Ioninteractive.com: “13-point checklist before you launch your next campaign” / @ioninteractive


13 Ways To Elevate Your Landing Pages

Each online marketing campaign is a marriage of three key elements: strategic
advertising, high-performance landing pages, and efficient post-conversion execution.
If you fail to execute just one of these critical facets, your leads may shy away.
So before you launch your next campaign, run your landing page through this
13-point checklist and make sure that you have the basics covered.

ion interactive - Optimizing Marketing Performance Beyond Landing Pages
ioninteractive.com | @ioninteractive
by Anna Talerico

High-performance landing pages are:

User-Centric. Think about the user experience first and foremost.
Put yourself in your visitor’s shoes and run through your landing
page experience. Is your page informative, enjoyable, and visually
pleasing? Or is it disorganized, confusing, or lacking key
information?

Fluid. If your landing page contains links to other interior or external
pages, ensure that these transitions run smoothly by keeping both your
visual elements and your messaging consistent throughout.
Don’t forget to use your confirmation page to remind visitors what
they’ve just signed up for.

Leer más “Ioninteractive.com: “13-point checklist before you launch your next campaign” / @ioninteractive”

Anuncios

How to Optimize Contact Forms for Conversions


by NEIL PATEL

Contact forms are something that we all have on our sites, but it is something we don’t give much time and attention to. I know I used to think very little of them until I boosted my conversion rate on NeilPatel.com by 26% just from removing 1 form field.

I know a 26% boost in conversions doesn’t seem too big, but it will impact the site’s revenue well into the 6 figures each year.

For that very reason, I thought it would be fun to create an infographic that not only explains how you can boost your conversions by modifying your form fields, but also shows you the results well known companies achieved through a/b testing their forms.

Click on the image below to see a larger view:

How to Optimize Contact Forms for Conversions

Click here to view an enlarged version of this infographic. Leer más “How to Optimize Contact Forms for Conversions”

What to Do When Conversion Optimization Goes Bad


 

http://blog.kissmetrics.com

Conversion rate optimization isn’t always all kittens and rainbows. Sometimes you test things that you’re sure will send your conversions through the roof, but it ends up going over like a lead balloon. Sales plummet, sign ups slow to a trickle…

And you freeze.

The most important step you can take is to roll your site back to its pre-test glory. And you might be inclined to just keep it there because testing the wrong things (again) could send your traffic into a tailspin.

But before you swear off testing ever again, consider the following tips. Not only will you be able to recover more quickly, but you’ll also be able to create a testing and optimization plan that helps you pinpoint where your target audience is slipping through the cracks – and get them back.

Welcome to Testing.

welcome to website testing

You aren’t the first person who has gone through this – and you certainly won’t be the last. It’s completely natural to go into this with high expectations, but what you’re seeing is possibly a more down-to-earth result. Don’t look at this as if your idea is worthless or your site is ruined – this is why we test. Once you understand that this is a positive step forward, you can start thinking like a real conversion optimization scientist – crunching numbers and trying different changes to see what resonates with your unique audience.

Real data and hard numbers are preferable to gut feelings and instincts any day – especially when it comes to maximizing your sales and subscribers. So let’s get started. Leer más “What to Do When Conversion Optimization Goes Bad”

Role To The Goal: How Developing Role-Based Personas Can Increase Conversions

Summary

There you have it. Define your user’s goals, define your conversion goals, prioritize those goals, make user flows, and then pull it all together!

Additional Resources:

If you’re interested in learning more about persona development and user flows, check out the following resources:

Product Planner: This is a website put together by KISSmetrics. If you’re stuck on how to plan your user flows, there’s a very large gallery there to inspire you.
Microsoft Powerpoint: Yes, that powerpoint. This makes putting flow charts together like mine very easy.
About Face 3: The Essentials of Interaction Design: If you’d like to do a deep-dive into personas and learn more about goal-directed design.
About the Author: Naomi is an independent user experience designer, conversion analyst, and consultant living in the beautiful Pacific Northwest. You can find more resources and insights from her on her personal site at naominiles.com.


http://blog.kissmetrics.com

A lot has been shown about the effectiveness of preparing customer personas. They help your whole team stay on track about who your websiteis for and add empathy to your process.

Creating lifelong customer value with your aff...

Commonly, customer personas are based on demographic and behavioral data. Demographic data is useful when your website is targeted at a very specific audience. For example; retirees who like to play golf. Behavioral personas goes deeper than demographic data and help you define the intrinsic wants and needs of your customer.

Both of these persona models are especially helpful when it comes to business model design, marketing, and branding. However, if you already have these in place and are now focusing on website conversion optimization, I’d like to introduce to you a third type of persona, the role-based persona.

Most of the time, people are visiting a website to fulfill a particular goal. They are on a mission! They don’t read everything and they certainly don’t linger around on a site clicking links out of curiosity, as many of us would like to believe. If something gets in their way, most of the time, they simply leave.

Here’s how you can avoid that and why role-based personas are useful for conversion optimization.

Role-based personas help you cater to your user’s goals and thus, fulfill your own conversion goals.

Here are some unique benefits to preparing role-based personas:

  • They do not assume a gender, age, income level, etc. This helps you expand your efforts to a wider group of people should you choose to do so.
  • They help you work with the dreaded tunnel-vision phenom. This is what happens when visitors are so focused on their goal that they don’t see anything else on your site.
  • They empower your users. By anticipating what your visitor’s goals are, you go a long way in making your visitor not feel stupid. Believe me, the last thing you want a potential customer to feel is stupid when they visit your site. Leer más “Role To The Goal: How Developing Role-Based Personas Can Increase Conversions”

Role To The Goal: How Developing Role-Based Personas Can Increase Conversions

So, how do you prepare role-based personas?

First, you need to define what your visitor’s goals actually are.

There are several ways you can do this. However, if you can work with real data instead of guessing what the goals are yourself, that information will always be much more valid.

Here are some ways you can figure out what your visitors goals are:

Look at your analytics. If your analytics tool lets you see the path of actions that visitors take, this is a good way to determine what their goals are and what they are looking for, especially if you see common patterns emerge. Seeing where your visitors come from can also tell you a lot.
Survey your visitors. You can just ask your visitors directly what their goals are. The best way to do this is right when they are visiting your site, so you can catch them right that moment. A very good tool for this isKISSinsights. It’s simple enough to not force your visitors to make a big time-commitment and people do answer it, particularly if they are frustrated, which is good for you.
Here are some examples of common goals your visitors may have:

“I’d like to purchase x”.
“I’m looking for information about x”.
“I’m doing research and want to learn about your company”.
“I want to be entertained”.
“I’m just browsing”.


 

http://blog.kissmetrics.com

 

A lot has been shown about the effectiveness of preparing customer personas. They help your whole team stay on track about who your website is for and add empathy to your process.

Commonly, customer personas are based on demographic and behavioral data. Demographic data is useful when your website is targeted at a very specific audience. For example; retirees who like to play golf. Behavioral personas goes deeper than demographic data and help you define the intrinsic wants and needs of your customer.

Both of these persona models are especially helpful when it comes to business model design, marketing, and branding. However, if you already have these in place and are now focusing on website conversion optimization, I’d like to introduce to you a third type of persona, the role-based persona.

Most of the time, people are visiting a website to fulfill a particular goal. They are on a mission! They don’t read everything and they certainly don’t linger around on a site clicking links out of curiosity, as many of us would like to believe. If something gets in their way, most of the time, they simply leave.

Here’s how you can avoid that and why role-based personas are useful for conversion optimization.

Role-based personas help you cater to your user’s goals and thus, fulfill your own conversion goals.

Here are some unique benefits to preparing role-based personas:

  • They do not assume a gender, age, income level, etc. This helps you expand your efforts to a wider group of people should you choose to do so.
  • They help you work with the dreaded tunnel-vision phenom. This is what happens when visitors are so focused on their goal that they don’t see anything else on your site.
  • They empower your users. By anticipating what your visitor’s goals are, you go a long way in making your visitor not feel stupid. Believe me, the last thing you want a potential customer to feel is stupid when they visit your site.

So, how do you prepare role-based personas?

First, you need to define what your visitor’s goals actually are… Leer más “Role To The Goal: How Developing Role-Based Personas Can Increase Conversions”