3 Things to Consider When Designing Your Business Signs | workawesome.com


 

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Designing your business signs

Everywhere you go, you see signs: billboards, road signs, aisle markers, window signs, and service and business signs.  They’re how we find our way through commercial and public places. Whether we’re just looking for a specific exhibit in a museum or for the cereal aisle in a grocery store, signs showcase where things are and they draw foot traffic.

That said, signs have to be clear and effective at conveying their message otherwise they stand the chance of being ignored or passed by in the search for the most easily accessible information.

There are many tips and tricks for designing your business signs and effective signage but if you simply follow basic design principles most of the problems disappear at the beginning.

So here are three things to consider when designing your sign before it’s sent off to print!

1. Too Many Good Things

At some point, every piece of media has to go through a cutting room.  Even something that had only a few ideas to begin with can blow up into a piece beyond its own scope.  The bright red text, green mascot, customer image, and product background may seem like a great way to show everything you offer at once but it’s too much too quickly. Remove some of it!

Pick your points and run with them.  Are you emphasizing a specific product? Then use the customer action shot with the product.  Use it only as a label and let the image speak for itself.  Is the sign a general piece for your brand or company? Then use the mascot and the letterhead or a logo.  Don’t bog things down with images of your products when a quick image, your name, and a tagline can carry the message quickly and cleanly!

Use basic color theory.  There’s limited real estate on your sign so stick with two or three colors that mesh well.  There are plenty of online resources that give advice on color theory and how to apply it.  If you want, look up a color wheel to check for complimentary colors.  You can also take your main color for the sign and look for specific color themes that match it to help your sign pop out among the crowd. Continuar leyendo «3 Things to Consider When Designing Your Business Signs | workawesome.com»

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25 Fresh & Brilliant Photo Manipulation Tutorials


When we talk about Image Effect or Editing, Photoshop is the first thing that comes to our minds. These 25 Fresh & Brilliant Examples of Photo Manipulation Tutorials helps to bring your ideas into reality and improve your creativity skill and make the most stunning photo effects. With the correct tools and techniques you can create most historical photo effects in Photoshop. The art of photo manipulation requires some imagination and creativity. Before starting design effects you need to understand how to create it. The listed below tutorials help you to learning various creative techniques of how to manipulate images using Photoshop.

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01. Abstract

Learn how to create this eerie abstract photo manipulation called “The Pain”. You’ll learn how to combine different stock photos to create this scene then apply a cold color tone to it.

 

25 Fresh & Brilliant Photo Manipulation Tutorials 

02. Mythological Statue

In this Photoshop photomanipulation tutorial, you’ll learn how to take a stock image of a person, turn them into a statue using various texture mapping methods, and then how to superimpose this statue into an incredible scene. You’ll see how to handle various stock images of various colors and lighting, as well as how to work with a variety of photomanipulation techniques.

 

25 Fresh & Brilliant Photo Manipulation Tutorials 

03. Miniature City Wildlife

In this tutorial, we will learn how to create a conceptual surreal photo-manipulation. We are going to learn the process of creating depth of field using a few advanced tools. We are going to learn how to blend images so seamlessly that it would look like a single image using the Brush tool, masking and several adjustment layers.

 

25 Fresh & Brilliant Photo Manipulation Tutorials 

04. Molten Shattered Statue

Photo composites often require several Photoshop tools and techniques to achieve a desired effect. In this tutorial we will combine several photos to create a statue from a photo of a model. We will then explain how modify the statue to create cracks, and molten rock using layer masks, adjustments, and several blending and painting techniques. Let’s get started!

 

25 Fresh & Brilliant Photo Manipulation Tutorials 

05. Space Station

In this tutorial I’ll show you how to create a sci-fi artwork featuring a space station. You will learn advanced blending techniques, but also some fantastic drawing, lighting and detailing techniques.

 

25 Fresh & Brilliant Photo Manipulation Tutorials Continuar leyendo «25 Fresh & Brilliant Photo Manipulation Tutorials»

Graphic Design Theory: 50 Resources and Articles

As designers, we often focus on the practical aspects of design above all else. We focus on what works, with little regard for why it works. And in our day-to-day work, that outlook serves us well. It lets us get our work done in an efficient, professional manner, and generally nets good results.

But spending some time on the theory behind the graphic design principles we use every day can expand our design horizons. It can open up new avenues of creativity and experimentation that can lead our designs from just good, to fantastic. On that note, below are 50 excellent resources and articles that discuss graphic design theory, including layout, color theory, and typography.


As designers, we often focus on the practical aspects of design above all else. We focus on what works, with little regard for why it works. And in our day-to-day work, that outlook serves us well. It lets us get our work done in an efficient, professional manner, and generally nets good results.

But spending some time on the theory behind the graphic design principles we use every day can expand our design horizons. It can open up new avenues of creativity and experimentation that can lead our designs from just good, to fantastic. On that note, below are 50 excellent resources and articles that discuss graphic design theory, including layout, color theory, and typography. Feel free to share additional resources and articles in the comments.

General Design Theory

Graphicdesign1 in Graphic Design Theory: 50 Resources and  Articles

There are a lot of general design theories and principles out there that apply to all forms of design, whether in digital or print mediums. These include things like balance and scale, as well as more abstract topics like emotion and what makes for “good” design.

The Principles of Design
This article from Digital Web Magazine covers the basics of design theory, including balance, rhythm, proportion, dominance, and unity. It’s fully illustrated and makes each principle easy to understand.

Principlesofdesign in Graphic Design Theory: 50 Resources and  Articles Continuar leyendo «Graphic Design Theory: 50 Resources and Articles»

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