12 consejos clave para integrar con éxito redes sociales en una empresa


Senior Manager

Por  | seniorm.com
Nota: La redacción de este artículo cuenta con la colaboración y opiniones deMaría Redondo (@mariaredondo), así como con toda la experiencia profesional que posee en el sector de consultoría en Social Media y Marketing Digital empresarial, por lo que se trata de un post en el que hemos aportado conocimiento de forma conjunta.

La parte más difícil de integrar redes sociales dentro de una organización, es la que corresponde a la misma empresa; ya que nunca había estado acostumbrada a socializar de forma tan directa con clientes y proveedores, y mucho menos con sus empleados.

Por todo lo anterior y sabiendo la situación actual de muchas empresas en relación a las redes sociales, presentamos una serie de consejos clave que han permitido a otras organizaciones (PYME incluidas) incorporar Social Media en sus modelos de negocio de forma exitosa, y les han ayudado a adaptarse desde el principio, a los nuevos escenarios de integración de redes sociales dentro de sus estructuras organizativas.

12 consejos que toda empresa que se considere 2.0 debería seguir:

1.- Dejar de lado el anonimato:

La empresa no puede ni debe seguir actuando en nombre corporativo cuando se trata de una red social, la razón es muy sencilla; en las redes sociales hay conversaciones, y detrás de cada conversación, hay personas. El corporativismo y el anonimato que siempre conlleva no tiene buenos resultados en la Red, debido a que las personas no quieren conversar con “cosas” sino con otras personas, y sobre todo, quieren “ver la cara” de sus interlocutores. Es por eso que los perfiles empresariales que mejor funcionan, son los que están de alguna forma “humanizados”.

2.- Hablar “de tú”:

Hay una frase que escuchamos por primera vez de @JoseErre, y que está tomando cada vez más fuerza en la Red, ya que explica un poco cómo está cambiando la comunicación dentro de Internet: “Hablar ‘de usted’ en redes sociales casi se ha convertido en un error ortográfico”. La comunicación en redes sociales se ha convertido en algo muy coloquial, en algo “cercano” y nada formal, pero sin perder el respeto lógico que existe entre las personas que establecen conversación. Seguir esta norma significa poder “llegar” a las audiencias que nos interesan.

3.- Ser transparentes:

En términos empresariales, “transparente” quiere decir abrirse desde y hacia la información; es decir, no intentar esconder lo que seguramente se va a terminar sabiendo, no enmascarar los problemas internos de la empresa y sobre todo, utilizar las mismas redes sociales que los empleados utilizan para mostrar dicha transparencia. No existe un término medio para la transparencia en una organización, o se es transparente o no se es.

4.- Aportar valor Continuar leyendo «12 consejos clave para integrar con éxito redes sociales en una empresa»

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Communities are Bullsh*t

Some brands are inherently more “Social” than others. There are varying amounts of success one can have with building a community, and I understand a lot of you have had some wins you would consider big. This article is not meant to discredit your efforts, but more importantly to show many of you that your focus shouldn’t always be on community building. There is a tremendous amount of time that goes into organically building a community. Are you seeing the return? Imagine if your primary focus of all that time were to dominate the first page of Google for an organic search of your brands name. Have you even searched your brands name? What types of reviews show up? Do they dominate the entire page when searching for them by name? Start there, and then plan accordingly. You may find that your time is better spent elsewhere.


Posted by: Andy Gonzalez 


Communities are Bullsh*t

Communities are bullsh*t. That’s right, I said it. Go ahead … think about that Twitter page you manage. Consider the amount of time it took you to build your first 100 followers, let alone your first 1,000. You are feeling pretty high about your ability to grow a “community”, aren’t you? I hate to burst your bubble, but for all your efforts (I know the hard work firsthand) how much is that “community” affecting your brand’s bottom line? Chances are, not a whole lot.

For most Social Media professionals, the dreaded words “Return On Investment” are difficult to explain. Time-and-time again, I’ve read blogs and watched videos of people talking above the clouds with fluffy words like “brand awareness,” “community,” “curate” and “conversation.”

A popular response to people requesting the ROI of a community management campaign is, “it’s difficult to show the ROI of a conversation.” I completely agree with that statement, because there is none.

Recently, Mashable posted an article that stated 51% of consumers are more likely to buy from a brand that they follow / like. Well duh! Was that really news to any of you? If you like or follow Subway, it is likely because you first tried a Subway sandwich – not the other way around. Continuar leyendo «Communities are Bullsh*t»

What is the worst mistake you see other designers make all the time?

It is always a powerfully intoxicating moment when our design work impresses our peers and garners their attention and praise. We all like to feel as though we are innovators, and so some of us set out to push the envelope to new places. Forgetting all the while that we have no proverbial trail of breadcrumbs to lead any lay person along so they can find their way as well. UI and UX should never be sacrificed for style or presentation.

Yes, we want to strive for originality, but we still need to find ways for our design to remain accessible to all those journeying through the design world. It is not just for the experienced and the worldly wizened that we are creating our design for, it is for everyone. Something that we should never allow ourselves to lose sight of.

* Designing for other designers instead of designing for lay users
* I see many designers focus on making websites look great, without focusing the UX on their primary conversion goal.
* not planning an interface to follow the user’s “train of thought”.
* Forgetting to consider the users.

Not Making Choices

There is a rule of thumb that a lot of writers take on as truth when seeking out a lasting story that will resonate among the masses, and to some extent, designers have this same rule of thumb even if they do not know it. That rule, is that in order for your work to remain effective, we have to make creative choices. These are not necessarily going to be easy to do, in fact, some choices that you face making during the creative process are going to be down right onerous.

But regardless of how difficult they may seem as we approach this crossroads of imagination, these decisions have to be made in order to keep your design as fresh and communicative as it can be. Our imagination is what is supposed to separate us, and make us stand out from the rest of the designers in our field, but only if we employ it.

Now we know that some design choices ultimately end up out of our hands when we are working with a client, no matter how vehemently we object, we may have to make some compromises for the sake of the project. And we sacrifice innovation for mass appeal to reach a more general audience.


By Robert Bowen | http://bit.ly/bjdjAQ

We recently published a post was aimed at learning from the mistakes of others, and we turned to our friends and followers online and asked them to come clean about the biggest mistake they had made so far in their careers. You might have seen it, What is the Worst Design or Programming Mistake You’ve Ever Made?, was received quite well, and not only did we get some great responses initially from which to build the post, but we have got some more revealing replies from our readers. Now we are at it once again, trying to help out the community, one bad experience at a time, with a little more help from our friends, of course.

Just as before, it can be beneficial to learn from mistakes made by someone else who is kind enough to share their experiences with us, only their experience in this case, is more from a critiquing eye, than from their own path. This time out, we asked our social media masses to look outward for the post, rather than looking within, to find a mistake that they see others in the design world making time and again.

This way, we can help each other correct these errors, and without the critique being focused on any one individual. Rather a general observation that only we can know if it applies to us or not. If we are guilty of committing the design sin, now we know to look for it and fix it. Continuar leyendo «What is the worst mistake you see other designers make all the time?»

7 Ways to Increase User Participation

By Ben Barden

Youth football – increase participationRunning a site doesn’t only require Web development skills. Any site where the users can add content and communicate with each other requires a great deal of care and attention if it’s going to be a success.

Increasing user participation on your site is achievable if you aim for the old adage KISS, or keep it simple, stupid. Beyond that, there are a few things you can do to get more people to interact with your site. Here are seven tips to set you on that path.
1. Enable Social Logins

I’d suggest losing registration altogether if you can. But if your site requires registration, best to make it as simple as possible. A quick click here, a quick click there, and hey presto – one registered user without the barrier of a signup form.

Check out our guide to JanRain Engage and you’ll be setting up social logins in no time.


By Ben Barden<!– –>

Youth football - increase participationRunning a site doesn’t only require Web development skills. Any site where the users can add content and communicate with each other requires a great deal of care and attention if it’s going to be a success.

Increasing user participation on your site is achievable if you aim for the old adage KISS, or keep it simple, stupid. Beyond that, there are a few things you can do to get more people to interact with your site. Here are seven tips to set you on that path.

1. Enable Social Logins

I’d suggest losing registration altogether if you can. But if your site requires registration, best to make it as simple as possible. A quick click here, a quick click there, and hey presto – one registered user without the barrier of a signup form.

Check out our guide to JanRain Engage and you’ll be setting up social logins in no time. Continuar leyendo «7 Ways to Increase User Participation»

The Web Design Community Offers Advice To Beginners

* By Robert Bowen

At one time or another, we are all newbies. That’s right: you can deny it all you want, but not one of us got into this game with a full deck stacked in our favor. We entered as newbies, born fresh after the start screen loaded. However, unlike in a game, we are not immediately launched into a tutorial level to learn the ropes in this new world — what to avoid, how to progress, etc. And if we feel overwhelmed by our newbie status, we may not be able to find our way to the tutorials and guides that the community has put together to help us sort all of this out. So, feeling very alone in all this is easy.

Train in The Web Design Community Offers Advice To Beginners
Jumping in a new passion can be difficult and time-consuming at first. The support of the community can be extremely helpful in overcoming the learning curve and helping to find the right route for your career and your professional skills. Image credit.

But this is the great thing about being part of the online development community — that you are never truly alone. Your experience may be unique in its details, but it’s not generally, which is great because the community is very open to sharing its experiences and offering guidance to help newbies navigate the twists and turns we are sure to face as we continue down the developer’s path. In most cases, all you have to do to get some helpful advice is to venture into the social media neighborhoods and ask the community at large. At times, the answers just pour in.

That is what we found when we went out on Twitter and on Facebook recently to poll our followers and fans. We asked “What is the single best tip from your experience that you would give to newbie developers?” This article is the result of all of the amazing responses we have received. Before we go any further, we would like to thank those who took the time to answer our query and who offered so much great advice to all the newbies out there in the development arena. As usual, the advice also serves as a nice refresher to all those seasoned veterans who have been in the game for a while.


At one time or another, we are all newbies. That’s right: you can deny it all you want, but not one of us got into this game with a full deck stacked in our favor. We entered as newbies, born fresh after the start screen loaded. However, unlike in a game, we are not immediately launched into a tutorial level to learn the ropes in this new world — what to avoid, how to progress, etc. And if we feel overwhelmed by our newbie status, we may not be able to find our way to the tutorials and guides that the community has put together to help us sort all of this out. So, feeling very alone in all this is easy.

Train in The Web Design Community Offers Advice To Beginners
Jumping in a new passion can be difficult and time-consuming at first. The support of the community can be extremely helpful in overcoming the learning curve and helping to find the right route for your career and your professional skills. Image credit.

But this is the great thing about being part of the online development community — that you are never truly alone. Your experience may be unique in its details, but it’s not generally, which is great because the community is very open to sharing its experiences and offering guidance to help newbies navigate the twists and turns we are sure to face as we continue down the developer’s path. In most cases, all you have to do to get some helpful advice is to venture into the social media neighborhoods and ask the community at large. At times, the answers just pour in.

That is what we found when we went out on Twitter and on Facebook recently to poll our followers and fans. We asked “What is the single best tip from your experience that you would give to newbie developers?” This article is the result of all of the amazing responses we have received. Before we go any further, we would like to thank those who took the time to answer our query and who offered so much great advice to all the newbies out there in the development arena. As usual, the advice also serves as a nice refresher to all those seasoned veterans who have been in the game for a while. Continuar leyendo «The Web Design Community Offers Advice To Beginners»

Building The Community: WordPress 3.org Community

With the recent release of WordPress 3.0 we’re entering a very exciting time.

For the first time in the history of the platform, nobody is working on the next version.

All development outside of essential bug fixing has been stopped… and 3.1 won’t even start development until the beginning of September.

The reason? Well, the core contributors aren’t taking a vacation to Hawaii, in fact they’re doing something much less relaxing: working on the WordPress community.

Introducing WordPress 3.0rg

1

Right now, all of the WordPress core contributors are working on building up and improving the WordPress community features. Removing an entire release cycle from 2010, the WordPress 3.org project sits cleverly between 3.0 and 3.1. So what does that mean for you?

Well, first and foremost, WordPress.org has just received a small face-lift. The main WordPress site hasn’t been redesigned for years so this facelift will be a welcome change and the base for almost everything else that will be going on. The new site sports a lighter interface to match the new lighter interface for WordPress 3.0 and again this should carry through to other changes and progressions in style throughout the community.

So what are all the other things which are going to be happening? Well, that’s what we’re going to get into now. Before we start though, an important disclaimer: The world of OpenSource development is in a constant state of flux and as a result these things are subject to change without notice. Some things may be added, some things may be removed, but here’s a general idea of where things are going:


thumbWith the recent release of WordPress 3.0 we’re entering a very exciting time.

For the first time in the history of the platform, nobody is working on the next version.

All development outside of essential bug fixing has been stopped… and 3.1 won’t even start development until the beginning of September.

The reason? Well, the core contributors aren’t taking a vacation to Hawaii, in fact they’re doing something much less relaxing: working on the WordPress community.

Introducing WordPress 3.0rg

1

Right now, all of the WordPress core contributors are working on building up and improving the WordPress community features. Removing an entire release cycle from 2010, the WordPress 3.org project sits cleverly between 3.0 and 3.1. So what does that mean for you?

Well, first and foremost, WordPress.org has just received a small face-lift. The main WordPress site hasn’t been redesigned for years so this facelift will be a welcome change and the base for almost everything else that will be going on. The new site sports a lighter interface to match the new lighter interface for WordPress 3.0 and again this should carry through to other changes and progressions in style throughout the community.

So what are all the other things which are going to be happening? Well, that’s what we’re going to get into now. Before we start though, an important disclaimer: The world of OpenSource development is in a constant state of flux and as a result these things are subject to change without notice. Some things may be added, some things may be removed, but here’s a general idea of where things are going: Continuar leyendo «Building The Community: WordPress 3.org Community»

Where Do You Keep Your Community?

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.

As a blogger, I’ve always kept in mind the basic rule that you want to attract an audience and retain it. The traditional dynamic is to retain existing readers while attracting new ones, growing your base of loyal followers over time while continually adding to it. There’s nothing complicated in this thinking. Well, even the new media world is changing, and I’m seeing a shift in what has always been a reliable rule of thumb.

In the past, when I’ve watched blog analytics, I’ve always looked for steady growth in direct traffic – i.e., readers who come to the site through a newsletter referral, use a bookmark or enter the URL directly into a browser. These are the people who are most committed and have turned reading the blog into part of a routine. Increases in referred and search engine alongside it signal the attraction of new readers.

Lately, however, I’ve been seeing a change in this trend.


Posted by Tom Johansmeyer

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.

As a blogger, I’ve always kept in mind the basic rule that you want to attract an audience and retain it. The traditional dynamic is to retain existing readers while attracting new ones, growing your base of loyal followers over time while continually adding to it. There’s nothing complicated in this thinking. Well, even the new media world is changing, and I’m seeing a shift in what has always been a reliable rule of thumb. Continuar leyendo «Where Do You Keep Your Community?»

Creating a Content-Driven Community

What about the professional services world (accounting, in particular). Couldn’t one of the Big Four or second-tier firms create a community aimed at helping controllers and CFOs get quality content that can help them make more informed decision? Don’t think that would have a halo effect for one of those firms?

Could they partner with an existing community? For example Intuit for small business. Or with a software company that provides enterprise services, like SAP? Starting from scratch many not make sense for them if their customers are already vested in an existing system.

Introducing them to further value via uncovering and curating might be enough in their case. Partnership may make sense. In my experience, firms in the service business (with some considerable IP investment, real or perceived) have a hard time sharing knowledge freely, even with customers.

They are also very focused on lead generation and any and all activities that could detract from that need a solid reason for time and resources investment that provide outcomes other than dollar signs.

Of course, the bigger reason may one day be one of the following:

* reputation issues
* a full blown crisis
* diminishing returns from lead gen activities
* a competitor is doing it

Opportunity can be found in cha


Types_of_online_social_systems
For many B2B companies — that is companies that sell products, services, or information to other businesses vs. consumers — building a sustainable community means providing access to content that is fine tuned to their needs. Which presupposes you know your customers.

You will also want to infuse the company values, associations, ideas, and perceptions you want to transmit customers as well as offers or rewards in your content.

First, figure out where you’re going

Purpose has a way of focusing activities and interactions, until they provide business impact. Declaring your objective, attaching goals to it, and making them measurable, will get you there. While people are definitely in the spot light of community, unless you know where you want to go with it, you will have a hard time going from building to engaged.

This step presupposes that you’ve identified who your customers and prospective customers are. Continuar leyendo «Creating a Content-Driven Community»

WeThink



I am excited to announce the launch of a new project that we are calling WeThink.

What is it? WeThink is a conversation about innovation and the future — an effort to explore new ideas and promote solutions to the challenges that our society is facing.

What’s the big deal? If you follow our work here at all, you’ll know that We Media is a movement – a concept – that helps explain how we know what we know, who we trust, and how we learn. It’s about power of the community. We Media is part of the infinite quest to harness the power of media, communication and human ingenuity for common good. And, well, We Media changes everything.  We Media changes the way we innovate.  We Media changes how we create, sustain, and grow successful ventures. We Media enhances the structures, models and economies that support human communication, interaction and achievement.  And through that, We Media challenges us to review our existing ways of operating, break apart our established structures, and re-build our approach to the future.  These changes impact all of us, and they are forcing each of us to find new ways of thinking about… well, everything. Continuar leyendo «WeThink»

5 Tips To Utilize StumbleUpon Effectively


StumbleUpon Toolbar
Image via Wikipedia

Image via Wikipedia

When I first was introduced to StumbleUpon by a mutual friend, I knew immediately that this is a fantastic way to discover new websites related to my interest. Just in case you were wondering what that is, here’s a snippet from their about page:

StumbleUpon helps you discover and share great websites…We deliver high-quality pages matched to your personal preferences.

It’s a well-known fact amongst the blogging community that once your article gets ‘liked’ by many, there’s going to be a humongous wave of traffic directed to your site. How long they stay for would be another issue.

So how do you increase the likelihood of getting your articles stumbled by the masses? Here are 5 tips for you to make the most out of StumbleUpon. Continuar leyendo «5 Tips To Utilize StumbleUpon Effectively»

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