Facebook Timeline for Brands: 10 Things to Get Right

It’s here! This week Facebook finally unveiled the arrival of timeline for brand pages. A long-awaited change to the layout of Facebook pages, much welcomed by some and resistingly sneered at by others. With the announcement comes a number of significant changes to the overall format, navigation and visual layout of brand pages, including the introduction of, believe it or not, a ‘timeline’ running throughout the page and replacing the much-loved Facebook wall.

Gone too is the emphasis on landing pages, something which will no doubt come as a surprise for many brands, particularly those who invested time, resource and budget towards designing, creating and tweaking a welcome tab to present fans and new visitors with the perfect starting point and latest promotions. In light of this, one of the key features available for brands is the ability for posts to be ‘pinned’ to the top of their Timeline, with ‘pinned’ posts remaining as the first post seen until a new post is ‘pinned’ in its place.

Many page admins will see this area as the perfect place to do what landing tabs of old achieved, i.e. highlighting current promotions, news, products and campaign content, as well as providing visitors with a starting point for the page.
With Facebook announcing the 30th March as the automatic switch over date when all pages will change to Timeline, below are 10 key things brands should be focusing on in the weeks leading up to the switch…


http://socialmediatoday.com
Posted by:George Guildford






It’s here! This week Facebook finally unveiled the arrival of timeline for brand pages. A long-awaited change to the layout of Facebook pages, much welcomed by some and resistingly sneered at by others. With the announcement comes a number of significant changes to the overall format, navigation and visual layout of brand pages, including the introduction of, believe it or not, a ‘timeline’ running throughout the page and replacing the much-loved Facebook wall.

Gone too is the emphasis on landing pages,  something which will no doubt come as a surprise for many brands, particularly those who invested time, resource and budget towards designing, creating and tweaking a welcome tab to present fans and new visitors with the perfect starting point and latest promotions. In light of this, one of the key features available for brands is the ability for posts to be ‘pinned’ to the top of their Timeline, with ‘pinned’ posts remaining as the first post seen until a new post is ‘pinned’ in its place.

Many page admins will see this area as the perfect place to do what landing tabs of old achieved, i.e. highlighting current promotions, news, products and campaign content, as well as providing visitors with a starting point for the page.

With Facebook announcing the 30th March as the automatic switch over date when all pages will change to Timeline, below are 10 key things brands should be focusing on in the weeks leading up to the switch… Leer más “Facebook Timeline for Brands: 10 Things to Get Right”

Business Blogging: Are You Over-Thinking It?

The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too. Just like anything new or different, it’s the fear of the unknown that often gets the best of us. Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing interesting content, and not knowing how to get started. These fears are conquerable. Here are some tips for overcoming them.


Rachel Strella | http://socialmediatoday.com

The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too.  Just like anything new or different, it’s the fear of the unknown that often gets the best of us.  Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing interesting content, and not knowing how to get started. These fears are conquerable. Here are some tips for overcoming them.

  1. Just get started.  This is the toughest part for many. Simply create a blog and dig in.
  2. Pick a platform. I highly recommend WordPress. It’s easy-to-use, customizable, and optimizable.
  3. Make a commitment. You don’t need a marriage license to blog; you just need some dedicated time. If you’re a beginner, start with a bi-weekly blog and work your way to a weekly blog.
  4. Write.  Many beginners struggle with what to write about. Start with what you and others find most interesting about your business. A big “ah-ha” came out of a recent client meeting I had: most of the time you already know what to write, you just need to put it on paper!
  5. Establish an editorial calendar. Determine a list of topics you’re knowledgeable about and think about some of the most common questions you receive. Then, build a monthly or quarterly calendar that includes blogs on these topics and how to integrate the blogs with social media, email marketing, and traditional marketing… Leer más “Business Blogging: Are You Over-Thinking It?”

The Pros and Cons of Art Directed Blog Posts

When it comes to blogging, for a designer, the art can feel somewhat lacking in, well, art. So it is natural for the designer inside us to begin craving a new approach to this task, which can at times feel a bit tiresome and trying. Blogging can often feel this way for a designer, because we are not necessarily the best at expressing ourselves through our words. We tend to be much more visual creatures.

We are better at finding the right look than at finding the right words, so blogging can move us a bit out of our comfort zone, even though we tend to have a firm enough grasp on the topics that we tackle.

Art directed blog posts are posts that are designed individually to match the subject of the post, and they tend to break from the usual look and setup of your site. This allows you as a designer to keep a proverbial fresh coat of paint on your site, without having to take the time and make all of the considerations that come with a complete redesign.


by Angie Bowen
http://www.problogdesign.com/design/the-pros-and-cons-of-art-directed-blog-posts/

Art Directed Posts

When it comes to blogging, for a designer, the art can feel somewhat lacking in, well, art. So it is natural for the designer inside us to begin craving a new approach to this task, which can at times feel a bit tiresome and trying. Blogging can often feel this way for a designer, because we are not necessarily the best at expressing ourselves through our words. We tend to be much more visual creatures.

We are better at finding the right look than at finding the right words, so blogging can move us a bit out of our comfort zone, even though we tend to have a firm enough grasp on the topics that we tackle.

Art directed blog posts are posts that are designed individually to match the subject of the post, and they tend to break from the usual look and setup of your site. This allows you as a designer to keep a proverbial fresh coat of paint on your site, without having to take the time and make all of the considerations that come with a complete redesign.

Below is a look at some of the positive and negative aspects of this approach, followed by a few tips and examples so you can see for yourself if this is the next step for your blog. Or if you have already taken that step, this post can help you make sure you are solid ground as you proceed. Leer más “The Pros and Cons of Art Directed Blog Posts”