Own The Moment – vía @frogdesign


Right away, “Own The Moment” became the project’s mantra. The team believed that the person who controlled the jukebox music for an entire bar or restaurant was made a star for those minutes that his or her song played — he or she owned that moment. As Creative Director Sean Rhodes put it, “That concept of giving something of yourself and contributing to that night and then that device experience, the Virtuo, enabling that – it helped inspire us and govern the interactions we were trying to set forth.”

To learn more about the project, check out this new case study video below.

 

 

Full story http://designmind.frogdesign.com

Cómo evitar una crisis en Social Media [Infografía]


[Infografía] | TreceBits
http://bit.ly/IOcKjl

Hay una cosa clara: sólo se equivocarán o meterán la pata en las redes sociales aquellas empresas que hayan apostado por estar en ellas. Una vez asumido el riesgo, lo importante es estar preparado por si ocurre una situación de crisis y saber reaccionar ante ella de la mejor manera posible. Las crisis también se superan… pero mejor aún, también pueden evistarse, y para ayudar en esa tarea, la siguiente infografía:

27 años de dominios .com – infografía

Hoy, 15 de marzo, se cumplen exactamente 27 años del registro del primer dominio ‘.com’, Symbolics.com. Actualmente ya hay más de 100 millones de estos dominios, que, a pesar de continuar creciendo a gran velocidad, han reducido su ritmo. A pesar de ello, se han convertido en un activo valioso.

Así, nombres como sex.com o tablets.com alcanzan precios desorbitados. No obstante, el más caro esinsure.com, por el que se pagaron 16 millones de dólares.

Además, en esta infografía se puede ver cómo se necesitaron 990 días para alcanzar los 100 primeros registros de ‘punto coms’, mientras que sólo durante el pasado 11 de marzo se registraron más de 100.000 dominios


TICbeat 

 

Dominios .com 27 años infografía

Hoy, 15 de marzo, se cumplen exactamente 27 años del registro del primer dominio ‘.com’, Symbolics.com. Actualmente ya hay más de 100 millones de estos dominios, que, a pesar de continuar creciendo a gran velocidad, han reducido su ritmo. A pesar de ello, se han convertido en un activo valioso.

Así, nombres como sex.com o tablets.com alcanzan precios desorbitados. No obstante, el más caro esinsure.com, por el que se pagaron 16 millones de dólares.

Además, en esta infografía se puede ver cómo se necesitaron 990 días para alcanzar los 100 primeros registros de ‘punto coms’, mientras que sólo durante el pasado 11 de marzo se registraron más de 100.000 dominios.

(mirá y amplíala) Leer más “27 años de dominios .com – infografía”

Cerveza andes rescata sus fans de los compromisos familiares más aburridos ***Piola, y si la ejecución funcionó… Shapo!***


http://www.pagina2.com.es

Después del genial Teletransporter y del — para mi no tan genial — Friend Recover, ahí va otra buena de Del Campo Nazca Saatchi & Saatchi para la cerveza Andes.

Esta vez la cerveza argentina promueve El Gran Rescate de sus fans en Facebook de los compromisos familiares más aburridos… llevándolos a bares para que disfruten de una Andes con sus amigos.

La idea es simple: Si tenías un evento al que no querías ir, rellenabas el formulario en la página de fans de la marca e indicabas el día, hora, tipo de compromiso y listo… Andes se encargaba del resto.

La verdad es que esa formulita que viene usando Andes (y Cerveza Norte) ya empieza a repetirse un poco (sobre todo en lo que se refiere a tono)… pero aun hace gracias =)

Ogilvy One promotes Peter Moss, Lucy McCabe to reinforce global focus

Moss is promoted from regional executive creative director to vice-president of customer experience. His new role sees him move away from directly managing the creative team to take on a planning function in working to understanding how consumers connect to define specific roles for communications and appropriate channels to achieve them. He will be responsible for mapping the connections between customers and channels, platforms and media and identifying key areas of ROI impact.

Reporting to Smith, McCabe joins Moss in driving the global focus in her new role as vice-president of consulting services as they aim to implement customer value measurement and optimise the buying process accordingly. Both Moss and McCabe will remain based in Singapore and continue working with country head Stephen Mangham as they still have a part to play in the agency’s operations there.

Prior to her promotion, McCabe was head of consulting in Singapore in working with regional planning head Mark Sinnock. She will continue working with Sinnock in her new role.

“I am delighted to have Lucy and Pete on the regional team. They are both really smart people who bring the experience and new thinking that is required to maximise the opportunity for our clients in today’s and tomorrow’s world,” said Smith, who was appointed as regional president in July.


ASIA-PACIFIC – Ogilvy One has promoted Peter Moss (pictured right) and Lucy McCabe (pictured left) to regional VP roles in working with Asia CEO Jerry Smith to implement the network’s global focus.

Ogilvy One promotes Peter Moss, Lucy McCabe to reinforce global focus

Ogilvy One’s Lucy McCabe, Peter Moss

Moss is promoted from regional executive creative director to vice-president of customer experience. His new role sees him move away from directly managing the creative team to take on a planning function in working to understanding how consumers connect to define specific roles for communications and appropriate channels to achieve them. He will be responsible for mapping the connections between customers and channels, platforms and media and identifying key areas of ROI impact.

Reporting to Smith, McCabe joins Moss in driving the global focus in her new role as vice-president of consulting services as they aim to implement customer value measurement and optimise the buying process accordingly. Both Moss and McCabe will remain based in Singapore and continue working with country head Stephen Mangham as they still have a part to play in the agency’s operations there.

Prior to her promotion, McCabe was head of consulting in Singapore in working with regional planning head Mark Sinnock. She will continue working with Sinnock in her new role.

“I am delighted to have Lucy and Pete on the regional team. They are both really smart people who bring the experience and new thinking that is required to maximise the opportunity for our clients in today’s and tomorrow’s world,” said Smith, who was appointed as regional president in July. Leer más “Ogilvy One promotes Peter Moss, Lucy McCabe to reinforce global focus”

Dentsu’s Masahiko Yasuda joins Beacon Communications as ECD

Upon his appointment, Yasuda said, “There is an ancient Japanese word ‘bon-noh’. I would interpret it as ‘the core human driver for taking actions’. I am looking forward to working with the Beacon team to proudly surprise the world by discovering new answers to the bon-noh equation and developing ideas that truly engage people.”

Yasuda’s work has been recognised at many award shows including Clio, London International Ad Awards, Ad Fest, IBA, Dentsu Award, TCC Award, ACC CM Festival, Galaxy Award, Asahi Advertising Award, Nikkei Advertising Award and Yomiuri Advertising Award.


TOKYO – Masahiko Yasuda has left Dentsu to join Beacon Communications as executive creative director.

Dentsu's Masahiko Yasuda joins Beacon Communications as ECD

Masahiko Yasuda, executive creative director, Beacon Communications

According to Nicolas Menat, president of Beacon, Yasuda will lead a creative team of around 80 people in his new role, combining expertise from advertising across a variety of media, including digital and retail-focused executions.

He graduated from Kyoto University and joined Dentsu as a copywriter in 1982. After working as a CM planner, he worked as a creative director with many global and domestic clients including Panasonic, Coca-Cola, McDonald’s, Canon, Asahi Beer, Toto and NHK. Leer más “Dentsu’s Masahiko Yasuda joins Beacon Communications as ECD”

M.A.P.S.: The Four Pillars of Creative Job Fulfillment

Tell me if you can relate to the following: You’ve been working for the last few years with your head down, putting one foot in front of the other, just following the path under your feet. But you feel that the career path you’re on might not be the right one – that, somehow, you’ve drifted off course. You know it’s time to take action, but you’re not sure how.The first step is to shift your perspective: To understand that a career is something that you create, rather than a pre-existing role that you step into. It takes considerable energy to plan your own future, but if you don’t figure out what you want to become, someone else will define it for you. Hunter S. Thompson said it best: “A man who procrastinates in his choosing will inevitably have his choice made for him by circumstance.” Don’t be that man!

If you don’t figure out what you want to become, someone else will define it for you.

In my own career as a Creative Director and public speaker, I have met many talented and extraordinary people. I have always been in awe of the passionate ones, who use their skills with confidence, who surround themselves with an atmosphere of inspiration, and who find true meaning in what they do.

These qualities – the ones that make for a fulfilling career – can be distilled down into 4 main categories, or “pillars,” as I like to call them. They are: Meaning, Atmosphere, Passion, and Skills – aka M.A.P.S., a career compass to help point you in the right direction.

Here’s how the process works…:


by Jason Theodor | http://the99percent.com

Tell me if you can relate to the following: You’ve been working for the last few years with your head down, putting one foot in front of the other, just following the path under your feet. But you feel that the career path you’re on might not be the right one – that, somehow, you’ve drifted off course. You know it’s time to take action, but you’re not sure how.The first step is to shift your perspective: To understand that a career is something that you create, rather than a pre-existing role that you step into. It takes considerable energy to plan your own future, but if you don’t figure out what you want to become, someone else will define it for you. Hunter S. Thompson said it best: “A man who procrastinates in his choosing will inevitably have his choice made for him by circumstance.” Don’t be that man!

If you don’t figure out what you want to become, someone else will define it for you.

In my own career as a Creative Director and public speaker, I have met many talented and extraordinary people. I have always been in awe of the passionate ones, who use their skills with confidence, who surround themselves with an atmosphere of inspiration, and who find true meaning in what they do.

These qualities – the ones that make for a fulfilling career – can be distilled down into 4 main categories, or “pillars,” as I like to call them. They are: Meaning, Atmosphere, Passion, and Skills – aka M.A.P.S., a career compass to help point you in the right direction.

Here’s how the process works…: Leer más “M.A.P.S.: The Four Pillars of Creative Job Fulfillment”

iPad dock looks like an old TV

The iPad dock is made from wood and looks like an early CRT TV. I had one similar to this style in my room as a kid. The old TV effect is carried on with a background for the iPad that looks like snow you used to get when a broadcast ended.

There aren’t many shots of the dock overall, but it appears that the sync and charge cable runs out of the back of the faux TV. That would allow you to use the dock and charge the iPad. This would be great when you are streaming Hulu or YouTube videos.


We have seen our share of kooky iPad docks around these parts and they just keep coming. The latest DIY iPad dock comes from designer Jonas Damon. Damon is the creative director at the New York Frog Design office.

ipadtv sg

The iPad dock is made from wood and looks like an early CRT TV. I had one similar to this style in my room as a kid. The old TV effect is carried on with a background for the iPad that looks like snow you used to get when a broadcast ended.

There aren’t many shots of the dock overall, but it appears that the sync and charge cable runs out of the back of the faux TV. That would allow you to use the dock and charge the iPad. This would be great when you are streaming Hulu or YouTube videos.

[http://www.slashgear.com/ipad-dock-looks-like-an-old-tv-1097109]

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25 Extremely Creative Advertisements That Makes You Look Twice

Advertisement has evolved dramatically in the past decade. Every day we have alot of companies in our surroundings who are advertising their products, services, business etc Marketing is a huge business and will only keep growing. Print advertising is a difficult task and takes creativity. Agencies and big corporations do not believe in ‘cool factors’ in advertisement anymore. Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice.


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25 Extremely Creative Advertisements That Makes You Look Twice

Advertisement has evolved dramatically in the past decade. Every day we have alot of companies in our surroundings who are advertising their products, services, business etc Marketing is a huge business and will only keep growing. Print advertising is a difficult task and takes creativity. Agencies and big corporations do not believe in ‘cool factors’ in advertisement anymore. Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice.

Radio Kiss FM

Radio Kiss FM 25 Extremely Creative Advertisements That Makes You  Look Twice

Works in over 200 countries.

283309 25 Extremely Creative Advertisements That Makes You Look  Twice

Works in over 200 countries 25 Extremely Creative Advertisements  That Makes You Look Twice Leer más “25 Extremely Creative Advertisements That Makes You Look Twice”

Brandhapenning-Coca Cola


Las dos principales agencias se unen a la fiesta

Los asistentes al Brandhappening-Coca Cola, la fiesta que Brandlife organiza en Madrid el sábado 29 de mayo con motivo de la celebración de El Sol, podrán tomar la primera copa de la velada por gentileza de MPG, la principal agencia de medios de España. Por su parte, la primera agencia de publicidad española, McCann Erickson, invitará a los pintxos, haciendo así posible una tradición que está indisolublemente unida al festival que se celebra en San Sebastián.Brandhappening-Coca Cola, que además de las compañías citadas cuenta con la participación de una docena de empresas colaboradoras, permitirá seguir la ceremonia de entrega de premios de El Sol a través de la proyección por circuito cerrado que se desarrollará en el Brandcafé ubicado para la ocasión en el Broker Café del Centro Moda Shopping de Madrid.

http://www.brandlife.es/blog/2010/05/brandhapenning-coca-cola/
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Link Round Up


AuthorLindsay

We wanted to try something different this week.

Every day we come across dozens of inspiring, insightful, or just plain entertaining links. Here’s some of our favorites we wanted to share.

flame_link

Flame

Holy wow. This experiment created by Peter Blaskovic has left us with mouths ajar. He’s created a painting program that allows users to create their own flaming masterpieces! Check it out –try your own and be sure to check out the Flame gallery.

Should Managers Know How To Code?

It’s a common debate amongst the management-side and the ones in the trenches. Scott Berkum explores this topic in a recent blog post.

Project 15

Fifteen rules I live and design by” as declared by our Creative Director’s alter-ego Dixon Garett. My favorite is 12: Those who see the glass as half-full or half-empty aren’t seeing the whole picture.

Making Magic

Mike Arauz explains what makes magic – when tricks and storytelling combine. Take Rick Jay for example, a great slight-of-hand artist. He’s equal parts storyteller and equal parts trickster, making him one amazing magician.

The Shirky Principle

Wired’s Kevin Kelly builds on the observations of NYU professor, Clay Shirky. “Institutions will try to preserve the problem to which they are the solution.”  When is it time to let go of the problems we’ve grown so accustomed to solving?

Mark Twain on Writing

A link passed on by our Copywriter, Faelan: Nothing helps me write good copy like reading the advice of a master. Almost always the same rules apply (both of us are telling stories after all), and they make me stay focused and keep my message clear.

Come across anything shareable? Feel free to post it in the comments. Have a great weekend!

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