Online Testing and Optimization Solutions: Quick guide to Adobe Test&Target

What really sets Adobe Test&Target (powered by Omniture) apart is both its reporting and support. While it can be expensive, what you get is a professional/polished, customizable tool that’s great for in-depth, multi conversion tests. And even better, you have an assigned support rep that can help you quickly overcome any stumbling blocks before or during a test.

To illustrate the level of reporting, with one of our Research Partners, we setup 35 success metrics for just one test. In the second in our blog series about testing solutions, here’s a quick guide to Test&Target…

Key benefits

* Transaction- and product-level reports
* Revenue tracking can be added to any campaign
* “Push winners” functionality – with a single click, pushes winning test scenarios to standard content for all audience segments
* Option for Omniture to host images, HTML or you can use your own server
* Tracking within Test&Target – ability to setup any metrics within tool; can change conversion metric during test (on the fly)
* Reports on a daily level
* Can track pretty much anything you want (links, buttons, etc)
* Behavior targeting – serve landing pages based on user defined segments (traffic sources, etc)
* Test&Target segmentation for reporting – can report on different campaign codes, offer IDs, etc
* Data privacy due to contractual relationship with a company
* Support – includes testing ideas, test implementation, report setup
* Ability to tack on other data-mining tools (i.e., Discover can track on the visitor level)
* Increased capabilities for segmentation and tagging of actions on a page – can get extremely granular in what you track, i.e. different content for different segments at different times
* If you don’t want to send all traffic to the page, you can set a tool to only receive a certain percent of traffic (would have to write custom code for Google Website Optimizer)

But keep in mind…

* Cost of tool and cost for additional support
* IT requirement for setup


adobe-omniture2-oWhat really sets Adobe Test&Target (powered by Omniture) apart is both its reporting and support. While it can be expensive, what you get is a professional/polished, customizable tool that’s great for in-depth, multi conversion tests. And even better, you have an assigned support rep that can help you quickly overcome any stumbling blocks before or during a test.

To illustrate the level of reporting, with one of our Research Partners, we setup 35 success metrics for just one test. In the second in our blog series about testing solutions, here’s a quick guide to Test&Target…

Key benefits

  • Transaction- and product-level reports
  • Revenue tracking can be added to any campaign
  • “Push winners” functionality – with a single click, pushes winning test scenarios to standard content for all audience segments
  • Option for Omniture to host images, HTML or you can use your own server
  • Tracking within Test&Target – ability to setup any metrics within tool; can change conversion metric during test (on the fly)
  • Reports on a daily level
  • Can track pretty much anything you want (links, buttons, etc)
  • Behavior targeting – serve landing pages based on user defined segments (traffic sources, etc)
  • Test&Target segmentation for reporting – can report on different campaign codes, offer IDs, etc
  • Data privacy due to contractual relationship with a company
  • Support – includes testing ideas, test implementation, report setup
  • Ability to tack on other data-mining tools  (i.e., Discover can track on the visitor level)
  • Increased capabilities for segmentation and tagging of actions on a page – can get extremely granular in what you track, i.e. different content for different segments at different times
  • If you don’t want to send all traffic to the page, you can set a tool to only receive a certain percent of traffic (would have to write custom code for Google Website Optimizer)

But keep in mind…