Mobile Banking on the Rise – vía @B2Community


MOBILE & APPS By Abby Mitcham

Banking has gone mobile. With over half of all American adults, about 56%, sporting smart phones, banks and other financial management tools have quickly adapted their systems to be compatible, secure and easy to use on mobile devices. Many smart phone users have already made the change from traditional to mobile banking and according to Consultants at the Aite Group, the number of people banking on their phones will triple by the year 2016.

Mobile wallets are smart phones or tablets that record consumers payments and transactions. While some large banks are attempting to break into this industry, other companies like Pay-Pal, Google and Apple have already shown interest in the industry. These mobile wallets and spending apps, make it easy for consumers to keep track of spending, but have little impact on how they save.

Just as the shift from traditional to online banking, the shift from online to mobile will not come without a few bumps. Consumer demands and use patterns will inevitably steer the path of mobile banking. Some apps will float, others will sink, but efficiency and speed are certain to increase. Never before have consumers had the capability to store and manage so many financial resources in the palm of their hands.

Vía http://www.business2community.com

Motivational Clips For Entrepreneurs: “At The End Of Pain Is Success” | ***POST DESTACADO***

Welcome to our weekly series “Motivational Clips for Entrepreneurs.” Each week, we post a favorite video clip to inspire and motivate entrepreneurs. Why? Because we know how tough it is being an entrepreneur; and whether you’re launching a venture, trying to execute your business model or raising funds, you need a little juice to help you push the ball forward. I hope these videos are a little juice. Cheers, Scott


http://walkercorporatelaw.com

by Scott Edward Walker

“People often say that motivation doesn’t last.  Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar

Welcome to our weekly series “Motivational Clips for Entrepreneurs.”  Each week, we post a favorite video clip to inspire and motivate entrepreneurs.  Why?  Because we know how tough it is being an entrepreneur; and whether you’re launching a venture, trying to execute your business model or raising funds, you need a little juice to help you push the ball forward.  I hope these videos are a little juice.  Cheers, Scott

“If You Don’t Love It, You’re Going To Fail” (Via Steve Jobs)… Continuar leyendo «Motivational Clips For Entrepreneurs: “At The End Of Pain Is Success” | ***POST DESTACADO***»

Business Intelligence Tools for Marketing Your Services

Ever wonder how those savvy though somewhat annoying know-it-all’s can always quote the latest statistics or tell you exactly which color converts a sale and why your email newsletter template simply won’t do?

Well I won’t tell you to join the ranks of the snobby-but-accurate, but I will share with you some business intelligence tools to get the inside scoop on what works when marketing your services, not to mention a great method for reverse engineering the competition and showing your client how what you do will help them dominate their industry.
Websites for Spying on the Competition

Whether you’re researching what leaders in your (or your client’s) industry are doing to win market share or you’re interested in felling the guards at their gates to gain insider knowledge on their marketing strategy, these business intelligence solutions will help you spy on the competition and gain priceless knowledge on how to do them one better, or at least get a solid foothold in the game.
SpyFu

I love this site for digging into a website’s pay-per-click strategy. Imagine what it would be worth to your client (regardless of the services you’re offering) to know how much money his top competitor spends each day on paid search traffic, or the other top competitors in the space he may not have been aware of that spyfu ingeniously reveals. Find out what top PPC advertisers are bidding on – because those keywords are obviously making them money if they’ve been bidding on them for four months or longer (and top bidders are usually paying close attention and analyzing their campaigns – they don’t just let them run and hope it’s working).

What if you offer graphics design? How would this be useful to you? Well if I were you, I’d use this site to study my prospect’s competition, then see what their PPC landing pages look like, what types of graphics they use, where they’re placed, how they fit in to the overall strategy. If they’re good, you can get some great ideas to present to your prospect. If they’re bad you can now tell your prospect that their formidable opponent has a clear kink in their armor and like Achilles’ heel, you’ll help your prospect laser-focus their own graphics strategy to strike right at the heel and take over.


Ever wonder how those savvy though somewhat annoying know-it-all’s can always quote the latest statistics or tell you exactly which color converts a sale and why your email newsletter template simply won’t do?

Well I won’t tell you to join the ranks of the snobby-but-accurate, but I will share with you some business intelligence tools to get the inside scoop on what works when marketing your services, not to mention a great method for reverse engineering the competition and showing your client how what you do will help them dominate their industry.

Websites for Spying on the Competition

Whether you’re researching what leaders in your (or your client’s) industry are doing to win market share or you’re interested in felling the guards at their gates to gain insider knowledge on their marketing strategy, these business intelligence solutions will help you spy on the competition and gain priceless knowledge on how to do them one better, or at least get a solid foothold in the game.

SpyFu

I love this site for digging into a website’s pay-per-click strategy. Imagine what it would be worth to your client (regardless of the services you’re offering) to know how much money his top competitor spends each day on paid search traffic, or the other top competitors in the space he may not have been aware of that spyfu ingeniously reveals. Find out what top PPC advertisers are bidding on – because those keywords are obviously making them money if they’ve been bidding on them for four months or longer (and top bidders are usually paying close attention and analyzing their campaigns – they don’t just let them run and hope it’s working).

What if you offer graphics design? How would this be useful to you? Well if I were you, I’d use this site to study my prospect’s competition, then see what their PPC landing pages look like, what types of graphics they use, where they’re placed, how they fit in to the overall strategy. If they’re good, you can get some great ideas to present to your prospect. If they’re bad you can now tell your prospect that their formidable opponent has a clear kink in their armor and like Achilles’ heel, you’ll help your prospect laser-focus their own graphics strategy to strike right at the heel and take over. Continuar leyendo «Business Intelligence Tools for Marketing Your Services»

The Truth About Passion, Creativity, Inspiration, Discipline and Writing

Guess what? Sometimes what the writer mistook for passion was actually excitement about the novelty of writing and publishing something online. Once that novelty wears off, these writers stop writing altogether. That’s one reason (although not the only reason) why there are a lot of abandoned blogs out there.

A disciplined writer, on the other hand, will keep writing. They are committed to producing something regardless of how they and that commitment is the true definition of being passionate writing.

I can’t begin to tell you how many times I’ve started a writing project despite the fact that I didn’t feel much like doing it at the time I started. Regardless of I how I feel, I make myself sketch out a few ideas and I start to put something together.

By doing this, I’ve noticed a curious fact. Often, although I wasn’t excited about the project when I started, I find myself growing more excited as the project starts to materialize. Suddenly, there is inspiration where once there was none. Creativity flourishes where once I felt dry. At the end, I frequently find that I have a result that I’m really passionate about.


Laura Spencer | //writingthoughts.com

Those are four things that it takes to be a successful writer: passion, creativity, inspiration, and discipline.

I can see you nodding your head until you come to that last word—discipline.

It’s easy to understand the role that passion, creativity, and inspiration play in writing. If you’ve had a blog for any length of time, you’ve probably already experienced a creative streak when it seemed that you couldn’t type fast enough to express the thoughts that you wanted to write about.

I think everyone would agree that when you feel inspired you definitely need to take advantage of that feeling and write as much as you can. Your readers can often tell whether you are passionate about a subject and will respond accordingly. Continuar leyendo «The Truth About Passion, Creativity, Inspiration, Discipline and Writing»

El detergente Omo incluye un GPS para seguir a los consumidores

La página web de la campaña (experimentealgonovo.com.br) incluirá un mapa en el que se puede ver dónde viven los ganadores de la promoción, fotos de los mismos, etc. Se han repartido equipos en 35 ciudades brasileñas para entrar en acción cuando el GPS se active. No obstante, como en Brazil el índice de criminalidad es alto y los ciudadanos no se fían de quién pueda llamar a su puerta, Bullet incluyó un timbre que se activaría y una nota que explica la promoción.

Fernando Figueiredo deja claro que la promoción ”es un riesgo porque no se ha hecho nunca antes” pero que ellos creen que las nuevas tecnologías son esenciales para el marketing promocional. El aspecto tecnológico de la campaña ha costado menos de un millón de dólares.


La marca de detergente de Uniliver, Omo, ha lanzado una campaña en Brasil consistente en incluir un GPS en el embalaje del producto que permita seguir a los consumidores hasta su casa. Se trata de sorprenderles llegando a su hogar y regalándoles una cámara de vídeo y un viaje.

La promoción lleva el título de “Try something new with Omo” y tiene el objetivo de incrementar las ventas. La agencia Bullet ha sido la encargada de llevar a cabo la campaña. Fernando Figueiredo, el presidente de la agencia, cree que los resultados están por ver: “Nosotros tenemos que ser innovadores, pero no sabemos cuál será la reacción de llos consumidores”, declara según Advertising Age. Continuar leyendo «El detergente Omo incluye un GPS para seguir a los consumidores»

Mobile Phone Use by Kids, Teens on the Rise

The ready availability of mobile phones, the growth in ownership of smartphones and the introduction of advanced features on various mobile devices means that media consumption — and, by extension, advertising exposure — is happening anywhere, anytime. And it’s becoming especially prevalent among kids and teens.

According to the Kaiser Family Foundation, 66 percent of children ages 8 to 18 owned a mobile phone in 2009, up from 39 percent in 2004.

There was a noticeable spike in the 11-14 age group. According to Kaiser, ownership increased from 36 percent in ’04 to 69 percent last year — nearly doubling in just five years.


– eMarketer Staff
The ready availability of mobile phones, the growth in ownership of smartphones and the introduction of advanced features on various mobile devices means that media consumption — and, by extension, advertising exposure — is happening anywhere, anytime. And it’s becoming especially prevalent among kids and teens.

According to the Kaiser Family Foundation, 66 percent of children ages 8 to 18 owned a mobile phone in 2009, up from 39 percent in 2004.

There was a noticeable spike in the 11-14 age group. According to Kaiser, ownership increased from 36 percent in ’04 to 69 percent last year — nearly doubling in just five years. Continuar leyendo «Mobile Phone Use by Kids, Teens on the Rise»

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