fade from being a great business – no matter how much of a lead it has now.

That’s something a lot of companies are learning –even today.

See on www.forbes.com

Anuncios

Social Business Design


See on Scoop.itGabriel Catalano the name of the game

Social business design – adopting the use of social technology, flattening corporate structure and shifting towards less siloed operational models – helps organizations achieve business objectives as the marketplace becomes more…

Mark Smiciklas believes in “the idea that organizations adopting the use of social technology, flattening their corporate structure and making the shift towards less siloed communication and operational models will be in a better position to achieve their business objectives as the marketplace becomes more digitally connected.” >>>  Leer más “Social Business Design”

The client side


There’s an inescapable fact about being a successful consultant: you must possess a great level of empathy regarding the professionals you seek to assist. Understanding the experiences and challenges that come from being accountable for running a business is a must. Even better if you possess that understanding yourself, having worked on the client side. Leer más “The client side”

Dachis Group acquires XPLANE


I’m thrilled that Dachis Group‘s growth and momentum continues with the acquisition of XPLANE, a visual thinking company. What does this mean? We have added a distinct set of capabilities to help clients diagnose the drivers of business problems and map out effective solutions. Their acumen in process design and change communication combines with our existing strategy formulation, program design, and technology implementation capabilities. Leer más “Dachis Group acquires XPLANE”

Dachis Group welcomes The 2.0 Adoption Council


Susan Scrupski is a thought leader and advisor to leading companies; her name might not be familiar to readers of this blog but she is a kingpin of the Enterprise 2.0 space. Proof to back up this assertion: she has built The 2.0 Adoption Council, a group of over 175 global members from over 100 companies; see the graphic that outlines its members, a who’s who of the business world. These practitioners who have a daily look – for better or worse – into what’s going on with the social business world. Leer más “Dachis Group welcomes The 2.0 Adoption Council”

What you can learn from Forrester’s new blogging policy


Image representing Forrester Research as depic...
Image via CrunchBase

I’ve been following the discussion around Forrester‘s new blogging policy. In case you weren’t aware, I was formerly a Forrester analyst covering social computing and wrote some of the early drafts of the company‘s blogging policy. Now I’m building a strategy consulting practice at Dachis Group and advising companies on social business – wherein policies and guidelines play an important role. Leer más “What you can learn from Forrester’s new blogging policy”