Typical communication in the age of mass media start with two steps
- Mass Media to Network Hubs
- Network Hubs to the rest of the population
But “Buzz” refuses to follow neat patterns. Cold Mountain’s buzz didn’t start from the traditional marketers text book .
So what made the book spread? What were the contagious attributes? >>>>> Leer más “So does your blog, book or ebook have contagious attributes?”