The Importance Of Color In Web Design – 30 Brilliant Examples Of Colorful Schemes


As a designer, when you create a website your primary concern is how to capture the viewer’s attention without compromising the usability.

The only way to do it is by pushing up your creativity level and in order to create something truly impressive.

Colors acts differently and there is a strong concept of chromatic psychology in web design. Red, green, purple, orange…all of them stimulate the viewer’s feelings and emotion, so when you choose your color scheme you need to make a little research. A colorful website is a great choice when it comes to deliver a positive message or spread the word about an upcoming event.

These types of colors are good to raise the awareness and to capture the attention, so use them wisely because the downside can go as far as mistrust, especially when these colors are trying to promote an apparently sober idea, such as a law firm or a government campaign. In this article you can see a collection of 30 gorgeous websites which are using bright colors.

Behind The Brutes

1. colorful web design

Every Last Drop

2. colorful web design

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3 Things to Consider When Designing Your Business Signs | workawesome.com


 

Work Awesome

Designing your business signs

Everywhere you go, you see signs: billboards, road signs, aisle markers, window signs, and service and business signs.  They’re how we find our way through commercial and public places. Whether we’re just looking for a specific exhibit in a museum or for the cereal aisle in a grocery store, signs showcase where things are and they draw foot traffic.

That said, signs have to be clear and effective at conveying their message otherwise they stand the chance of being ignored or passed by in the search for the most easily accessible information.

There are many tips and tricks for designing your business signs and effective signage but if you simply follow basic design principles most of the problems disappear at the beginning.

So here are three things to consider when designing your sign before it’s sent off to print!

1. Too Many Good Things

At some point, every piece of media has to go through a cutting room.  Even something that had only a few ideas to begin with can blow up into a piece beyond its own scope.  The bright red text, green mascot, customer image, and product background may seem like a great way to show everything you offer at once but it’s too much too quickly. Remove some of it!

Pick your points and run with them.  Are you emphasizing a specific product? Then use the customer action shot with the product.  Use it only as a label and let the image speak for itself.  Is the sign a general piece for your brand or company? Then use the mascot and the letterhead or a logo.  Don’t bog things down with images of your products when a quick image, your name, and a tagline can carry the message quickly and cleanly!

Use basic color theory.  There’s limited real estate on your sign so stick with two or three colors that mesh well.  There are plenty of online resources that give advice on color theory and how to apply it.  If you want, look up a color wheel to check for complimentary colors.  You can also take your main color for the sign and look for specific color themes that match it to help your sign pop out among the crowd. Continuar leyendo «3 Things to Consider When Designing Your Business Signs | workawesome.com»

14 Examples of The Persuasive Power of Color in Web Design

To see the impact color has on the overall user experience of a website, one need only strip away a hue to see how the visual flow is affected.
While color creates the mood and feel of the site by directing user attention to certain elements, there are many ways to approach the use of color. Hue, value, and saturation are all three integrated dimensions of color that, when used properly, can enhance the site’s message just as well, if not better, than using flashy colors.

In this article we’ll delve deeper into color psychology as it relates to web design, and view examples of sites that used color persuasively in their branding efforts.
A quick intro to color

For a primer on color, one should refer to the color wheel, as it presents a logically arranged sequence of pure hues. I’m sure you’re familiar with the primaries – red, yellow, and blue; and secondaries: green, orange, and purple – which are formed by mixing the primaries.
Tertiary colors are comprised of the middle colors like yellow-green and blue-green. They are created by mixing a primary color and a secondary color. We often refer to the color wheel as it can be used to create harmonious color schemes, leading to an effective visual experience.
The Power of Color…


To see the impact color has on the overall user experience of a website, one need only strip away a hue to see how the visual flow is affected.

While color creates the mood and feel of the site by directing user attention to certain elements, there are many ways to approach the use of color. Hue, value, and saturation are all three integrated dimensions of color that, when used properly, can enhance the site’s message just as well, if not better, than using flashy colors.

Color As A Persuasion Tool


In this article we’ll delve deeper into color psychology as it relates to web design, and view examples of sites that used color persuasively in their branding efforts.

A quick intro to color

For a primer on color, one should refer to the color wheel, as it presents a logically arranged sequence of pure hues. I’m sure you’re familiar with the primaries – red, yellow, and blue; and secondaries: green, orange, and purple – which are formed by mixing the primaries.

Tertiary colors are comprised of the middle colors like yellow-green and blue-green. They are created by mixing a primary color and a secondary color. We often refer to the color wheel as it can be used to create harmonious color schemes, leading to an effective visual experience.

The Power of Color… Continuar leyendo «14 Examples of The Persuasive Power of Color in Web Design»

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