Gone are the days of “have a website and advertise”
Today, it is too costly to be noticed on an internet that is already full. Social media is the only way for new websites to get traction. If Darren Rowse, the guy behind ProBlogger, or Brian Clark, the guy who founded Copyblogger, talks about your website, then it’s visible. If your website comes up on the front page of Digg, then it’s visible. Once your website starts getting incoming links and lots of regular traffic, then you can use traditional SEO practices for staying visible.
image–3Some of the companies that benefited from social media are:
Rubbermaid: A survey conducted by BazaarVoice reported that when the company Rubbermaid added customer reviews to their website, their sales increased and returns of their products decreased.
Fog Creek software: This company has achieved great success with no advertising because its founder has built an amazingly popular blog about writing software.
Nike: This company allowed customers to build and order custom shoes on their website. This move was a great hit with people and generated a lot of profit for Nike.
Will social media survive in the long run? Not sure. But today and for the near future, you can’t do without it. You have to jump in even if you do not fully understand it, or you will go the way of print media.
By Vince Buffon | //www.copperbridgemedia.com
If you read articles about ting strategies, you will be flooded with advice about why you should have a blog and a Digg account and everything else. Today, even my 85-year-old grandfather who does not own a computer asks “What’s a Facebook?” because he read about it the daily newspaper.
The first successful communication on the internet was implemented on 25 December 1990. In 1992 internet access was made available to the common public and its use exploded. Until recently, websites were a great advertising platform. However, with the introducing of the first social networking site in 1995, and its widespread use today, websites have started to become invisible on the internet.
If you come up with a new website on the internet, then you would probably have to spend a lot of your time and resources to bring your website on the first page of the goggle search engine. However, a simpler way to let people know about your website or your company is through social media.
Social networking sites like Facebook, MySpace.com, Twitter, LinkedIn.com, etc. are very popular and so are great sources of promoting your website and products. Leer más “Why is engaging in social media an absolute necessity?”