7 Lessons Learned From Launching 5 Products | by Neil Patel


product launch

Over the years my co-founder and I have launched 5 products, and we’ve helped hundreds of other companies launch their products. Sadly I can’t say that each launch was successful, but I did learn what not to do over the years.

From each launch we’ve gotten a better understanding of what should be done and I can confidently say that I have a formula for every product launch. Here are 7 things I learned from launching 5 products:

Lesson #1: Collect emails, even before your product launches

One of the first products that I ever launched was Crazy Egg. The launch was very successful, but it wasn’t because I knew what I was doing, instead I got lucky.

Before we even launched Crazy Egg we created a landing page that showed off the product and had an email opt in box for people who wanted to be notified when the product launched.

We didn’t have any traffic coming to the website, so I bought $10,000 worth of banner ads on all the popular CSS galleries. Within months we collected over 20,000 emails from people who were interested in using Crazy Egg.

When we launched roughly 500 of those 20,000 people signed up for our product. We should have had at least a few thousand convert, as our product was a freemium one, but a lot of the emails on our list were stale as we hadn’t emailed them in over 6 months. The big lesson I learned here was that we should have created an email drip sequence in which we kept all of the people on our list up to date with what we were doing versus sending them one email about our launch.

Before you launch your product make sure you create a landing page where you can collect email addresses, as it is never too early to start your customer acquisition efforts. You can easily do this through LaunchRock.

Once you setup your landing page, make sure you follow up with your potential customers on a regular basis. You can keep them up to date with the progress of your product, educate them, and notify them about your launch.

Lesson #2: It’s never too early to get press

Full article: 
7 Lessons Learned From Launching 5 Products

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4 Hot Analytics Trends That Are Effective And Profitable

We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook or Pinterest.

And we all also know that a good digital marketing strategy must be measured and monitored with analytics.

But there are literally hundreds of choices you have to make. Unfortunately, you probably don’t know which ones to choose…so you close your eyes and pick.

That’s a horrible strategy.
Instead, jump on some of the following digital trend and the tools that help you monitor those trends so you can make your digital marketing strategies both effective and profitable>>>


 

http://blog.kissmetrics.com/

 

We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook or Pinterest.

And we all also know that a good digital marketing strategy must be measured and monitored with analytics.

But there are literally hundreds of choices you have to make. Unfortunately, you probably don’t know which ones to choose…so you close your eyes and pick.

That’s a horrible strategy.

Instead, jump on some of the following digital trend and the tools that help you monitor those trends so you can make your digital marketing strategies both effective and profitable>>> Leer más “4 Hot Analytics Trends That Are Effective And Profitable”

How to Keep Your Web Marketing Campaigns from Crashing and Burning

One of the things I wanted to know was how many people who bought the Pro Traffic System actually watched to the video and who didn’t watch it.

It’s possible that other means besides the video drove them to buy the Pro Traffic System. However, if I just looked at the straight sales numbers, I couldn’t assume it worked. I needed a way to isolate the sales.

The way to do that is to look inside your web analytics account…look at how each feature of your web marketing campaign performed or was influenced by other features.

This is called “contextual influence.”


http://blog.kissmetrics.com

You may never experience an epic failure like Coke did with its “New Coke” marketing campaign back in 1985, but if you are a business owner, freelancer or marketing manager you will eventually fail.

That’s not such a bad thing. It’s really what you do after that failure that counts.

At the very least, failing at a web marketing campaign means you’re trying. The secret is to figure out how not to make those mistakes in the first place.

The best way I’ve discovered to improve each of my web marketing campaigns is to focus on three measurements:

  1. Contextual influence of sales
  2. Market share
  3. Advertising awareness of the brand

Let’s explore each. Leer más “How to Keep Your Web Marketing Campaigns from Crashing and Burning”

How to Increase Conversions on any Website in 45 Minutes


March 9th, 2010 by Andrew Follett

If you’re anything like me, it’s easy to “finish and forget” when it comes to web development. Once a website is live and the boss or client is happy, we close the project, kick off our shoes and crack a beer.

Part of the problem with this approach is the ever changing landscape online. Something that converts visitors today, might not be working two months from now (in some cases, it may not be working in the first place, but no one took the time to test it).

How to Increase Conversions on any Website in 45 Minutes

Redesigning a website, or even a single page, can be a tedious and time-consuming process. Re-opening a project that you so happily completed can take major mental willpower. However, improving a website doesn’t need to take weeks, or even days. I’m a believer in baby steps: making incremental progress, small victories, minor adjustments with big results.

That’s where my 45-minute plan comes into play. In less time than you spend watching The Bachelor each week, you can have a dramatic (and measurable) effect on your website.

Keep in mind, all times are approximate (and people work at different paces).

0 to 5 Minutes

Select a page where you can have the greatest impact

Surprisingly, this may not always be your homepage. Instead of trusting your gut, a little digging in Google Analytics (or your favorite analytics tool) can show you exactly where to start.

Select a page where you can have the greatest impact

Here are some ideas on finding pages that you can work on:

Navigate to your “top landing pages” or “top entrance pages” report (in Google Analytics, this is found under “Content” on the left sidebar).

Use a filter to remove pages with minimal traffic (see the “Advanced Filter” link at the bottom of the table).

Sort your pages by bounce rate.

Select the biggest loser: the page with the most potential for improvement (a combination of high visits and bounce rate). Leer más “How to Increase Conversions on any Website in 45 Minutes”