Etiqueta: Consulting

Digital Marketing Roadmaps – @intersection1 by Mark Smiciklas


social media strategy roadmap

Are you a fan of those BIG strategic reports? You know… the ones that never get read, gather cobwebs at the back of your filing cabinet or get used to keep the door to your office propped open.

You will be happy to know that your Intersection Digital Marketing Road Map will be presented in a visual, concise and easy to read format.

You will receive a straightforward, no-nonsense plan that includes sets of strategies, tactics and objectives for your organization to work through over a six to twelve month period.

The following areas make up the framework that’s used to design your digital road map:

  1. Research
  2. Planning
  3. Implementation
  4. Management
  5. Measurement

The end result is a manageable plan that is customized to your specific marketing and communication needs – and takes into account the capacity of your organization.

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Inbound marketing enamora a los “marketeros”, pero no logran sacarle todo su jugo – vía @MkDirecto


Esta es la táctica de marketing inbound más eficaz pero también la más difícil según una encuesta de profesionales de marketing B2B y B2C de todo el mundo, realizada en septiembre de 2013 por Ascend2 y Research Underwriters.

La automatización del marketing es una técnica para hacer las tácticas de marketing entrantes más estratégicas y complementarias, así como reducir la cantidad de las conjeturas de marketing inbound, pero la encuesta encontró que pocos emplearon la automatización de marketing. Sólo el 16% de B2C y el 14% de B2B informaron mediante la automatización de marketing para gestionar su marketing inbound. A pesar de esto, más del 40% de ambos tipos de empresas emplean la automatización de marketing de forma limitada, lo que indica que el consumo podría aumentar en un futuro próximo.

El 45% de los marketeros calificaron su estrategia de marketing inbound como un gran éxito frente a sólo el 9% de los marketeros con un fracasado marketing entrante.

El estudio encontró también que la integración es un factor clave que distingue el éxito del fracaso. De hecho, el 67% de las empresas que lograron buenos resultados de marketing inbound habían integrado el programa de marketing inbound, frente al 9% de los exitosos que no lo había integrado.

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Three questions to ask your marketing team – Vía @ThisIsSethsBlog CC/ @danidron @smilatam


by Seth Godin
(or your business development team, your fundraising team or your pr folks)…

  • Who are you trying to reach?
  • Why do they decide to support us?
  • What do you need in order to make this happen more often?

The answer? + http://sethgodin.typepad.com/seths_blog/2013/09/three-questions-to-ask-your-marketing-team.html

 

Digital Marketing Roadmaps – Vía @intersection1


social media strategy roadmap


Are you a fan of those BIG strategic reports? You know… the ones that never get read, gather cobwebs at the back of your filing cabinet or get used to keep the door to your office propped open. 

You will be happy to know that your Intersection Digital Marketing Road Map will be presented in a visual, concise and easy to read format.

You will receive a straightforward, no-nonsense plan that includes sets of strategies, tactics and objectives for your organization to work through over a six to twelve month period.

The following areas make up the framework that’s used to design your digital road map:

  1. Research
  2. Planning
  3. Implementation
  4. Management
  5. Measurement

The end result is a manageable plan that is customized to your specific marketing and communication needs – and takes into account the capacity of your organization.

the psychology of color – thnxz gawkerassets.com


the psychology of color

Gawker Media Engineering

Source: http://img.gawkerassets.com/img/18hz1y1ypqji1jpg/original.jpg


A 2007 McKinsey innovation report, based on a survey of nearly 1400 executives from around the world showed that the executives unanimously agreed (94%) that people and corporate culture were the most important drivers of innovation. In another major study of 759 firms across 17 major economies, “Corporate Culture” was found to be the primary driver of radical innovation (Radical Innovation Across Nations: The Preeminence of Corporate Culture, Journal of Marketing, Jan. 2009). Booz Allen has been surveying the Global 1000 firms and reporting on them since 2005. In their latest report (The Global Innovation 1000, Why Culture is Key, Issue 65, Winter 2011), they concluded:

 

“The elements that make up a truly innovative company are many: a focused innovation strategy, a winning overall business strategy, deep customer insight, great talent, and the right set of capabilities to achieve successful execution. More important than any of the individual elements, however, is the role played by corporate culture — the organization’s self-sustaining patterns of behaving, feeling, thinking, and believing — in tying them all together.”

 

Unfortunately, enterprise culture is a slippery concept. Scholars define it as the bundle of attitudes, experiences, values, norms, assumptions and beliefs embraced by managers and employees; these, in turn, guide behavior. Regrettably, these elements of the definition of culture are equally slippery, with the result that any executive who wants to create a culture of innovation will have no way to measure the current culture; and without measurement, he or she will find it difficult, if not impossible, to identify a clear point at which to intervene and create positive change.

 

Recognizing this problem, in this book, I offer a model for capturing an innovative culture. I scoured the fields of organizational dynamics, leadership, behavioral science, corporate entrepreneurship and innovation to find theoretical frameworks and models that described organizational culture and culture of innovation. Specifically, I looked for instruments and assessment tools that were actionable; a primary need for all executives hoping to bring about change. In doing so, I found extensive research and models from academia, consulting firms and enterprises themselves, spanning over 30 years.

Innovation at Work

The Culture of Innovation

Hope you all had a great summer (in the northern hemisphere) and peaceful winter down below! Can’t believe that it is already October!

Before I took off for summer, I was hoping to finish off a task I had started in March – summarizing and giving you snippets from my recent book in Spanish. Unfortunately, that didn’t happen. Anyway, for first time readers, the book is titled (translated from Spanish), “Innovation 2.0: Why do we forget about the people when we talk about innovation? A practical way to create a culture of innovation.” Available from: (U.S. Amazon website, Spain Amazon website, Profit Editorial website, In e-book format from todoebook.com).

To help first time readers navigate and regular readers recall what we have covered thus far, I will quickly summarize my previous 5 blogs.

 March 2012 blog: My New Book

Ver la entrada original 1.474 palabras más

Project Management in the WordPress Dashboard | wpmu.org


by 
WordPress Tutorials, Themes, Plugins & More – WPMU.org

A good project management system lets you keep track of (and manage) projects within your organization. It lets you relate and assign tasks to contacts, set milestones and goals, and it provides an easy to use interface for messaging other members of your team.

Every organization has unique needs, which means no project management system is perfect for every situation, but the WP Project Manager plugin is a great place to start if you want to bring simple project management functionality into your WordPress Dashboard.

In this daily tip, we’ll give you a quick review of this new project management plugin and a few suggestions on how you can use it to add project management to WP.

WP Project Manager Organization

WP Project Manager is organized around 5 main tabs:
1. Activity
2. Messages
3. To Do List
4. Milestones
5. Files

The Activity screen shows all items posted to the project in the style of most social media streams. It’s a simple status update with links to the individual activity.

The Activity Tab in WP Project Manager shows all project updates system-wide.

Messages are where you post notes regarding the project. They can be related to project milestones, or aimed at specific users.

Messages tab is a graphical display of all project communications

The To Do List gives you the ability to create tasks related to your individual projects, which can also be assigned to specific users. Leer más “Project Management in the WordPress Dashboard | wpmu.org”