Facebook Videos vs YouTube Links: Which Gets Higher Engagement? // thnxz @Socialbakers – socialbakers.com


Videos are one of the most shared post types by brands on Facebook. Since they are very popular with the users, they have the potential to become viral, to create buzz, and build high brand awareness.

As you know, Page admins have two options when posting videos: to either upload them from computers natively via Facebook or to post a link to your videos on YouTube. According to our study, most page admins choose to do the latter. They posted 3 684 YouTube links compared to 458 Facebook videos towards the end of January (from January 22nd to January 27th 2013).

Videos Are Usually Liked, not Shared

Although YouTube links have been posted about 8 times more than Facebook videos, it’s surprising to see that both of these options generated a similar number of interactions and mainly a similar share of Likes, Comments and Shares, as you can see in the graph below. Also notice that Likes were the most frequent type of interaction (not Shares) and that Facebook videos generated double the amount of Comments that YouTube links did. Why do you think this is the case? Let us know in the comments section below!

And What About Engagement?

To our surprise, Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period. They could be performing better because they are not only limited to Facebook posts; they are also available in the Fan Page video gallery where users can interact with the videos whenever they feel like it. In addition, Facebook videos are easier to consume on mobile, because you can play them directly from the mobile newsfeed; you don’t have to be redirected to YouTube, which can even fail due to connectivity issues.

But there are a number of advantages whichever path you choose.

Facebook videos achieved a 40% higher Engagement Rate than YouTube links.

The Benefits of YouTube Links

  • YouTube is the most popular video-sharing website that can aggregate, not only your videos, but also data concerning its views and shares.
  • You can share the YouTube link anywhere that supports your online exposure, unlike Facebook videos which cannot be shared outside of the social network.

The Benefits of Facebook Videos

  • Your Facebook fans can be tagged in the video.
  • Your Facebook videos suggest that users Like your Page via a button directly in the video.

Which option do you prefer and why? Are Facebook videos suitable for the needs of businesses or are they intended for casual, personal rather than for content creators?

Also check out if shortened URL links work better than the longer ones on Facebook in on our study here!

How to Get More Comments on Your Blog?

Comments are very important feature on a blog. Comments promote reader engagement. It helps promote loyalty and establish a community around your blog. It also adds interactivity to your site and contributes to the web page content. This can in-turn provide a boos to your search engine ranking.

Do you want more comments on your blog? Here are some great ways to get more comments on your blog.
1. Have a Clear Comment Policy

Your comment policy offers an opportunity to inform readers about the benefits of commenting on your blog e.g. some blogs offer “do-follow” links in the comment which are very valuable for SEO backlinking. Some use plugins like Comment Luv or Top commentators offering improved visibility to those who comment. Others reply to every comment. Highlight any such benefit of commenting on your blog so readers understand the true benefits of participating in discussions.

2. Ask Reader to Comment

A study has found that explicitly asking your website visitors to “Please ReTweet” your content generates 4 times more ReTweets than without. The same applies to comments as well. Many bloggers have reported increase in comments by simply asking readers to comment typically at the end of the post.


 

Comments are very important feature on a blog. Comments promote reader engagement. It helps promote loyalty and establish a community around

your blog. It also adds interactivity to your site and contributes to the web page content. This can in-turn provide a boos to your search engine ranking.

http://www.stumbleupon.com

Do you want more comments on your blog? Here are some great ways to get more comments on your blog.

1. Have a Clear Comment Policy

Your comment policy offers an opportunity to inform readers about the benefits of commenting on your blog e.g. some blogs offer “do-follow” links in the comment which are very valuable for SEO backlinking.  Some use plugins like Comment Luv or Top commentators offering improved visibility to those who comment.  Others reply to every comment. Highlight any such benefit of commenting on your blog so readers understand the true benefits of participating in discussions.

Question Everything


2. Ask Reader to Comment

A study has found that explicitly asking your website visitors to “Please ReTweet” your content generates 4 times more ReTweets than without. The same applies to comments as well. Many bloggers have reported increase in comments by simply asking readers to comment typically at the end of the post.

Image

3. Ask a QuestionLeer más “How to Get More Comments on Your Blog?”

Consolidate Comments from Twitter, Facebook, Digg and More

Real-time comment and reaction platform Echo has just released a new feature for its Echo Pro customers: A real-time recent comments widget.

The widget, which can be integrated into practically any website with a few lines of Javascript code, pulls in comments and reactions to posts from across the web. That means, in addition to seeing a real-time sampling of recent comments on a site, it also pumps in data from Twitter, Digg and other social networks.

What’s nice about this approach to real-time reaction data is that publishers can customize what content appears and from what sources. For instance, a publisher can set up a site-wide recent comments widget which would show all site activity across the web, or it can keep the widget focused on a particular section.

Furthermore, the types of comments that are filtered in can also be customized. If you want to bring in comments on the site, but not reactions on Digg or RT’s on Twitter, you can do that as well.


Real-time comment and reaction platform Echo has just released a new feature for its Echo Pro customers: A real-time recent comments widget.

The widget, which can be integrated into practically any website with a few lines of Javascript code, pulls in comments and reactions to posts from across the web. That means, in addition to seeing a real-time sampling of recent comments on a site, it also pumps in data from Twitter, Digg and other social networks.

What’s nice about this approach to real-time reaction data is that publishers can customize what content appears and from what sources. For instance, a publisher can set up a site-wide recent comments widget which would show all site activity across the web, or it can keep the widget focused on a particular section.

Furthermore, the types of comments that are filtered in can also be customized. If you want to bring in comments on the site, but not reactions on Digg or RT’s on Twitter, you can do that as well. Leer más “Consolidate Comments from Twitter, Facebook, Digg and More”

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