Google Analytics profile filters rock.
If you are looking to squeeze more dollars out of your existing traffic, you need to start running A/B tests. If you have at least 10,000 monthly visitors, you should consider running 1 new A/B every other month, if not once a month.
With my business we typically run 1 A/B test every 2 weeks and although many of the tests fail, we usually find a winner 1 out every 4 tests that boosts our conversion rate by at least 20 percent.
One of the main ways I’ve been able to have great success is by learning from other entrepreneurs. Each week, a group of entrepreneurs, including me, discuss A/B tests that we had success or failures with. We share data with each other, which then helps all of us come up with new A/B tests to try.
Here are 11 obvious A/B tests you should try:
Test #1: Add the word FREE in your ads
Eric Siu from TreeHouse manages thousands of dollars in ad buys each week. One of his main channels of acquisition is remarketing. He tested out a lot of different ad types, but found his cost per acquisition (CPA) to be around $60. He changed the color of the ads, the call to actions and many other elements within the ad, but none of them had a major impact on the CPA.
He then tested adding the word “FREE” within his ads.
That one word resulted in his CPA to decrease from $60 to $43 a signup.
Test #2: Create an explainer video
I’ve created a handful of explainer videos, but they were all done wrong. Once I learned what elements needed to be in an explainer video to help boost conversions, I instantly saw an increase in our conversions.
By adding a video that had the same exact message as our homepage copy on CrazyEgg.com, we were able to increase homepage conversions by 64%. The big lesson I learned there was that people don’t always like reading text, but they are open to listening to a short video that explains a product or service.
Test #3: Have your signup button scroll with the visitor
On TreeHouse’s library page they noticed that people were reading their content on and scrolling down, but they weren’t clicking on the signup button. So at first they tested changing the color of the signup button from grey to green.
The change in color had somewhat of an impact, but it didn’t have a large enough impact. So they tested a concept similar to what Facebook does… in which their main navigation bar scrolls with the reader. And because the signup button is in the navigation, it would cause people to notice the button.
This simple change increased conversions on this one page by 138%.
Test #4: Removing forms fields
On NeilPatel.com I collect leads from individuals and companies who are interested in increasing their online traffic and more importantly online revenue. My submission form contained 4 fields:
I didn’t think that having 4 form fields would affect my conversion rate because it doesn’t take too long to fill them all out. I ran a quick test to see if replacing the revenue field with a open field asking “what can help you with” would affect conversions as some people may not want to share their revenue.
That test didn’t have an impact on my conversion rate. I then decided to remove the “revenue” field all together and only have 3 form fields.
That boosted the conversion rate by 26%.
Test #5: Create a two-step checkout process Leer más “Some Obvious A/B Tests You Should Try | by Neil Patel”
Over the years my co-founder and I have launched 5 products, and we’ve helped hundreds of other companies launch their products. Sadly I can’t say that each launch was successful, but I did learn what not to do over the years.
From each launch we’ve gotten a better understanding of what should be done and I can confidently say that I have a formula for every product launch. Here are 7 things I learned from launching 5 products:
Lesson #1: Collect emails, even before your product launches
One of the first products that I ever launched was Crazy Egg. The launch was very successful, but it wasn’t because I knew what I was doing, instead I got lucky.
Before we even launched Crazy Egg we created a landing page that showed off the product and had an email opt in box for people who wanted to be notified when the product launched.
We didn’t have any traffic coming to the website, so I bought $10,000 worth of banner ads on all the popular CSS galleries. Within months we collected over 20,000 emails from people who were interested in using Crazy Egg.
When we launched roughly 500 of those 20,000 people signed up for our product. We should have had at least a few thousand convert, as our product was a freemium one, but a lot of the emails on our list were stale as we hadn’t emailed them in over 6 months. The big lesson I learned here was that we should have created an email drip sequence in which we kept all of the people on our list up to date with what we were doing versus sending them one email about our launch.
Before you launch your product make sure you create a landing page where you can collect email addresses, as it is never too early to start your customer acquisition efforts. You can easily do this through LaunchRock.
Once you setup your landing page, make sure you follow up with your potential customers on a regular basis. You can keep them up to date with the progress of your product, educate them, and notify them about your launch.
Lesson #2: It’s never too early to get press
7 Lessons Learned From Launching 5 Products
Tips on Creating Survey Questions:
Ask questions that read well and are quick and easy to answer. This may help to keep the respondents from jumping to an answer before the question is completely read.
Make sure that all questions asked are relevant to all respondents and the survey’s purpose. In addition, avoid hypothetical questions.
Questions asked in your survey should require a small amount of effort to answer. Most people prefer to answer and complete surveys quickly without thinking too hard or spend a lot of time.
Keep questions short and ask one question at a time. Longer questions may quickly become confusing, thus resulting in a misread of what you are asking.
As the survey designer, pay attention to the neutrality of the words. This helps to avoid unintentional violation of the survey’s objectivity.
Avoid leading questions – Based on their content, wording, or structure, these kinds of questions may lead a respondent towards a certain answer.
Avoid loaded questions – This type of answer bias works through emotionally charged items like words, stereotypes, or prestige images. When creating the survey, avoid words that may “cater to the respondent’s ego or contort the respondent’s pride.”
Avoid built in assumptions – When creating survey questions, avoid questions that assume the respondent is familiar with the specifications asked within the questions.
Be Simple – The survey should use language that is simple in both words and phrases.
Ask precise questions. Avoid things that are too general, too complex or undefined. Stay away from using words like “often,” “usually,” “generally,” etc. Each person’s thought process is different and some people may infer a different.
Don’t Forget the Benefits of Email
Web-based surveys aren’t the only way to find areas of improvement for your site. You can (and should) regularly survey your email subscribers as well. They’ve already shown an interest in your products or services, and can be a reliable source of feedback if you approach it the right way.
For the absolute best results when it comes to surveying through email, you should segment your lists according to the different goals you’re looking to achieve. For example, if you’re considering adding more features to a software package and increasing the price, you’ll only want to survey customers who bought the product – not the people who signed up for the free trial.
In business, the customer may not always be right, but when it comes to getting better conversions through your website – it pays to listen to what they want. In fact, by asking the right kinds of questions, you can get vastly more information and insights that go well beyond your typical analytics package.
Surveying potential customers is a good indicator of where users may be slipping through the cracks in your sales funnel. Of course, most customers don’t have the time to fill out page after page of questions, so what you ask, and how you ask it, can make all the difference.
With Surveys – Less is More
The first step to writing intelligent survey questions begins with the end in mind. Ask yourself, what goals do you want to achieve with this survey? An open-ended statement like “to find out what my customers want” isn’t a concrete goal, because the answers could be all over the map. Questions without a clear objective also make it impossible to create a prioritized list for your team or developers to focus on.
A better goal is one that you can clearly define, such as “to reduce my site’s bounce rate by 10%”. This way, you can test and check your analytics often to determine if you’ve succeeded. If you’re not sure how to frame your questions so that you truly get inside the minds of your buyers, SurveyMonkey has an excellent free PDF that shows you how to make any survey more effective – from setup to accessibility. Below, we have picked out a few key tips when creating survey questions… Leer más “How to Improve Conversions through Surveying”
How to do it:
There are several ways to go about testing your social button placement. I’ll suggest a few here for you to start with, but feel free to expand and investigate alternate methods. If you find any good ones, let me know in the comments!
Use heat/click maps to see where your visitors click. Use a service like CrazyEgg to see where your visitors are lingering on a page and then place your social buttons accordingly. Once you’ve got your buttons in a spot that you think will convert well, run another click map to make sure you’re getting the focus on those buttons!
Just because the new button placement worked on a blog post doesn’t mean that it will work on a product page. Test your button placement and track the social action over a number of new posts and pages to see which works best.
Get creative with your social button placement. If you find that it converts best in the top-left corner, try putting the buttons in a scrolling sidebar. Or, if above/below the posts works best, make it a scrolling footer or header. Do users click social buttons at the bottom of posts rather than the top? Have your buttons pop up in a dynamic window once they scroll past a certain point in the post.
As always, only put social buttons where they make sense; you don’t want to pull people away from the final steps in your checkout process so they can look at your Facebook page. Buttons that allow you to share should be placed in locations that will attract more visitors: product pages, blog posts, the homepage, testimonial pages, etc. As a general rule, the further down the marketing funnel you go (IE: the closer you are to a conversion), the less you want to include social buttons.
How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to reach the most people?
If you’re not considering these factors (and they are factors, believe me), you may be selling yourself short socially. If you want to find the maximum amount of followers, increase clickthrough rates on your shares, attract the maximum amount of traffic via social shares and build a tighter network of influencers, you’ve got to optimize your public face.
Social media is becoming an increasingly important factor in site optimization and traffic generation. Whether you’re engaging in social media to take advantage of Google’s growing interest in social signals as ranking factors or you want to establish a presence for your business to engage with customers, optimizing your social presence is quickly becoming an essential part of a successful site strategy.
Social sharing helps attract more visitors to your site, and the social signals the search engines receive act as a sort of social proof to your visitors that your product is trustworthy; if someone likes your site or your product, their friends can see those likes, +1s and tweets in Google’s results and in their various social networks.