The Importance Of Color In Web Design – 30 Brilliant Examples Of Colorful Schemes


As a designer, when you create a website your primary concern is how to capture the viewer’s attention without compromising the usability.

The only way to do it is by pushing up your creativity level and in order to create something truly impressive.

Colors acts differently and there is a strong concept of chromatic psychology in web design. Red, green, purple, orange…all of them stimulate the viewer’s feelings and emotion, so when you choose your color scheme you need to make a little research. A colorful website is a great choice when it comes to deliver a positive message or spread the word about an upcoming event.

These types of colors are good to raise the awareness and to capture the attention, so use them wisely because the downside can go as far as mistrust, especially when these colors are trying to promote an apparently sober idea, such as a law firm or a government campaign. In this article you can see a collection of 30 gorgeous websites which are using bright colors.

Behind The Brutes

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Every Last Drop

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3 Things to Consider When Designing Your Business Signs | workawesome.com


 

Work Awesome

Designing your business signs

Everywhere you go, you see signs: billboards, road signs, aisle markers, window signs, and service and business signs.  They’re how we find our way through commercial and public places. Whether we’re just looking for a specific exhibit in a museum or for the cereal aisle in a grocery store, signs showcase where things are and they draw foot traffic.

That said, signs have to be clear and effective at conveying their message otherwise they stand the chance of being ignored or passed by in the search for the most easily accessible information.

There are many tips and tricks for designing your business signs and effective signage but if you simply follow basic design principles most of the problems disappear at the beginning.

So here are three things to consider when designing your sign before it’s sent off to print!

1. Too Many Good Things

At some point, every piece of media has to go through a cutting room.  Even something that had only a few ideas to begin with can blow up into a piece beyond its own scope.  The bright red text, green mascot, customer image, and product background may seem like a great way to show everything you offer at once but it’s too much too quickly. Remove some of it!

Pick your points and run with them.  Are you emphasizing a specific product? Then use the customer action shot with the product.  Use it only as a label and let the image speak for itself.  Is the sign a general piece for your brand or company? Then use the mascot and the letterhead or a logo.  Don’t bog things down with images of your products when a quick image, your name, and a tagline can carry the message quickly and cleanly!

Use basic color theory.  There’s limited real estate on your sign so stick with two or three colors that mesh well.  There are plenty of online resources that give advice on color theory and how to apply it.  If you want, look up a color wheel to check for complimentary colors.  You can also take your main color for the sign and look for specific color themes that match it to help your sign pop out among the crowd. Continuar leyendo «3 Things to Consider When Designing Your Business Signs | workawesome.com»

Anatomy of Colors in Web Design: Yellow and the Sunshine Feel


Today’s article will explore the use of the color yellow in Web design.

Anatomy of Colors in Web Design: Yellow and the Sunshine Feel

Vía Onextrapixel.com
Color is everywhere! Although it wasn’t too long ago that we lived in the era of black and white television and film, color has always and will continue to play an important role in our lives. The color yellow is most commonly associated with our sun. It’s bright, striking and sometimes overpowering rays is a symbol of our earth’s humble beginning. With this article, we take a look at the impact the color yellow has made in our lives.

Some painters transform the sun into a yellow spot; others transform a yellow spot into the sun. – Pablo Picasso

Definition of Yellow

Yellow is the color evoked by light that stimulates both the L and M (long and medium wavelength) cone cells of the retina about equally, with no significant stimulation of the S (short-wavelength) cone cells. Light with a wavelength of 570–580 nm is yellow, as is light with a suitable mixture of somewhat longer and shorter wavelengths. Yellow’s traditional RYB complementary color is purple, violet, or indigo, while its colorimetrically defined complementary color in both RGB and CMYK color spaces is blue.

Different Yellow
Image courtesy from Wikimedia Commons

Why Choose Yellow?

Yellow is often represented as the color of sunshine, sunflowers, and all else related to the sun. It is a color associated with joy, happiness, intellect and boundless energy.

The color yellow gives one a warm and cosy effect. It also arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is also often associated with food. Pure yellow is very bright and often attracts one’s attention. This is probably one of the reasons why taxi cabs are often painted bright yellow. However, when over used, yellow can create a disturbing effect; in fact, those of you planning to paint your baby’s nursery room yellow because it’s a gender neutral color, think twice because babies cry more in yellow colored rooms.

Yellow Person

Ever notice that most warning signs are often a combination of yellow against a black background? The yellow and black combination produces the best contrast compared to any other color. Thus, this combination is often used in warning or danger signs. In heraldry, yellow is the color symbolising honor and loyalty. Ironically, yellow is also a color associated with cowardice.

Often chosen to promote children’s products and leisure or entertainment items, yellow evokes a pleasant and cheery disposition in people. Because of yellow’s talent for attracting one’s attention, it is often used to highlight the important elements in your design. Commonly perceived by men as a light hearted and childish color, yellow is not a recommended color to use when trying to sell prestigious or luxurious products – which rational man would buy a bright yellow business suit or a yellow Mercedes?
Seen as spontaneous and sometimes over the top, avoid using yellow if your underlying subtext is to portray stability and safety.

Yellow is at its best when used in its purest form and at its brightest. Add too much white and it because pale and sickly. Muddy it too much with black and it becomes dingy and dirty-looking. As such, tints and shades of yellow are often visually unappealing because it loses its best quality; its innocence and cheerfulness. No matter, remember to use a dark color as a contrast to yellow especially since pale yellow tends to bleed into a white background.

The Benefits of Yellow

The color yellow can affects us mentally and physically which includes stimulating our mental and nervous system, activates our memory, and encourages communication. Golden yellow carries the promise of a positive future, and spreads its cheer. Especially since yellow shines its optimism, enlightenment, and happiness upon us.

Yellow stands out from other colors, and with the support of other lively colors, it can spark one’s creativity while invigorating one’s spirit. In fact, people who suffer from mild cases of color blindness can usually see the color yellow more easily than other colors.

Although yellow symbolizes wisdom and wealth, and is full of creative and intellectual energy, it can also create feelings of frustration and anger as well. People are more likely to lose their temper if they are in rooms with yellow colored walls. The color yellow also increases one’s metabolism. Being one of the most visible colors, it is attention grabbing and often used on traffic signs or advertisements to attract people’s attention.

As with any color, there are both positive and negative effects, but put some yellow into your life if you want a little clarity in your decision-making process, ‘burnout’ relief, sharper memory and better concentration skills. When you’re in a panic, exhausted, or depressed, and you’re in need of a pick me up, yellow’s your color.

The Effects of Yellow

Too much or too little of anything can have an adverse effect. Yellow is most stressful on the eye because of the high amount of light that is reflected off its color. The use of yellow as a background on paper or computer monitors can lead to strain and stress on the eye and in extreme cases, even vision loss. Too much yellow can cause the inability to focus or complete one task at a time as it can be too distracting. And the lack of yellow can give one the feeling of being isolated, resulting in low self esteem, insecurity and even depression. Also, not having a sufficient amount of yellow can result in a person becoming rigid, cunning, possessive and even overly defensive.

Different Types of Yellow in Web Design

Although yellow works well on its own (it is after all a primary color), it also works very well as a companion to other colors. Use bright yellow to create excitement if red or orange is too strong or too dark for you. Yellow is the right kind of perky!

Amber

Amber is a fossilized tree resin that has been appreciated for its color and natural beauty for centuries. Amber is also the name of an orange-yellow color. In fact, was named after this fossilized tree resin because it shares similar shades it. Shades of amber can range from orange to reddish-orange and even light yellow. This is why amber often refers to a series of orange shades.

Danilo Freitas
Danilofreitas

Goldenrod Yellow

Goldenrod is a color that resembles the goldenrod plant, hence its name Goldenrod Yellow.

Dhanesh T.K
Dhaneshtk

Chartreuse Yellow

Chartreuse (the web color) is a color halfway between yellow and green that was named because of its resemblance to the green color of a French liqueur called Green Chartreuse. The traditional color Chartreuse is a yellow color mixed with a small amount of green and named because of its resemblance to the yellow color of a French liqueur called Yellow Chartreuse. The web color chartreuse is precisely halfway between green and yellow; 50% green and 50% yellow. It is one of the tertiary colors of the HSV color wheel. Continuar leyendo «Anatomy of Colors in Web Design: Yellow and the Sunshine Feel»

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