A Second Look At Blogging And Your Business

Whenever my marketer friend visits a website, right after looking at the product or service, he goes directly to the company’s blog. He tells me, “Show me a company’s blog and I’ll tell you if that company will be successful or not.” He makes an interesting point.

A blog, when used strategically, is an effective way to communicate with customers and clients – it’s also a powerful tool that can help directly generate revenue.

Blogging doesn’t require upfront expenses (well, except the time to create the content, which is something that can be managed by a dedicated person). Built attractively and written well, a blog can also drive traffic from search engines. Since each blog post can stand alone as its own page, marketers can merchandise relevant products and services on those pages, without any direct cost!

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Whenever my marketer friend visits a website, right after looking at the product or service, he goes directly to the company’s blog. He tells me, “Show me a company’s blog and I’ll tell you if that company will be successful or not.” He makes an interesting point.

A blog, when used strategically, is an effective way to communicate with customers and clients – it’s also a powerful tool that can help directly generate revenue.

Blogging doesn’t require upfront expenses (well, except the time to create the content, which is something that can be managed by a dedicated person). Built attractively and written well, a blog can also drive traffic from search engines. Since each blog post can stand alone as its own page, marketers can merchandise relevant products and services on those pages, without any direct cost! Leer más “A Second Look At Blogging And Your Business”

Reaching the New Master Social Networker: Mom!

Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or online business. While this is happening, she also has a thousand Facebook friends and hundreds more following her on Twitter.

This makes mothers a formidable force in the wonderful world of consumer marketing. And marketers must sit up and notice. The new millennium ushered in smart, tech-savvy, discriminating moms who can really rave about a product or service that they really like and rant and beat you to a pulp if they’ve been had. But that’s just one Mom. Imagine this mom telling other moms who will tell other moms who will tell other moms…you get the picture. Moms can really spread the word around like some kind of virus and voila! You have an effective viral marketing strategy already working for you.

There’s no magic trick in knowing what clicks well with moms. Just get to know her. Some tips:


Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or online business. While this is happening, she also has a thousand Facebook friends and hundreds more following her on Twitter.

This makes mothers a formidable force in the wonderful world of consumer marketing. And marketers must sit up and notice. The new millennium ushered in smart, tech-savvy, discriminating moms who can really rave about a product or service that they really like and rant and beat you to a pulp if they’ve been had. But that’s just one Mom. Imagine this mom telling other moms who will tell other moms who will tell other moms…you get the picture. Moms can really spread the word around like some kind of virus and voila! You have an effective viral marketing strategy already working for you.

There’s no magic trick in knowing what clicks well with moms. Just get to know her. Some tips: Leer más “Reaching the New Master Social Networker: Mom!”

Disney – Why People Wait on Line

That’s how we felt after six days of shifting between Disney’s three theme parks, Universal, and Universal’s Island of Adventure (where the Wizarding World of Harry Potter Wizarding World of Harry Potterdebuted this year). I don’t want to merely repeat the thoroughly covered subject of Disney’s service excellence. But, I do want to share some observations about the whole theme park experience and its relevance to all service business models and marketing.

For one, there were a lots of similar rides, experiences – clearly a lot of copying going on in this industry of best ideas and similar concepts. In itself that’s certainly not a bad thing. We really had a great time, but there were a few things that stood out.

There was Disney’s queuing system and methodology that has become the standard of how to make 1 hour lines not feel like one hour lines. Everything from a lot of twists and turns peppered with a lot of entertainment along the way. Basically everything and anything possible to distract you from the fact that you are asked to wait an hour or an hour and a half to enjoy the ride.

And here came my question… ‘Why do we wait in line for an experience?’


Exhausted…

That’s how we felt after six days of shifting between Disney’s three theme parks, Universal, and Universal’s Island of Adventure (where the Wizarding World of Harry Potter Wizarding World of Harry Potterdebuted this year). I don’t want to merely repeat the thoroughly covered subject of Disney’s service excellence. But, I do want to share some observations about the whole theme park experience and its relevance to all service business models and marketing.

For one, there were a lots of similar rides, experiences – clearly a lot of copying going on in this industry of best ideas and similar concepts. In itself that’s certainly not a bad thing. We really had a great time, but there were a few things that stood out.

There was Disney’s queuing system and methodology that has become the standard of how to make 1 hour lines not feel like one hour lines. Everything from a lot of twists and turns peppered with a lot of entertainment along the way. Basically everything and anything possible to distract you from the fact that you are asked to wait an hour or an hour and a half to enjoy the ride.

And here came my question… ‘Why do we wait in line for an experience?Leer más “Disney – Why People Wait on Line”

Do You Have The Right Marketing Mix?

If you asked anyone today about money – a family member, a co-worker or a friend you’re sure to hear about some kind of financial difficulty or challenge. So do businesses.

When money’s tight, a business should focus on tactics that can reach your desired, qualified prospects cost-effectively. Every business wants (or should want) more customers now, but choosing the right marketing mix is not always easy. It’s always a challenge to choose and implement the right marketing tactics that will win sales and then sustain business.

Whether your business is just off to a flying start, or you simply need to review your methods, here are some tips in creating a marketing mix:

Understand your target market.


If you asked anyone today about money – a family member, a co-worker or a friend you’re sure to hear about some kind of financial difficulty or challenge. So do businesses.

When money’s tight, a business should focus on tactics that can reach your desired, qualified prospects cost-effectively. Every business wants (or should want) more customers now, but choosing the right marketing mix is not always easy. It’s always a challenge to choose and implement the right marketing tactics that will win sales and then sustain business.

Whether your business is just off to a flying start, or you simply need to review your methods, here are some tips in creating a marketing mix:

Understand your target market. Leer más “Do You Have The Right Marketing Mix?”