A Beginner’s Guide to Website Feedback

Andrew Follett

The term “feedback” is coming close to finding itself in clichéd business word category (along with personal favorites “synergy” and “paradigm”). Even if for you the word itself isn’t necessarily something that you expect to see in a Dilbert cartoon, the thought of what feedback entails can be unpleasant. For many it conjures up visions of clueless coworkers asking you to add animated .gifs and flashing purple buttons to a page, or of a client submitting a list of 82 new items to create on their site even though you are on the ninth round of changes. If nothing else, getting feedback stinks because it’s more (usually boring) work for you, and let’s face it, you’d rather be doing something else.

But you need some feedback. So, here’s the question: how can you keep from having to waste hours upon hours getting feedback from largely unhelpful sources, while still making sure that what you are creating actually makes sense, looks good, and doesn’t end your career?

Here are a few strategies for getting feedback as well as some tools that have been proven to help web designers simplify the feedback process:
Community Driven Feedback

Imagine walking into a big room of graphic and web design professionals (much like yourself). These folks are smart and on top of their respective games (again, much like yourself). Now imagine standing up in front of all of them, showing them your latest work, and then asking for feedback. While there is the potential to get some great input on what you’ve created, the whole process would likely be highly disorganized and nerve-wracking. Fortunately there are some tools that get pretty close to the benefits of standing up in front of a roomful of like-minded professionals, without any of the disorganization or (as much) potential humiliation.

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Andrew Follett

The term “feedback” is coming close to finding itself in clichéd business word category (along with personal favorites “synergy” and “paradigm”). Even if for you the word itself isn’t necessarily something that you expect to see in a Dilbert cartoon, the thought of what feedback entails can be unpleasant. For many it conjures up visions of clueless coworkers asking you to add animated .gifs and flashing purple buttons to a page, or of a client submitting a list of 82 new items to create on their site even though you are on the ninth round of changes. If nothing else, getting feedback stinks because it’s more (usually boring) work for you, and let’s face it, you’d rather be doing something else.

But you need some feedback. So, here’s the question: how can you keep from having to waste hours upon hours getting feedback from largely unhelpful sources, while still making sure that what you are creating actually makes sense, looks good, and doesn’t end your career?

Here are a few strategies for getting feedback as well as some tools that have been proven to help web designers simplify the feedback process:

Community Driven Feedback

Imagine walking into a big room of graphic and web design professionals (much like yourself). These folks are smart and on top of their respective games (again, much like yourself). Now imagine standing up in front of all of them, showing them your latest work, and then asking for feedback. While there is the potential to get some great input on what you’ve created, the whole process would likely be highly disorganized and nerve-wracking. Fortunately there are some tools that get pretty close to the benefits of standing up in front of a roomful of like-minded professionals, without any of the disorganization or (as much) potential humiliation. Leer más “A Beginner’s Guide to Website Feedback”

How to Grow a Community: Insights from Experts

Growing a large, active community is hard work. I know from experience. When I launched my startup, Concept Feedback (a website feedback community for designers and developers) less than a year ago, I wish I had the insights that these veterans shared with me while doing these interviews.

If you’re developing a website, trying to attract customers or building a community, I hope the wisdom offered here helps you get where you’re trying to go just a little bit faster.

Meet the Experts

We asked five people who are known to have grown a strong online community through their projects.


How to Grow a Community: Insights from Experts

Growing a large, active community is hard work. I know from experience. When I launched my startup, Concept Feedback (a website feedback community for designers and developers) less than a year ago, I wish I had the insights that these veterans shared with me while doing these interviews.

If you’re developing a website, trying to attract customers or building a community, I hope the wisdom offered here helps you get where you’re trying to go just a little bit faster.

Meet the Experts

We asked five people who are known to have grown a strong online community through their projects. Leer más “How to Grow a Community: Insights from Experts”

How to Increase Conversions on any Website in 45 Minutes


March 9th, 2010 by Andrew Follett

If you’re anything like me, it’s easy to “finish and forget” when it comes to web development. Once a website is live and the boss or client is happy, we close the project, kick off our shoes and crack a beer.

Part of the problem with this approach is the ever changing landscape online. Something that converts visitors today, might not be working two months from now (in some cases, it may not be working in the first place, but no one took the time to test it).

How to Increase Conversions on any Website in 45 Minutes

Redesigning a website, or even a single page, can be a tedious and time-consuming process. Re-opening a project that you so happily completed can take major mental willpower. However, improving a website doesn’t need to take weeks, or even days. I’m a believer in baby steps: making incremental progress, small victories, minor adjustments with big results.

That’s where my 45-minute plan comes into play. In less time than you spend watching The Bachelor each week, you can have a dramatic (and measurable) effect on your website.

Keep in mind, all times are approximate (and people work at different paces).

0 to 5 Minutes

Select a page where you can have the greatest impact

Surprisingly, this may not always be your homepage. Instead of trusting your gut, a little digging in Google Analytics (or your favorite analytics tool) can show you exactly where to start.

Select a page where you can have the greatest impact

Here are some ideas on finding pages that you can work on:

Navigate to your “top landing pages” or “top entrance pages” report (in Google Analytics, this is found under “Content” on the left sidebar).

Use a filter to remove pages with minimal traffic (see the “Advanced Filter” link at the bottom of the table).

Sort your pages by bounce rate.

Select the biggest loser: the page with the most potential for improvement (a combination of high visits and bounce rate). Leer más “How to Increase Conversions on any Website in 45 Minutes”