How to Optimize Contact Forms for Conversions


by NEIL PATEL

Contact forms are something that we all have on our sites, but it is something we don’t give much time and attention to. I know I used to think very little of them until I boosted my conversion rate on NeilPatel.com by 26% just from removing 1 form field.

I know a 26% boost in conversions doesn’t seem too big, but it will impact the site’s revenue well into the 6 figures each year.

For that very reason, I thought it would be fun to create an infographic that not only explains how you can boost your conversions by modifying your form fields, but also shows you the results well known companies achieved through a/b testing their forms.

Click on the image below to see a larger view:

How to Optimize Contact Forms for Conversions

Click here to view an enlarged version of this infographic. Leer más “How to Optimize Contact Forms for Conversions”

Tips to Get Better Feedback on Your Website

The Importance of Feedback in General

Feedback – we all have read and heard this word a lot from different people with different frame of references. As the name suggests, it is the reaction of a person towards the other person’s work, product or service. Feedback is a sort of input which others give on your work. These ‘others’ may include your supervisors, co-workers, customers, clients or other people you interact with. There are different types of feedback, depending upon who is giving it and on what is it being given.

In some cases, feedback is quite formal and systematized. Such happens when feedback is given at a large scale by a good number of people. Feedback can either be a verbal comment, a written comment or just a gesture. Having a feedback gives the maker a clearer idea of how well they are doing the work and how they might improve. To receive feedback, make sure there’s a way for users to reach you. It can be a contact form or the same email address you have on printed business cards.


By Arfa Mirza
http://www.dzinepress.com/2011/02/tips-to-get-better-feedback-on-your-website/

Tips to Get Better Feedback on Your Website

The Importance of Feedback in General

Feedback – we all have read and heard this word a lot from different people with different frame of references. As the name suggests, it is the reaction of a person towards the other person’s work, product or service. Feedback is a sort of input which others give on your work. These ‘others’ may include your supervisors, co-workers, customers, clients or other people you interact with. There are different types of feedback, depending upon who is giving it and on what is it being given.

In some cases, feedback is quite formal and systematized. Such happens when feedback is given at a large scale by a good number of people. Feedback can either be a verbal comment, a written comment or just a gesture. Having a feedback gives the maker a clearer idea of how well they are doing the work and how they might improve. To receive feedback, make sure there’s a way for users to reach you. It can be a contact form or the same email address you have on printed business cards.

Tips to Get Better Feedback on Your Website

The importance of feedback cannot be undermined at any level. Especially in the case where there is some kind of creativity is involved, the importance of feedback amplifies two-fold. The maker gets to know that the way he is thinking about a certain communication, is also appealing to the target audience. Take the example of a designed communication, i.e. a brochure, flyer, post card or a business card. The designer of such material will never be successful unless he is able to get better feedback on his work. Feedback is like a trial and error method, the more you get it, the better it gets for your communication. Leer más “Tips to Get Better Feedback on Your Website”