Comcast – Gabriel Catalano®

How Much For A Facebook Friend?|vía @cmo_com

While marketers agree on the importance of putting a price tag on social media interactions, they also say the area is wide open to interpretation–and very misunderstood. Heads of marketing from Sears, Kimberly-Clark, Comcast and other brands discuss how they measure social ROI. |

ARTICLE HIGHLIGHTS:

Most marketers repeatedly refer to pinning down the real value of Facebook likes, Twitter favorites, and Pinterest pins as the “Holy Grail.”
“You don’t understand the true value of a like unless you understand the value of paid media around it.”
A click-versus-revenue figure would be a simple answer to the ROI question, but is not necessarily the right answer for top management.

Backtracking Vs. Forecasting
Many marketers analyze effectiveness by looking at before-and-after results of a campaign and then use that to model future efforts. For example, Continuar leyendo «How Much For A Facebook Friend?|vía @cmo_com»

Microsoft remoza MSN para la era Windows 8

Cuando a fin de mes Microsoft presente el windows 8 anunciará también el rediseño total de su portal en Internet MSN. El nuevo diseño está pensado para seducir a usuarios de tabletas.

La empresa de software más grande del mundo está realizando una «gran y multimillonaria inversión en dólares» para crear una «operación mediática de buen tamaño», dijo Bob Visse, gerente general de MSN Product Management Group.

Microsoft vendió su participación de 50% en la página de Internet de noticias MSNBC.com en julio a su socio hace mucho tiempo NBCUniversal, que ahora es en su mayor parte propiedad de Comcast Corp.
MSN es uno de los portales más grandes de Internet junto a Yahoo y AOLLa redacción de MSNBC en el campus de Microsoft en Redmond (Washington) está siendo desmontada, mientras MSN construye un nuevo equipo en sus oficinas cercanas a Bellevue. Continuar leyendo «Microsoft remoza MSN para la era Windows 8»

Comcast Cares, una historia de twitter como plataforma de relación con clientes

A principios de 2008, una “telco” americana llamada Comcast sufrió un tremendo castigo al verse en la parte más baja del Índice de Satisfacción de Clientes de EEUU, un estudio que monitoriza las opiniones de más de 200 empresas americanas.

Comcast comenzó a conocerse por sus malas prácticas de negocio y su deficiente servicio al cliente. Tanto fue así, que fue colgada en la red una página llamada ComcastMustDie.com (Comcastdebemorir) en la que cientos de clientes comenzaron a publicar sus quejas.

Estaba claro que Comcast tenía que reaccionar. Fue cuando Frank Eliasson, por aquel entonces director de servicio online de la Compañía, comenzó a monitorizar las quejas de los clientes a través de Twitter.

Para sorpresa de muchos de estos clientes, Frank Eliasson abrió la cuenta @ComcastCares en Twitter y comenzó a contactar con ellos estableciendo un diálogo con el objetivo de calmar los ánimos y encontrar soluciones a los problemas que habían manifestado.

por Francisco Javier Sánchez
http://www.marketingcomunidad.com/comcast-cares-una-historia-de-twitter-como-plataforma-de-relacion-con-clientes.html

Netflix caught hiring actors to pose as fans at events in Canada

By David Kiefaber | http://www.brandfreak.com

Netflix’s arrival in Canada, already a mixed bag in terms of public perception, sank into further ignominy when the company admitted to hiring actors to pose as enthusiastic Netflix fans in front of the Toronto press. The actors were encouraged to play «types» corresponding to Netflix’s core demographics, including «mothers, film buffs, tech geeks and couch potatoes,» The New York Times reports. I could be insulted by their typecasting, but admittedly I’m half of those things, and I use Netflix. Of course, I use the American version. Canada’s wonky copyright laws, which apparently restrict them from enjoying streaming sites like Hulu, mean a small selection of movies for the Great White North. That’s gone over about as well as you’d expect. So, it looks even worse for Netflix that they drummed up all this publicity for a service that’ll be subpar until they get rights worked out with the appropriate parties. On the other hand, while what they did was unethical and stupid, it wasn’t illegal. They still have a long way to go before usurping Comcast’s title as king of the shitheels.

The FCC’s Crusade to Keep the Internet Free

Verizon and Google want to exempt wireless networks from rules

By Todd Shields and Brad Stone

Imagine an Internet for which consumers paid a low price for basic service and higher prices for add-ons like 3D video. Or imagine if Comcast (CMCSA), now seeking approval to acquire NBC Universal, allowed its customers to download Universal movies at superfast speeds, while relegating the latest Harry Potter film from rival Time Warner (TWX) to the slow lane.

Open-Internet advocates say such cable-television-like tiered services and virtual toll booths would violate «Net neutrality,» the concept that all information coursing across the Web is equal.

: Image via Wikipedia

Verizon and Google want to exempt wireless networks from rules

By Todd Shields and Brad Stone
Imagine an Internet for which consumers paid a low price for basic service and higher prices for add-ons like 3D video. Or imagine if Comcast (CMCSA), now seeking approval to acquire NBC Universal, allowed its customers to download Universal movies at superfast speeds, while relegating the latest Harry Potter film from rival Time Warner (TWX) to the slow lane.

Open-Internet advocates say such cable-television-like tiered services and virtual toll booths would violate «Net neutrality,» the concept that all information coursing across the Web is equal. Continuar leyendo «The FCC’s Crusade to Keep the Internet Free»