1980’S ADVERTISING SONY WALKMAN


http://nwkarchivist.tumblr.com/post/22844396642/before-the-ipod-newsweek-1981

Before the iPod<br />
Newsweek, 1981

Before the iPod

Newsweek, 1981

Visa de Argentina el peor servicio de atención al cliente 3:20 hs intentado comunicarme… (audio 1)


Lección sin VISA®

…llevo al menos 24 llamados!

https://www.box.net/shared/cs1c227cpaqaq50fq1h9
Audio Visa

10 Tech Blogs Web Designers Should Be Reading

In the past, we’ve recommended various design blogs for you to read. From learning new techniques to free resources and tools, design blogs can be a great asset. But there’s more to a web designer’s job than just designing. Web designers work in a field that is immersed in technology, and since technology is ever changing, it’s important to stay up-to-date on what’s going on.

For this post, we’re recommending 10 Tech Blogs Web Designers Should Be Reading. From emerging technologies that will change the web, to the best hardware for getting your work done, these blogs will keep you informed.


Henry Jones | http://webdesignledger.com

In the past, we’ve recommended various design blogs for you to read. From learning new techniques to free resources and tools, design blogs can be a great asset. But there’s more to a web designer’s job than just designing. Web designers work in a field that is immersed in technology, and since technology is ever changing, it’s important to stay up-to-date on what’s going on.

For this post, we’re recommending 10 Tech Blogs Web Designers Should Be Reading. From emerging technologies that will change the web, to the best hardware for getting your work done, these blogs will keep you informed.

TECHi

tech blogs

Techi is an exciting platform that serves fresh daily technology news, funky new design stuff, in-depth editorial articles, and reviews. It’s maintained by a passionate collective of geeks from different backgrounds and as such we bring diversity and insight to our articles. Continuar leyendo «10 Tech Blogs Web Designers Should Be Reading»

Google CEO: The Next Great Stage of Search is Automatic

That sounds pretty interesting, as long as you can turn it off and exercise some control over what’s being sent. «What’s that ping notification you just received,» your mother in law might ask as you travel through town together. «Oh nothing,» you might reply, «just Google telling me there is a business establishment nearby related to some of my recent search queries.»

Seriously though, my long-term mobile search dream is this: dear phone, please tell me about the history, ownership, news coverage and other information about the building I am looking at in front of me. Make that automatic and ambient and I’m going to be one happy Google Mobile Search user.


Typing a search query into Google.com is such old news. Google CEO Eric Schmidt gave a much-hyped keynote talk at Berlin‘s IFA home electronics event today and said that his vision for the future of search looks very, very different.

Schmidt says he believes that in the future, your mobile phone will quickly and automatically deliver personalized information to you based on your physical location and interests. «Since you are in location X right now, and have interest Y, Google thinks you’d like to know information Z,» the search giant will effectively say to your phone.

Here’s the key quote, as captured by web industry publication PaidContent:
shmidtpic

«Ultimately, search is not just the web but literally all of your information – your email, the things you care about, with your permission – this is personal search, for you and only for you.»The next step of search is doing this automatically. When I walk down the street, I want my smartphone to be doing searches constantly – ‘did you know?’, ‘did you know?’, ‘did you know?’, ‘did you know?’.

This notion of autonomous search – to tell me things I didn’t know but am probably interested in, is the next great stage – in my view – of search.» Continuar leyendo «Google CEO: The Next Great Stage of Search is Automatic»

Update the Firmware On Your HDTV, Camera, Smartphone, PC, and More

Software updates aren’t just for PCs any more. Here’s how to fix bugs and add new features to your existing hardware with a few easy patches.

Loyd Case, PC World

These days, most of your electronics have miniature computers built-in: Home-theater gear, handheld devices, phones, and even appliances now have embedded smarts in the form of a microprocessor, memory, and software. And just like computer software, firmware–the software that runs on your gadgets–needs periodic updating.

Believe it or not, many new gadgets aren’t 100 percent complete when you buy them. Though a spiffy electronic toy may perform its basic functions, some of its promised features may be absent or incomplete. And to keep up with ever-changing kinds of content, your devices may require software enhancements to give old hardware new features.

To avoid antagonizing customers who might spend hundreds of dollars on a cool piece of hardware only to find a few months later that it no longer worked, manufacturers design much of their gear to allow updates. You won’t be able to get every feature of the latest and greatest product via downloadable updates, but firmware revisions can make your old equipment run faster and crash less often.
What Is Firmware?

Firmware is software stored in persistent memory–usually either flash memory or programmable, rewritable ROM (read-only memory)–that’s built into the device. Unlike apps loaded into your PC’s RAM, firmware doesn’t get erased when you power the system down. Firmware may store just the basic software needed to start up the system–like a PC’s BIOS–or it may store the entire operating system and applications suites, as with smartphones.


Software updates aren’t just for PCs any more. Here’s how to fix bugs and add new features to your existing hardware with a few easy patches.

Loyd Case, PC World

These days, most of your electronics have miniature computers built-in: Home-theater gear, handheld devices, phones, and even appliances now have embedded smarts in the form of a microprocessor, memory, and software. And just like computer software, firmware–the software that runs on your gadgets–needs periodic updating.

Believe it or not, many new gadgets aren’t 100 percent complete when you buy them. Though a spiffy electronic toy may perform its basic functions, some of its promised features may be absent or incomplete. And to keep up with ever-changing kinds of content, your devices may require software enhancements to give old hardware new features.

To avoid antagonizing customers who might spend hundreds of dollars on a cool piece of hardware only to find a few months later that it no longer worked, manufacturers design much of their gear to allow updates. You won’t be able to get every feature of the latest and greatest product via downloadable updates, but firmware revisions can make your old equipment run faster and crash less often.

What Is Firmware?

Firmware is software stored in persistent memory–usually either flash memory or programmable, rewritable ROM (read-only memory)–that’s built into the device. Unlike apps loaded into your PC’s RAM, firmware doesn’t get erased when you power the system down. Firmware may store just the basic software needed to start up the system–like a PC’s BIOS–or it may store the entire operating system and applications suites, as with smartphones. Continuar leyendo «Update the Firmware On Your HDTV, Camera, Smartphone, PC, and More»

Carphone Warehouse launches mobile music venture

Catch’s Play Anywhere technology also tracks playback on songs, providing live analytics data for record labels to measure the success of its artists and campaigns.

It will be available to download by subscribing to The Carphone Warehouse’s My Hub portal or registering in stores from tomorrow (3 August). It is bundled with the newly released Samsung Europa smartphone, when bought from the retailer. Existing customers with other smartphones can subscribe to the service for £29.99 a year.

Best Buy, the US consumer electronics retailer, which bought a 50% stake in The Carphone Warehouse in 2008, will be launching its service to customers later this year as part of its wider rewards program, ‘My Best Buy’.


The Carphone Warehouse is offering a new mobile music service created with technology company Catch Media, to allow customers to stream their music collection to their smartphone.

Carephone Warehouse: launches Music Anywhere mobile music service
Carephone Warehouse: launches Music Anywhere mobile music service

The service, ‘Music Anywhere’, which uses Catch Media’s ‘Play Anywhere’ platform, has more than six million licensed tracks available from its partnerships with major record labels, including Universal Music, Warner Music, EMI and Sony Music Entertainment.

Music Anywhere records the user’s personal music library and then streams it to a computer or smartphone. It will be available as an app that will also sync the user’s home library, as well as their most listened-to tracks, with the smartphone. Continuar leyendo «Carphone Warehouse launches mobile music venture»

El detergente Omo incluye un GPS para seguir a los consumidores

La página web de la campaña (experimentealgonovo.com.br) incluirá un mapa en el que se puede ver dónde viven los ganadores de la promoción, fotos de los mismos, etc. Se han repartido equipos en 35 ciudades brasileñas para entrar en acción cuando el GPS se active. No obstante, como en Brazil el índice de criminalidad es alto y los ciudadanos no se fían de quién pueda llamar a su puerta, Bullet incluyó un timbre que se activaría y una nota que explica la promoción.

Fernando Figueiredo deja claro que la promoción ”es un riesgo porque no se ha hecho nunca antes” pero que ellos creen que las nuevas tecnologías son esenciales para el marketing promocional. El aspecto tecnológico de la campaña ha costado menos de un millón de dólares.


La marca de detergente de Uniliver, Omo, ha lanzado una campaña en Brasil consistente en incluir un GPS en el embalaje del producto que permita seguir a los consumidores hasta su casa. Se trata de sorprenderles llegando a su hogar y regalándoles una cámara de vídeo y un viaje.

La promoción lleva el título de “Try something new with Omo” y tiene el objetivo de incrementar las ventas. La agencia Bullet ha sido la encargada de llevar a cabo la campaña. Fernando Figueiredo, el presidente de la agencia, cree que los resultados están por ver: “Nosotros tenemos que ser innovadores, pero no sabemos cuál será la reacción de llos consumidores”, declara según Advertising Age. Continuar leyendo «El detergente Omo incluye un GPS para seguir a los consumidores»

Breaking a World Record for Gaming

People are constantly breaking world records. This month alone, a record was broken for the longest tennis match, a mind-blowing 11 hours and 5 minutes. The record was also recently broken for the world’s largest salad, weighing in at 29,579 pounds. (No word on the salad dressing.)

But another, nerdier record, was shattered this week when six Dutch video game players went on a 50-hour, or 3,000 minutes, gaming marathon to break the Guinness World Record for longest period of time playing a video game.

The previous record was set last year by Chirantan Patnaik, an Indian gamer who played for 40 hours and 20 minutes.


By NICK BILTON

Gamers World Record
Vogels

People are constantly breaking world records. This month alone, a record was broken for the longest tennis match, a mind-blowing 11 hours and 5 minutes. The record was also recently broken for the world’s largest salad, weighing in at 29,579 pounds. (No word on the salad dressing.)

But another, nerdier record, was shattered this week when six Dutch video game players went on a 50-hour, or 3,000 minutes, gaming marathon to break the Guinness World Record for longest period of time playing a video game.

The previous record was set last year by Chirantan Patnaik, an Indian gamer who played for 40 hours and 20 minutes. Continuar leyendo «Breaking a World Record for Gaming»

Goldsmith, Mingley y una guía para manejar la innovación


“Innovación” solía relacionarse sólo con productos. Pero, durante la última década, “las empresas han ido poniendo más énfasis en la innovación de servicios. Es tiempo –subraya Robert Goldsmith- de que las compañías miren bien como gestionan innovación”.

“Ésta es una de las áreas manejada con menos cuidado” afirma David Mingley, profesor de marketing y autor de “The innovation manual”. Por eso “se malgastan recursos y se cometen errores costosos. Pero no son los esfuerzos que se ponen en innovar lo que decide el éxito: es cómo se encara la innovación lo que separa líderes del resto”.

La mayoría de los datos sobre gestionar innovación hoy viene en compartimientos estancos orientados a temas tan específicos como tecnología o finanzas. Pero, a medida que se expanden los alcances de la innovación, más managers precisarán herramientas básicas que trasciendan estos “silos” funcionales. Continuar leyendo «Goldsmith, Mingley y una guía para manejar la innovación»

Goldsmith, Mingley y una guía para manejar la innovación

“Innovación” solía relacionarse sólo con productos. Pero, durante la última década, “las empresas han ido poniendo más énfasis en la innovación de servicios. Es tiempo –subraya Robert Goldsmith- de que las compañías miren bien como gestionan innovación”.

“Ésta es una de las áreas manejada con menos cuidado” afirma David Mingley, profesor de marketing y autor de “The innovation manual”. Por eso “se malgastan recursos y se cometen errores costosos. Pero no son los esfuerzos que se ponen en innovar lo que decide el éxito: es cómo se encara la innovación lo que separa líderes del resto”.


“Innovación” solía relacionarse sólo con productos. Pero, durante la última década, “las empresas han ido poniendo más énfasis en la innovación de servicios. Es tiempo –subraya Robert Goldsmith- de que las compañías miren bien como gestionan innovación”.

“Ésta es una de las áreas manejada con menos cuidado” afirma David Mingley, profesor de marketing y autor de “The innovation manual”. Por eso “se malgastan recursos y se cometen errores costosos. Pero no son los esfuerzos que se ponen en innovar lo que decide el éxito: es cómo se encara la innovación lo que separa líderes del resto”. Continuar leyendo «Goldsmith, Mingley y una guía para manejar la innovación»

Mobile Phone Use by Kids, Teens on the Rise

The ready availability of mobile phones, the growth in ownership of smartphones and the introduction of advanced features on various mobile devices means that media consumption — and, by extension, advertising exposure — is happening anywhere, anytime. And it’s becoming especially prevalent among kids and teens.

According to the Kaiser Family Foundation, 66 percent of children ages 8 to 18 owned a mobile phone in 2009, up from 39 percent in 2004.

There was a noticeable spike in the 11-14 age group. According to Kaiser, ownership increased from 36 percent in ’04 to 69 percent last year — nearly doubling in just five years.


– eMarketer Staff
The ready availability of mobile phones, the growth in ownership of smartphones and the introduction of advanced features on various mobile devices means that media consumption — and, by extension, advertising exposure — is happening anywhere, anytime. And it’s becoming especially prevalent among kids and teens.

According to the Kaiser Family Foundation, 66 percent of children ages 8 to 18 owned a mobile phone in 2009, up from 39 percent in 2004.

There was a noticeable spike in the 11-14 age group. According to Kaiser, ownership increased from 36 percent in ’04 to 69 percent last year — nearly doubling in just five years. Continuar leyendo «Mobile Phone Use by Kids, Teens on the Rise»

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