Evolución Display Marketing 2013 – @LauraSenar

1. La democratización de Internet
Los canales de comunicación se amplían y nos permiten jugar con espacios más rentables para publicar contenido relevante a una audiencia con posibilidades y ganas de interactuar con la marca. De modo que, ahora la marca ya no sólo lanza información sino que recibe feedback a tiempo real y en el mismo canal. En una comunicación tradicional la organización controla el mensaje, por lo tanto el único que interviene es el emisor, lo que no le permite nutrirse de nuevas visiones llegadas de la mano del publico que les permitan mejorar la estrategia.

2. Conectividad en todos los espacios
Gracias al wifi al 3G ahora internet no está en casa de usuario únicamente, se encuentra en las calles, tiendas, cafeterías, metro… convirtiéndolo en un canal directo para hacer llegar los mensajes en cualquier momento, y creando posibilidades infinitas a las marcas para generar contenido por geolocalización, lo que permite una mayor opción de éxito.

3. La segmentación
Todas las herramientas de monitorización permiten que la segmentación esté más al alcance de todas las empresas, pudiendo tener clasificado a nuestro público, y mostrar contenido mucho más personalizado. El uso masivo de internet por parte de la mayoría de la población ha permitido trabajar con infinidad de datos que permiten tomar decisiones oportunas. Los criterios de segmentación pueden ser demográficos aunque cada vez la tendencia no se centra en segmentos genéricos por clase social, edad o sexo, sino por inquietudes, motivaciones y lugares frecuentes.

4. Cambio de preferencias en los consumidores
El hecho de poner la información al alcance del público hace que cada vez sea más experto en la materia y por lo tanto sepa lo que quiere. Es la era del cliente con conocimiento avanzado que sabe donde encontrar lo que busca. La clave estará en estar en el lugar y momento que el consumidor nos necesite, y no en el lugar donde quiere la marca, como ocurre en la publicidad tradicional. Pasamos de una estrategia basada en el pull de la marca, a otra basada en el push de consumidor.

5. La gran variedad de formatos
El soporte digital permite una mayor difusión y alcance de la marca a través de multitud de formatos, como ebooks, blogs, infographics, vídeos… La facilidad que ofrecen múltiples herramientas para la gestión de contenido, hace que las empresas pequeñas se convierta en grandes generadoras de contenido, y la práctica no quede restringida a las grandes marcas.

6. Canales innovadores de distribución
Gracias a las redes sociales el contenido puede llegar a muchas más personas que forman parte de nuestro público objetivo, y en diferentes formas, como una recomendación de un amigo, que tiene mucho más valor para el usuario que un spot en tv. Además Los costes de inserción y distribución de un contenido en Internet son una fracción de lo que suponen en medios tradicionales, no sólo por las escalabilidad de los costes y por el continuo abaratamiento de los servicios, sino también porque las empresas crean sus propios canales para distribuir el contenido, como perfiles de Youtube, eliminando así los costes de intermediarios.

7. Rápida redirección de la estrategia
Herramientas como Sitecalist o Analytics de donde obtenemos información a tiempo real que nos permite redireccionar nuestra estrategia en un corto espacio de tiempo. Si lo comparamos al contenido distribuido años atrás, la empresa no podía saber si el contenido había llegado al cliente, y mucho menos si había sido leído.


Evolución y futuro del Display Marketing 2013
Laura Senar: es.linkedin.com/in/laurasenar

@einteractive
Estrategias Marketing Online

Estrategias Marketing Online por Laura Senar informe_display_marketing_Page_01informe_display_marketing_Page_03 informe_display_marketing_Page_04informe_display_marketing_Page_06informe_display_marketing_Page_07informe_display_marketing_Page_09 informe_display_marketing_Page_10 informe_display_marketing_Page_11 informe_display_marketing_Page_12 informe_display_marketing_Page_13 informe_display_marketing_Page_14 informe_display_marketing_Page_15 Leer más “Evolución Display Marketing 2013 – @LauraSenar”

Examples of Big Images in Web Design | webdesignledger.com


by 

In 2012 we could see the growth of the trend of big images in web design. Throughout the year we could see more and more big and beautiful images appearing in nice and clean designs. If you check out our Best of Web Design in 2012 list you will notice that this trend was quiet strong in 2012. Since we believe that the big images trend will stay strong in 2013, and also because we believe that images can give a lot of personality and style to a design, we decided to gather a list of fresh examples of sites taking advantage of beautiful images. From big thumbnails to huge background photography, you will find a lot of great examples here. Enjoy!

Piction

21 Great Examples of Big Images in Web Design

Yoke

21 Great Examples of Big Images in Web Design

Hello Media

21 Great Examples of Big Images in Web Design

Fior di Latte Gelato

21 Great Examples of Big Images in Web Design

Ghost

21 Great Examples of Big Images in Web Design

Evolve

21 Great Examples of Big Images in Web Design

Swedish Seasons: Winter

21 Great Examples of Big Images in Web Design

Wright Feldhusen Architects

21 Great Examples of Big Images in Web Design

Fhoke

21 Great Examples of Big Images in Web Design

Noe Araujo

21 Great Examples of Big Images in Web Design Leer más “Examples of Big Images in Web Design | webdesignledger.com”

10 Best Kept Secrets To Become More Creative By Boosting Your Brainpower


1stwebdesigner.com

Hey James, this week I am working on the most exciting project ever – I am designing a new website for one of the most popular radio stations.

That was the last time I heard anything from my friend.

Now he is spending a big chunk of his time going through a lot of legal actions and a local lawyer has become his best mate.

Well, all just because my friend has been sued by a huge web design and development agency.

10 Best Kept Secrets To Become More Creative By Boosting Your Brainpower

 Read more

21 Beautiful Contact Pages | webdesignledger.com


 

Posted by  | webdesignledger.com

Last week we showcased a list with 23 Creative and Inspiring About Pages, and today, to keep the focus on important elements of web design, we will show examples of contact pages. It is very important to have a clear way to let people get in touch with you, so designing a nice contact page is a way to show your audience that you care about communicating with them. From services to cafes and restaurants to design studios, we will show different approaches to the old contact page. The designs go from clean and minimal, to illustrated and colorful, so browse around these examples and let us know which one is your favorite.

Supereight Studio

21Inspiring Contact Pages

Spokes

21Inspiring Contact Pages

Touch

21Inspiring Contact Pages

Mostly Serious

21Inspiring Contact Pages

Envy Labs

21Inspiring Contact Pages

Colorkite

21Inspiring Contact Pages Leer más “21 Beautiful Contact Pages | webdesignledger.com”

40+ Impressive Website Footers for Your Inspiration

Designing a creative and appealing footer is crucial if you want to make each element of your web design as successful and efficient as possible. Although the footer of a web design appears at the end of the page yet it cannot be neglected. With an effective footer design, you can create a long-lasting impression on your visitors. Through a well designed footer, you can certainly grab the visitors’ attention.

We have previously posted many collections about Website Footers Designs as well but at the moment, we are presenting the most innovative and amazing examples of websites showing impressive footers. These footer designs prove that you can effectively utilize a website footer to provide that extra bit of improvement in the user’s experience. We hope you will like this collection. Do let us know your opinion about this compilation.


Designing a creative and appealing footer is crucial if you want to make each element of your web design as successful and efficient as possible. Although the footer of a web design appears at the end of the page yet it cannot be neglected. With an effective footer design, you can create a long-lasting impression on your visitors. Through a well designed footer, you can certainly grab the visitors’ attention.

We have previously posted many collections about Website Footers Designs as well but at the moment, we are presenting the most innovative and amazing examples of websites showing impressive footers. These footer designs prove that you can effectively utilize a website footer to provide that extra bit of improvement in the user’s experience. We hope you will like this collection. Do let us know your opinion about this compilation.

 

40+ Impressive Website Footers for Your Inspiration

1. Rubbik

This is one of the best footer designs you would ever see as it contains the required information as well as it provides a comprehensive list of links that help you keep your visitors on your site.

Rubbik

2. 43 folders

This footer design takes the creativity to the next level by simply combining different fundamental aspects of Web design:

43 folders

3. BimbiSicuramente

A simple and uncluttered footer design that showcases a beautiful and visually appealing graphics.

BimbiSicuramente

4. Yuru Inspires

This creatively designed artistic footer design not only fulfills the visual requirements of a web design but also makes navigating the website easier.

Yuru Inspires

5. Mecannical

This one is simply outstanding, an original and creative footer design that will surely impress your target audience.

Mecannical

6. Split Da Diz

This footer design makes use of color scheme quite smartly and the subtle uses of white inserted into the black definitely look great.

Split Da Diz

7. Green Woods Country Club in Winsted

This is another amazing example of impressive footer design that demonstrates how you can incorporate loads of information in an effective manner.

Green Woods Country Club in Winsted

Leer más “40+ Impressive Website Footers for Your Inspiration”

¿Cuál es el mejor hosting para mi empresa? – infografía

A la hora de elegir el mejor servicio de hosting para una página web hay que tener en cuenta diversas cuestiones, como la finalidad que tendrá la página web o si se recibirán picos de tráfico inesperados. Esta infografía ayuda a elegir el servicio más apropiado para cada página web.

Así, por ejemplo, los sitios dedicados al comercio electrónico no utilizarán el mismo hosting que aquellos cuya finalidad sea la imagen de marca o las redes sociales. Además, también influyen detalles como la seguridad, si se aceptarán pagos, la reputación del negocio…


TICbeat

http://cloud.ticbeat.com
Cloud computing hosting infografía

A la hora de elegir el mejor servicio de hosting para una página web hay que tener en cuenta diversas cuestiones, como la finalidad que tendrá la página web o si se recibirán picos de tráfico inesperados. Esta infografía ayuda a elegir el servicio más apropiado para cada página web.

Así, por ejemplo, los sitios dedicados al comercio electrónico no utilizarán el mismo hosting que aquellos cuya finalidad sea la imagen de marca o las redes sociales. Además, también influyen detalles como la seguridad, si se aceptarán pagos, la reputación del negocio…

(Haz clic en la imagen para ampliar)

Cloud computing hosting infografía

Infografía: Rackspace.

30 Beautiful Multi-Colored Websites


By Brant Wilson | http://designm.ag

image-festival

brosmind

mailbakery

bellstrike
Leer más “30 Beautiful Multi-Colored Websites”

Design is About Solving Problems

Web design is, and always will be, about problem-solving, and galleries generally can’t teach you how to be good at that.

You won’t find inspiration in design galleries: just a solution to someone else’s problem.

I’m keen to reiterate this, especially to young designers in the industry who look at the huge number of inspirational galleries and treat them as definitive answers on how to create user interfaces and experiences, rather than just as examples of good visual flourishes in other people’s products.
Other Designs Can’t Solve Your Problems

When a project brief is submitted, there’s an inherent danger in the designer asking the client what other websites they like. Getting an idea of the sort of thing the client likes and would want to see in their own project is usually considered harmless.

But I’ve stopped asking this, simply because it plants a seed in their mind of the sort of visual features they like on someone else’s website. And once you start down that path, you’re in trouble. Clients often focus on what their competitors are doing, without considering the possibility that the features they see might not even be effective. They’re not considering their own users or the strengths of their own product. Rather, they’re chasing their competitors. It’s amazing how many times you’ll see this happen in our industry. Not making the same mistake in your work is vital.

When you look at an inspiring gallery or attractive website, remember that what you’re seeing is merely the result,
not the process.

You usually have not been party to the process that got to that result, which could include a range of things such as user testing, multiple iterations and prototypes, A/B testing, various stages of client input and so on.

Often, even the simple things you see on a website or in a design gallery are the result not only of a process but also of the experience of the designer behind the result.
So, Where Else Can You Look To For Inspiration?

Whenever anyone asks how to get inspired, I always point to people themselves. Watch people as they interact with the things around them and solve problems. You’ll learn an immense amount.

National Geographic Magazine

If you can, study people, and look at their stories. One source of real inspiration for me is National Geographic. I’ve had a subscription for years, and seeing how people all around the world solve problems in their lives, on both big and small levels, never fails to inspire me.


Web design is, and always will be, about problem-solving, and galleries generally can’t teach you how to be good at that.

You won’t find inspiration in design galleries: just a solution to someone else’s problem.

I’m keen to reiterate this, especially to young designers in the industry who look at the huge number of inspirational galleries and treat them as definitive answers on how to create user interfaces and experiences, rather than just as examples of good visual flourishes in other people’s products.

Other Designs Can’t Solve Your Problems

When a project brief is submitted, there’s an inherent danger in the designer asking the client what other websites they like. Getting an idea of the sort of thing the client likes and would want to see in their own project is usually considered harmless.

But I’ve stopped asking this, simply because it plants a seed in their mind of the sort of visual features they like on someone else’s website. And once you start down that path, you’re in trouble. Clients often focus on what their competitors are doing, without considering the possibility that the features they see might not even be effective. They’re not considering their own users or the strengths of their own product. Rather, they’re chasing their competitors. It’s amazing how many times you’ll see this happen in our industry. Not making the same mistake in your work is vital.

When you look at an inspiring gallery or attractive website, remember that what you’re seeing is merely the result,
not the process.

You usually have not been party to the process that got to that result, which could include a range of things such as user testing, multiple iterations and prototypes, A/B testing, various stages of client input and so on.

Often, even the simple things you see on a website or in a design gallery are the result not only of a process but also of the experience of the designer behind the result.

So, Where Else Can You Look To For Inspiration?

Whenever anyone asks how to get inspired, I always point to people themselves. Watch people as they interact with the things around them and solve problems. You’ll learn an immense amount.

National Geographic Magazine

If you can, study people, and look at their stories. One source of real inspiration for me is National Geographic. I’ve had a subscription for years, and seeing how people all around the world solve problems in their lives, on both big and small levels, never fails to inspire me. Leer más “Design is About Solving Problems”

Is Good the Enemy of Great in Web Design?

The popular phrase “good is the enemy of great” echoes a cautionary advice for the inspired and hopeful. The phrase means settling for acceptable or “good enough” results will prevent you from achieving greatness.

This advice, by logic, does stand to be true–allowing our second best effort so that we can just get the job done by the end of the day will always leave us short of our true potential as web designers.

Instead, it would be ideal for us to give 100% every time we fire up Photoshop or lay down a new line of code. Being great–under the premise that good enough prevents us from being great–means never failing, never being wrong, never producing work that sucks or is mediocre, and always being afraid and cautious of what we do.

However, is striving for greatness on every pixel we touch always the best approach to becoming successful in this business? Is good always the enemy of great?


by Jason Gross
http://sixrevisions.com/web_design/is-good-the-enemy-of-great-in-web-design/

Is Good the Enemy of Great in Web Design?

The popular phrase “good is the enemy of great” echoes a cautionary advice for the inspired and hopeful. The phrase means settling for acceptable or “good enough” results will prevent you from achieving greatness.

This advice, by logic, does stand to be true–allowing our second best effort so that we can just get the job done by the end of the day will always leave us short of our true potential as web designers.

Instead, it would be ideal for us to give 100% every time we fire up Photoshop or lay down a new line of code. Being great–under the premise that good enough prevents us from being great–means never failing, never being wrong, never producing work that sucks or is mediocre, and always being afraid and cautious of what we do.

However, is striving for greatness on every pixel we touch always the best approach to becoming successful in this business? Is good always the enemy of great? Leer más “Is Good the Enemy of Great in Web Design?”

40 Fresh Examples of Minimal Web Design

There is nothing more inspiring than a clean and minimal website. A design with few elements representing something. The saying “less is more”, even though somewhat cliche, couldn’t be more true. We already published here a A Showcase of Clean White Web Designs and a list with 60 Minimal and Super Clean Web Designs to Inspire You. Since minimal sites are always around and they are actually pretty trendy right now, we decided to gather a new list. Enjoy.


Gisele Muller | http://webdesignledger.com/inspiration/40-fresh-examples-of-minimal-web-design

There is nothing more inspiring than a clean and minimal website. A design with few elements representing something. The saying “less is more”, even though somewhat cliche, couldn’t be more true. We already published here a A Showcase of Clean White Web Designs and a list with 60 Minimal and Super Clean Web Designs to Inspire You. Since minimal sites are always around and they are actually pretty trendy right now, we decided to gather a new list. Enjoy.

Works of WeLoveNoise

minimal01

Isotope 221

minimal02

Stuart Hobday

minimal03

hauser lacour

minimal04 Leer más “40 Fresh Examples of Minimal Web Design”

50 Fresh and Inspiring Dark Web Designs

The list was so inspiring and commented on that we decided to do a new one with another 50 inspiring dark web designs. So here they are, 50 new examples of how some sites are using dark colors as main elements of their design. Enjoy.


Gisele Mullerhttp://webdesignledger.com

The list was so inspiring and commented on that we decided to do a new one with another 50 inspiring dark web designs. So here they are, 50 new examples of how some sites are using dark colors as main elements of their design. Enjoy.

No More Dedicated

darksites06

chilli

darksites01

Digital Labs

darksites02 Leer más “50 Fresh and Inspiring Dark Web Designs”

Line25 Sites of the Week for September 3rd 2010


View the article

Line25 Sites of the Week is a weekly roundup of the most outstanding website designs that I stumble across during my every day browsing. In this week’s collection, we have designs from Awesome JS, Draftboard, Doodle Pad, Mooze Design and Theme Trust.

Awesome JS

View the website Leer más “Line25 Sites of the Week for September 3rd 2010”

Head Up in the Clouds: Web Design that Uses Sky Elements

It is always amazing to designer incorporating different element of nature in their designs. This time the inspiration is cloud, sky and blue palette colors. In this post we are featuring some really beautiful website that used sky, cloud images and illustrations in their design.
Some of this website used stock images and some of them used vectors or combination of both. Nevertheless, the outcome is very professional and fun to see.


By Kawsar Ali

It is always amazing to designer incorporating different element of nature in their designs. This time the inspiration is cloud, sky and blue palette colors. In this post we are featuring some really beautiful website that used sky, cloud images and illustrations in their design.Some of this website used stock images and some of them used vectors or combination of both. Nevertheless, the outcome is very professional and fun to see.

Yodaa

Ready Made Design

The Pixel

Leer más “Head Up in the Clouds: Web Design that Uses Sky Elements”

Weekly Web Design and Development Inspiration

This is our selection of our favorite web designs from the past week or so, some sites we discovered, but the most of them have been recommended by our readers.
Thanks for all your recommendations, and we hope you like this selection of sites as much as we do, feel free to comment and let us know what you think.



This is our selection of our favorite web designs from the past week or so, some sites we discovered, but the most of them have been recommended by our readers.

Thanks for all your recommendations, and we hope you like this selection of sites as much as we do, feel free to comment and let us know what you think.

Paul Bennett

Paul Bennett

Leer más “Weekly Web Design and Development Inspiration”