Is Web Copy Ruining Your Design?

Integrating web copy and design can be a difficult feat when the designer and copywriter aren’t on the same page. Failure and disappointment often follow.

To ensure that web copy and design collectively attain optimal results, the designer and writer must have a shared understanding in at least four areas:

* Website’s purpose
* Website’s audience
* Brand’s characteristics
* Web requirements and constraints

Define the Website’s Purpose

Every website and web page should have a purpose. Amongst the most important questions a designer can ask a client is: “What is the objective of your website, and how does it support your business goals?” Surprisingly, many business owners aren’t sure.

With a bit of prodding, the designer can establish the website’s objective, which might entail, but not be limited to:

* Selling products online
* Producing leads
* Creating awareness
* Building a brand
* Attracting subscribers
* Establishing a community
* Generating feedback

What’s more, defining a website’s main objective helps shape the site’s primary call to action, which might be to get the visitor to subscribe to a newsletter, call or email, request a quote, download a demo, and so on. And when the design and copywriting are collectively geared toward getting users to take that action, the website will produce higher conversion rates and overall success.


by Rick Sloboda
http://sixrevisions.com/content-strategy/is-web-copy-ruining-your-design/

 

Is Web Copy Ruining Your Design?

Integrating web copy and design can be a difficult feat when the designer and copywriter aren’t on the same page. Failure and disappointment often follow.

To ensure that web copy and design collectively attain optimal results, the designer and writer must have a shared understanding in at least four areas:

  • Website’s purpose
  • Website’s audience
  • Brand’s characteristics
  • Web requirements and constraints

Define the Website’s Purpose

Every website and web page should have a purpose. Amongst the most important questions a designer can ask a client is: “What is the objective of your website, and how does it support your business goals?” Surprisingly, many business owners aren’t sure.

With a bit of prodding, the designer can establish the website’s objective, which might entail, but not be limited to:

  • Selling products online
  • Producing leads
  • Creating awareness
  • Building a brand
  • Attracting subscribers
  • Establishing a community
  • Generating feedback

What’s more, defining a website’s main objective helps shape the site’s primary call to action, which might be to get the visitor to subscribe to a newsletter, call or email, request a quote, download a demo, and so on. And when the design and copywriting are collectively geared toward getting users to take that action, the website will produce higher conversion rates and overall success. Leer más “Is Web Copy Ruining Your Design?”