14 Examples of The Persuasive Power of Color in Web Design

To see the impact color has on the overall user experience of a website, one need only strip away a hue to see how the visual flow is affected.
While color creates the mood and feel of the site by directing user attention to certain elements, there are many ways to approach the use of color. Hue, value, and saturation are all three integrated dimensions of color that, when used properly, can enhance the site’s message just as well, if not better, than using flashy colors.

In this article we’ll delve deeper into color psychology as it relates to web design, and view examples of sites that used color persuasively in their branding efforts.
A quick intro to color

For a primer on color, one should refer to the color wheel, as it presents a logically arranged sequence of pure hues. I’m sure you’re familiar with the primaries – red, yellow, and blue; and secondaries: green, orange, and purple – which are formed by mixing the primaries.
Tertiary colors are comprised of the middle colors like yellow-green and blue-green. They are created by mixing a primary color and a secondary color. We often refer to the color wheel as it can be used to create harmonious color schemes, leading to an effective visual experience.
The Power of Color…


To see the impact color has on the overall user experience of a website, one need only strip away a hue to see how the visual flow is affected.

While color creates the mood and feel of the site by directing user attention to certain elements, there are many ways to approach the use of color. Hue, value, and saturation are all three integrated dimensions of color that, when used properly, can enhance the site’s message just as well, if not better, than using flashy colors.

Color As A Persuasion Tool


In this article we’ll delve deeper into color psychology as it relates to web design, and view examples of sites that used color persuasively in their branding efforts.

A quick intro to color

For a primer on color, one should refer to the color wheel, as it presents a logically arranged sequence of pure hues. I’m sure you’re familiar with the primaries – red, yellow, and blue; and secondaries: green, orange, and purple – which are formed by mixing the primaries.

Tertiary colors are comprised of the middle colors like yellow-green and blue-green. They are created by mixing a primary color and a secondary color. We often refer to the color wheel as it can be used to create harmonious color schemes, leading to an effective visual experience.

The Power of Color… Leer más “14 Examples of The Persuasive Power of Color in Web Design”