Own The Moment – vía @frogdesign


Right away, “Own The Moment” became the project’s mantra. The team believed that the person who controlled the jukebox music for an entire bar or restaurant was made a star for those minutes that his or her song played — he or she owned that moment. As Creative Director Sean Rhodes put it, “That concept of giving something of yourself and contributing to that night and then that device experience, the Virtuo, enabling that – it helped inspire us and govern the interactions we were trying to set forth.”

To learn more about the project, check out this new case study video below.

 

 

Full story http://designmind.frogdesign.com

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Cómo evitar una crisis en Social Media [Infografía]


[Infografía] | TreceBits
http://bit.ly/IOcKjl

Hay una cosa clara: sólo se equivocarán o meterán la pata en las redes sociales aquellas empresas que hayan apostado por estar en ellas. Una vez asumido el riesgo, lo importante es estar preparado por si ocurre una situación de crisis y saber reaccionar ante ella de la mejor manera posible. Las crisis también se superan… pero mejor aún, también pueden evistarse, y para ayudar en esa tarea, la siguiente infografía:

27 años de dominios .com – infografía

Hoy, 15 de marzo, se cumplen exactamente 27 años del registro del primer dominio ‘.com’, Symbolics.com. Actualmente ya hay más de 100 millones de estos dominios, que, a pesar de continuar creciendo a gran velocidad, han reducido su ritmo. A pesar de ello, se han convertido en un activo valioso.

Así, nombres como sex.com o tablets.com alcanzan precios desorbitados. No obstante, el más caro esinsure.com, por el que se pagaron 16 millones de dólares.

Además, en esta infografía se puede ver cómo se necesitaron 990 días para alcanzar los 100 primeros registros de ‘punto coms’, mientras que sólo durante el pasado 11 de marzo se registraron más de 100.000 dominios


TICbeat 

 

Dominios .com 27 años infografía

Hoy, 15 de marzo, se cumplen exactamente 27 años del registro del primer dominio ‘.com’, Symbolics.com. Actualmente ya hay más de 100 millones de estos dominios, que, a pesar de continuar creciendo a gran velocidad, han reducido su ritmo. A pesar de ello, se han convertido en un activo valioso.

Así, nombres como sex.com o tablets.com alcanzan precios desorbitados. No obstante, el más caro esinsure.com, por el que se pagaron 16 millones de dólares.

Además, en esta infografía se puede ver cómo se necesitaron 990 días para alcanzar los 100 primeros registros de ‘punto coms’, mientras que sólo durante el pasado 11 de marzo se registraron más de 100.000 dominios.

(mirá y amplíala) Leer más “27 años de dominios .com – infografía”

Cerveza andes rescata sus fans de los compromisos familiares más aburridos ***Piola, y si la ejecución funcionó… Shapo!***


http://www.pagina2.com.es

Después del genial Teletransporter y del — para mi no tan genial — Friend Recover, ahí va otra buena de Del Campo Nazca Saatchi & Saatchi para la cerveza Andes.

Esta vez la cerveza argentina promueve El Gran Rescate de sus fans en Facebook de los compromisos familiares más aburridos… llevándolos a bares para que disfruten de una Andes con sus amigos.

La idea es simple: Si tenías un evento al que no querías ir, rellenabas el formulario en la página de fans de la marca e indicabas el día, hora, tipo de compromiso y listo… Andes se encargaba del resto.

La verdad es que esa formulita que viene usando Andes (y Cerveza Norte) ya empieza a repetirse un poco (sobre todo en lo que se refiere a tono)… pero aun hace gracias =)

Ogilvy One promotes Peter Moss, Lucy McCabe to reinforce global focus

Moss is promoted from regional executive creative director to vice-president of customer experience. His new role sees him move away from directly managing the creative team to take on a planning function in working to understanding how consumers connect to define specific roles for communications and appropriate channels to achieve them. He will be responsible for mapping the connections between customers and channels, platforms and media and identifying key areas of ROI impact.

Reporting to Smith, McCabe joins Moss in driving the global focus in her new role as vice-president of consulting services as they aim to implement customer value measurement and optimise the buying process accordingly. Both Moss and McCabe will remain based in Singapore and continue working with country head Stephen Mangham as they still have a part to play in the agency’s operations there.

Prior to her promotion, McCabe was head of consulting in Singapore in working with regional planning head Mark Sinnock. She will continue working with Sinnock in her new role.

“I am delighted to have Lucy and Pete on the regional team. They are both really smart people who bring the experience and new thinking that is required to maximise the opportunity for our clients in today’s and tomorrow’s world,” said Smith, who was appointed as regional president in July.


ASIA-PACIFIC – Ogilvy One has promoted Peter Moss (pictured right) and Lucy McCabe (pictured left) to regional VP roles in working with Asia CEO Jerry Smith to implement the network’s global focus.

Ogilvy One promotes Peter Moss, Lucy McCabe to reinforce global focus

Ogilvy One’s Lucy McCabe, Peter Moss

Moss is promoted from regional executive creative director to vice-president of customer experience. His new role sees him move away from directly managing the creative team to take on a planning function in working to understanding how consumers connect to define specific roles for communications and appropriate channels to achieve them. He will be responsible for mapping the connections between customers and channels, platforms and media and identifying key areas of ROI impact.

Reporting to Smith, McCabe joins Moss in driving the global focus in her new role as vice-president of consulting services as they aim to implement customer value measurement and optimise the buying process accordingly. Both Moss and McCabe will remain based in Singapore and continue working with country head Stephen Mangham as they still have a part to play in the agency’s operations there.

Prior to her promotion, McCabe was head of consulting in Singapore in working with regional planning head Mark Sinnock. She will continue working with Sinnock in her new role.

“I am delighted to have Lucy and Pete on the regional team. They are both really smart people who bring the experience and new thinking that is required to maximise the opportunity for our clients in today’s and tomorrow’s world,” said Smith, who was appointed as regional president in July. Leer más “Ogilvy One promotes Peter Moss, Lucy McCabe to reinforce global focus”

Dentsu’s Masahiko Yasuda joins Beacon Communications as ECD

Upon his appointment, Yasuda said, “There is an ancient Japanese word ‘bon-noh’. I would interpret it as ‘the core human driver for taking actions’. I am looking forward to working with the Beacon team to proudly surprise the world by discovering new answers to the bon-noh equation and developing ideas that truly engage people.”

Yasuda’s work has been recognised at many award shows including Clio, London International Ad Awards, Ad Fest, IBA, Dentsu Award, TCC Award, ACC CM Festival, Galaxy Award, Asahi Advertising Award, Nikkei Advertising Award and Yomiuri Advertising Award.


TOKYO – Masahiko Yasuda has left Dentsu to join Beacon Communications as executive creative director.

Dentsu's Masahiko Yasuda joins Beacon Communications as ECD

Masahiko Yasuda, executive creative director, Beacon Communications

According to Nicolas Menat, president of Beacon, Yasuda will lead a creative team of around 80 people in his new role, combining expertise from advertising across a variety of media, including digital and retail-focused executions.

He graduated from Kyoto University and joined Dentsu as a copywriter in 1982. After working as a CM planner, he worked as a creative director with many global and domestic clients including Panasonic, Coca-Cola, McDonald’s, Canon, Asahi Beer, Toto and NHK. Leer más “Dentsu’s Masahiko Yasuda joins Beacon Communications as ECD”