Vía Kuno Creative
Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand.
For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals.
The new book, written by Constant Contact CEO Gail F. Goodman, centres around the Engagement Marketing Cycle, a three-step approach to driving word-of-mouth referrals and turning them into socially visible, public endorsements that bring new customers to a SME’s door:
In Chapter 1 of Gail outlines The Engagement Marketing Cycle.
What is the Engagement Marketing Cycle? It’s 3 steps to help you get repeat business.
The steps are …. Leer más “The Engagement Marketing Cycle”
The world is full of sensible advice that’s hard to put into practice.
Do more exercise.
Reduce your stress levels.
Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-balanced diet. (Damn).
Oh, and keep your tweets and subject lines short.
Often it’s just a question of practicality.
Shortening your Tweets makes it easier to fit the message within the 140 character limit. If you can get the length down further, then you leave enough space for people to retweet your message in its entirety*.
Shorter subject lines avoid the pitfalls of email software arbitrarily cutting off your words.
But…how do you actually keep subject lines and Tweets short?
I’m hoping you’ll offer your own suggestions in the comments, as there’s not a lot of practical advice out there beyond, um, “keep it short”.
But here a few tips I’ve picked up over the years… Leer más “8 ways to write shorter tweets and subject lines”