Building a Crowd: Make Sure Your Book Has Readers Before You Publish


99U

by Sean Blanda
Ilustration: Oscar Ramos Orozco
It’s happened to most writers: we toil on a project for weeks, obsessing over every word. Then, when it comes time to release our work to the wild, we brace ourselves for everyone to sit up and take notice but instead … nothing happens. Why do some writing projects take off, while others never get off the ground?Occasionally, it’s luck. But mostly it’s because the savviest writers have already ensured there is a built-in group waiting in anticipation on the other side.Call it the “anti-marketing” plan: by building genuine connections with readers we can dramatically improve the chances of success and make the creative process more fun. As a bonus, when done correctly, community building efforts are cumulative – work hard to win over a supporter and you likely have a fan for years.Below we outline the steps to building an audience with the help and advice of a handful of industry experts.

1. You exist in a marketplace. Prepare to humble yourself.

We’re often deceived by the Hollywood narrative of being suddenly “discovered” and subsequently rocketing to notoriety. Chances are, we won’t run in to a literary agent at Starbucks who wants to hand us a three-book contract and arm us with a team of publicists.

Call it the ‘anti-marketing’ plan: by building genuine connections with readers we can dramatically improve the chances of success
As a result, many writers play the “publishing lottery,” blindly hoping that readers will magically gravitate to their work and, when they do, they’ll be so enamored with the book that they will feel immediately compelled to tell the world. Though some people get lucky, building an audience of readers typically takes months of research and trial-and-error.”Most people don’t do any research into their target audience, they are either too cocky or too scared,” says Dan Blank, founder of We Grow Media and advisor to authors and publishers about the best ways to get started building a community.Remember that you exist in a marketplace, and your job is to figure out where you fit iny testing who your audience is and what content resonates with them. With some up-front preparation work, you’ll save hours of heartache later.

But remember: “People can smell inauthentic community building a mile away,” says Pamela Slim, author of the blog and book Escape from Cubicle Nation. “Create something that means something to you and means something to your audience. If you’re in doubt about that, I’d suggest a different topic.”

2.Your goal will help put your work in context…  Leer más “Building a Crowd: Make Sure Your Book Has Readers Before You Publish”

Anuncios

Communities are Bullsh*t

Some brands are inherently more “Social” than others. There are varying amounts of success one can have with building a community, and I understand a lot of you have had some wins you would consider big. This article is not meant to discredit your efforts, but more importantly to show many of you that your focus shouldn’t always be on community building. There is a tremendous amount of time that goes into organically building a community. Are you seeing the return? Imagine if your primary focus of all that time were to dominate the first page of Google for an organic search of your brands name. Have you even searched your brands name? What types of reviews show up? Do they dominate the entire page when searching for them by name? Start there, and then plan accordingly. You may find that your time is better spent elsewhere.


Posted by: Andy Gonzalez 


Communities are Bullsh*t

Communities are bullsh*t. That’s right, I said it. Go ahead … think about that Twitter page you manage. Consider the amount of time it took you to build your first 100 followers, let alone your first 1,000. You are feeling pretty high about your ability to grow a “community”, aren’t you? I hate to burst your bubble, but for all your efforts (I know the hard work firsthand) how much is that “community” affecting your brand’s bottom line? Chances are, not a whole lot.

For most Social Media professionals, the dreaded words “Return On Investment” are difficult to explain. Time-and-time again, I’ve read blogs and watched videos of people talking above the clouds with fluffy words like “brand awareness,” “community,” “curate” and “conversation.”

A popular response to people requesting the ROI of a community management campaign is, “it’s difficult to show the ROI of a conversation.” I completely agree with that statement, because there is none.

Recently, Mashable posted an article that stated 51% of consumers are more likely to buy from a brand that they follow / like. Well duh! Was that really news to any of you? If you like or follow Subway, it is likely because you first tried a Subway sandwich – not the other way around. Leer más “Communities are Bullsh*t”

Essential tips for building an online community

Published by Liam McCabe
http://www.tuttoaster.com/essential-tips-for-building-a-online-community/

Websites today tend to strive for returning visitors and to build a pleasant community of users. People who are happy revisiting the website once a week, once or day or even more than once a day. It’s all well saying that good content and a nice design will attract people but will it entice them to return again and again. There are a number of posts that simply list suggestions such as: set up an RSS feed, network with people through social media and comment at blogs and forums. Now these are more marketing tips rather than community building tips. So how does one build a community?


Published by Liam McCabe
http://www.tuttoaster.com/essential-tips-for-building-a-online-community/

Websites today tend to strive for returning visitors and to build a pleasant community of users. People who are happy revisiting the website once a week, once or day or even more than once a day. It’s all well saying that good content and a nice design will attract people but will it entice them to return again and again. There are a number of posts that simply list suggestions such as: set up an RSS feed, network with people through social media and comment at blogs and forums. Now these are more marketing tips rather than community building tips. So how does one build a community? Leer más “Essential tips for building an online community”