Tu propia taza de café de Starbucks en casa – thnz @Biz_Tec


Incursionar en el mercado de café soluble le dará la oportunidad a la cadena de extender su mercado y seguir captando consumidores en México, donde siete de cada diez tazas de café que se consumen son solubles. Starbucks ahora venderá café soluble

Saraí Jiménez Además, la subdirectora de Comunicación de Starbucks Coffee, dijo en entrevista para Notimex que su objetivo no es entrar como un competidor del café soluble, sino extender la experiencia Starbucks a otros espacios, como a las oficinas u hogares de las personas y de esta manera ofrecer un producto de gran calidad. Leer más “Tu propia taza de café de Starbucks en casa – thnz @Biz_Tec”

Logo Starbucks


roastbrief.com.mx

RoastbriefCualquiera que haya vivido lo que Howard Schultz (CEO de Starbucks) describe como la “experiencia Starbucks” sin duda es capaz de identificar el logotipo sin la menor dificultad. Esto se debe a que, como digno representante de la marca, lo vemos por todos lados; afuera de la tienda, en los uniformes, en los vasos y hasta en las servilletas. Sin embargo ¿Cuántos de nosotros realmente nos hemos detenido a observar el logotipo?

Según sus fundadores, la historia de este logo comenzó en 1971 con la inauguración de la primera cafetería Starbucks en la ciudad de Seattle, Estados Unidos. El diseño a cargo de Terry Heckler está basado en la xilografía nórdica del siglo XVI y muestra

una sirena de doble cola con el pecho descubierto. En la imagen se puede apreciar cierta textura y ambas colas se muestran en su totalidad. El ícono es de color café y se encuentra rodeado por el nombre del establecimiento que en aquel entonces era: Starbucks Coffee, Tea and Spices. Éste diseño permaneció en uso hasta 1987.

En 1987 Starbucks fue comprado por el empresario Howard Schultz quien ya era dueño de su propia cadena de cafeterías llamadas Il Giornale (El Periódico). El logotipo que utilizaba Il Giornale consistía de un circulo color verde con el nombre del establecimiento escrito alrededor de la cabeza de Mercurio. Utilizaban al mensajero de los dioses como una analogía de la velocidad con la que preparaban las bebidas.

Nuevamente corrió a manos de Terry Heckler diseñar un (…) Leer más “Logo Starbucks”

10 Coffee Myths You Think Are True


10 Coffee Myths You Think Are True

flightline.co.uk

Wherever there are great things there are people out there who are set to ruin them, and coffee is no exception. From coffee connoisseurs to Starbucks sippers, coffee lovers everywhere are having their shots of espresso and morning cappuccinos ruined by rumours.

The myths surrounding the world’s day-starter have put the bean in a bad light and there are some misconceptions that need to be debunked. From what good coffee should look like to how much you should drink, there are a few things we need to set straight… so it’s time to wake up and smell the coffee and find out which ‘facts’ about coffee simply aren’t true.

It’s a diuretic

According to studies reviewed in 2007, people who drank beverages containing up to 550 milligrams of caffeine produced the same amount of urine as when drinking drinks free of caffeine. It is true however, that caffeinated beverages containing 575 milligrams of caffeine or more is a diuretic, but when a large sized coffee at most coffee shops contains about 330 milligrams of caffeine, you’re far more likely to be hydrated from your daily dose of caffeine than not.

It helps with weight loss

Apologies in advance if your weight lose regime is about to be flawed, but coffee does not help you lose weight. The sad truth is that although caffeine gives your metabolism a little boost (helping you burn up to an extra 100 calories), studies showed that both men and women who drank more java gained more weight than those who did not.

It causes heart disease Leer más “10 Coffee Myths You Think Are True”

40+ Coffee/Espresso Logo Designs for Inspiration


http://bloomwebdesign.net
By Ainsley

Here’s a collection of fantastic Coffee/Espresso Logo Designs for inspiration! These logos are highly detailed and have been designed with high standards in mind. Coffee themed logos often use coffee cups & coffee beans to depict Coffee Brands.

Barista Brothers

Coffeetory

Zebra Coffee

CSquare

Roast

Boya caffee

Coffee Shop

Leer más “40+ Coffee/Espresso Logo Designs for Inspiration”

Finally, an Espresso Machine for the Car

The invention frees caffeine lovers from the tyranny of the clunky, immobile espresso machine. The company draws its unofficial motto, “Liberté, qualité, mobilité” from the French Revolution slogan, “Liberté, égalité, fraternité.”

Some might consider front-seat brewing an accident waiting to happen. No laws prohibit this kind of drinking and driving, but the company encourages users to stop their cars to savor the espresso, says spokeswoman Catherine Nielsen, also the wife of Handpresso inventor Henrik Nielsen, who passed away three months ago, before this product hit the market.

Handpresso Auto started selling in France last month for €149—the first shipments go out in April—and the company will make a big push at the Paris Motor Show in September. As part of a viral marketing strategy, samples have also been distributed to cab drivers, who have received positive feedback from passengers so far.


By  and 
http://www.businessweek.com

0326_handpresso_630x420It’s 8:45 a.m. and you’re just getting into your car to leave for work. There’s no time for coffee—but you’ve never needed it more. A new espresso machine that plugs into a car’s cigarette lighter socket aims to give French drivers a cup of espresso wherever they are.

The Handpresso Auto is the newest addition to Fontainebleau-based Handpresso’s line of portable, hand-held espresso makers. Users plug the machine, about the size of a flashlight, into a cigarette lighter, add water, pop in a pod of espresso grounds (any brand is fine), and press a button. Water is pumped through the grounds at 16 bars of pressure—nine bars is typically considered the minimum—and the drink is ready in two minutes (click to see a video). Leer más “Finally, an Espresso Machine for the Car”

36 Creative & Beautiful Coffee Logo Designs


by lava360
http://lava360.com/inspiration/36-creative-beautiful-coffee-logo-designs/

36 Creative & Beautiful Coffee Logo Designs

Lets look at these beautiful and professional logo designs based on coffee. The Coffee itself a very rich source to be active and make your mind healthy to be more creative and innovative. These logos are professionally designed and give you a brilliant look and feel like you are taking a good cup of coffee. Lets have a look.

 

36 Creative & Beautiful Coffee Logo Designs

36 Creative & Beautiful Coffee Logo Designs

36 Creative & Beautiful Coffee Logo Designs

36 Creative & Beautiful Coffee Logo Designs

36 Creative & Beautiful Coffee Logo Designs Leer más “36 Creative & Beautiful Coffee Logo Designs”

Beyond Foursquare: The Next Generation of Customer Loyalty – Michael Schneider and Anne Mai Bertelsen – The Conversation – Harvard Business Review


Today, loyalty programs are often siloed and limited to the interactions between two axes: the customer and spending. In the best of these programs, a brand knows exactly what the customer is spending and how frequently. On the other hand, while brands have spending data across their own locations, they lack knowledge of what kind of business the customer is giving competitors.

If location-based services began collecting the size and frequency of purchases across all locations and mining the data of check-ins (including likes and dislikes), they could begin to build the next generation of loyalty rewards programs comprised of customer, spending, location, and sentiment. Such a program would benefit location-based service providers, brands, and customers alike.

Take this example: if every day a consumer purchases a latte from Starbucks and then walks across the street to Dunkin’ Donuts to pick up a turkey sausage flatbread, both companies could benefit from that information. If many customers display similar habits, Starbucks could add a similar breakfast sandwich to their menu or even discontinue their current breakfast fare at that location.

That level of data provides a more holistic view of consumer behavior, and could ultimately help brands become more relevant and timely. In the example above, in addition to knowing consumers’ breakfast sandwich habits, Starbucks could also learn whether individuals go to Starbucks all or most of the time for coffee. The company could then use that market insight to offer coffee-consumers individual promotions to try their food items, instead of promotions for coffee which the consumer already gladly purchases at full price.

vía:
Beyond Foursquare: The Next Generation of Customer Loyalty – Michael Schneider and Anne Mai Bertelsen – The Conversation – Harvard Business Review.

Enhanced by Zemanta

Nespresso al borde de un ataque de nervios

En abril de este año me enteré de este curioso caso y desde entonces me encanta utilizarlo como materia de debate en mis clases. Creo que pocos desconocen la existencia de la marca Nespresso. Y estoy convencido de que estamos ante uno de esos casos que se repetirán hasta la saciedad en los cursos de marketing de los próximos años. Así que, a por él:

La historia del caso es simple: Sara Lee, un potente grupo global con base en EEUU y formado por distintas marcas como, por ejemplo, Marcilla, Bimbo, Hornimans, Williams o Sanex, ha conseguido burlar el sistema de patentes del grupo Nestlé creando unas cápsulas de café compatibles con las maquinas de Nespresso. Afirma, además, que esta fórmula no viola ninguna de las patentes del grupo suizo. El nombre de las cápsulas: L’Or Espresso. Hasta ahora, las cápsulas Nespresso sólo se podían comprar de forma directa en tiendas especiales de la marca, por Internet o por teléfono a un coste relativamente elevado (0,33€/unidad aprox.). Sara Lee en cambio las venderá –según mis fuentes probablemente a partir de septiembre– en gran distribución y a un precio muy inferior. Lo que ocurrirá es que muchos consumidores dejarán de comprar directamente a Nespresso.


Posted by Titonet
//titonet.com

En abril de este año me enteré de este curioso caso y desde entonces me encanta utilizarlo como materia de debate en mis clases. Creo que pocos desconocen la existencia de la marca Nespresso. Y estoy convencido de que estamos ante uno de esos casos que se repetirán hasta la saciedad en los cursos de marketing de los próximos años. Así que, a por él:

La historia del caso es simple: Sara Lee, un potente grupo global con base en EEUU y formado por distintas marcas como, por ejemplo, Marcilla, Bimbo, Hornimans, Williams o Sanex, ha conseguido burlar el sistema de patentes del grupo Nestlé creando unas cápsulas de café compatibles con las maquinas de Nespresso. Afirma, además, que esta fórmula no viola ninguna de las patentes del grupo suizo. El nombre de las cápsulas: L’Or Espresso. Hasta ahora, las cápsulas Nespresso sólo se podían comprar de forma directa en tiendas especiales de la marca, por Internet o por teléfono a un coste relativamente elevado (0,33€/unidad aprox.). Sara Lee en cambio las venderá –según mis fuentes probablemente a partir de septiembre– en gran distribución y a un precio muy inferior. Lo que ocurrirá es que muchos consumidores dejarán de comprar directamente a Nespresso. Leer más “Nespresso al borde de un ataque de nervios”

5 Motivational Tips to Get You Through the Day

That help really makes a big difference.

So how did it go for my colleague?
He started by getting out of the office and taking a walk. He then sat down and made an action plan listing rewards for finished tasks. He knew he wanted to complete the goal and was going to do everything in his power to complete it.
He got back to work and after 3 hours of hard work had made a dozen great calls, lined up some potential customers but still not made a sale.
He felt he was slipping back into his apathy, so he called his wife. She talked to him, listened to him and spurred him on.

When they hung up he had renewed his energy and got back to work. 1 hour later he had made a close and his confidence came rushing back.

2 weeks later he was back on course and on his was to break his personal best.


Photo Credit: The Pirata

Your motivation is what pushed you to succeed and determines to a large degree if you are going to succeed or fail. But even the most motivated person needs a little extra help sometimes.

When the going gets tough these 5 tips can help you turn the day around and get you back on track.

Getting out of a cold streak
 I recall using these techniques with one of my salesmen; he was having a really bad week and was on the verge of just giving up, working just meant another rejection anyway.

At the beginning of the month we had set the goal that he was going to make two sales a week and agreed upon a very nice reward if he made it.

He was still motivated, as he really wanted the reward, but just couldn’t focus and get hungry about his work.

We went through these 5 tips (I will share the results with you below):

•    Focus on Your Goals
Your motivation stands in direct relationship to how clear your goals are, they are the source of your motivation. When you feel down, focus on them, visualize them and think about how great it will be once you have completed them.

•    Reward Yourself for Finishing Tasks
This is a great technique. Whenever you finish a task or complete a goal, give yourself a reward.
It can be a cup of coffee, a 10 minute break, a weekend away…. Anything that gets you motivated.
By doing this you train yourself to want to complete the goals and tasks as quickly and efficiently as possible, you will work hard to complete your goals, get the reward and move on the next. Always remember though, make sure you do the job well, you don’t want to have to go back and redo the task you already thought was finished.

•    Take a Short Walk
Sometimes you need a break, to clear your mind and get yourself back on track. Taking a walk is a great way to sort your thoughts and refocus.

•    Remember That When You Are Done, You Are Done
By this I mean that once you have done everything you need to do during the day, you are finished and can go home. That gives me a burst of motivation every time the day starts to feel long, it is up to me to make it go quickly so I can relax.

•    Call a Loved One for Inspiration
Sometimes we cannot do it alone. Make sure to find a friend or loved one who can help you when you need motivation, who you can call and who you know will tell you that you can do it and that they know you are great.

Leer más “5 Motivational Tips to Get You Through the Day”

Gorgeous Packaging Designs and Concepts

By Callum Chapman

Packaging design is all around us. On a day-to-day basis we probably see hundreds of different packaging designs, a high percentage of them being food or drink products; especially when making breakfast, lunch and dinner. Walking through the grocery store we’ll see thousands of different packaging designs, some good, some bad and some just generally average. If you want your product to stand out from the norm, you need to create something special.

This post features a handful of beautiful packaging designs, from music EP’s to snack food products and alcohol bottles to disposable “take out” coffee cups. Let us know what your favorites are, and why!


By Callum Chapman Packaging design is all around us. On a day-to-day basis we probably see hundreds of different packaging designs, a high percentage of them being food or drink products; especially when making breakfast, lunch and dinner. Walking through the grocery store we’ll see thousands of different packaging designs, some good, some bad and some just generally average. If you want your product to stand out from the norm, you need to create something special.

This post features a handful of beautiful packaging designs, from music EP’s to snack food products and alcohol bottles to disposable “take out” coffee cups. Let us know what your favorites are, and why!

Brittany Bosco – Spectrum EP

This EP album is truly fantastic, combining several packaging options into one to produce an interesting design that is not only great to look at, but also gives a great opening experience.

Keen Fruit

Keen Fruit use some gorgeous minimalistic plastic bottles with super sleek typographic labels. The image of the fruit itself is actually printed on the other side of the bottle and therefore causes it to magnify when looking through the liquid at the front of the bottle – an interesting and fun approach. Leer más “Gorgeous Packaging Designs and Concepts”

5 Ways to Help Your Clients Network

Another great thing about being a freelancer is the number and diversity of clients you can have. By introducing them to each other, you are creating valuable connections that will likely result in more work for you. If you can help your clients be successful, it’s almost a sure bet that you will benefit, too.

Here are 5 ways to introduce clients to each other:

Drink More – Ok, maybe not alcohol, but schedule a coffee meeting between two or three clients that share a similar industry (but not direct competitors). Introduce them to each other, and see how the conversation goes.


Another great thing about being a freelancer is the number and diversity of clients you can have.  By introducing them to each other, you are creating valuable connections that will likely result in more work for you.  If you can help your clients be successful, it’s almost a sure bet that you will benefit, too.

Here are 5 ways to introduce clients to each other:

Drink More – Ok, maybe not alcohol, but schedule a coffee meeting between two or three clients that share a similar industry (but not direct competitors).  Introduce them to each other, and see how the conversation goes.

Eat More – Host a BBQ and invite a few of the clients that you enjoy working with.  Don’t have a place to have a BBQ?  Plan a picnic in a local park or at the beach.  It doesn’t have to be a large expense, just tell them that you’ve reserved a spot, and they are welcome to bring their own picnic lunch and have a relaxing day. Leer más “5 Ways to Help Your Clients Network”

Caribou wants your pithy words of wakefulness on a coffee cup

Make-the-cup

For those of you who dread Mondays, read this: “Life is short. Stay awake for it.” Yes, that’s the slogan of Caribou Coffee’s latest campaign. Now, the coffee company is asking you what you stay awake for. With help from ad agency Colle + McVoy, it’s launched Make the Cup, a site where you can type in captions (and even upload photos and videos) explaining what kinds of inspirational things wake you up. The best caption submissions sent in by Sept. 13 will indeed make the cup—and be seen by thousands of Caribou Coffee drinkers nationwide. Hmmm, now this gets our groggy brain thinking early in the week!


By Elaine Wong

Make-the-cup

For those of you who dread Mondays, read this: “Life is short. Stay awake for it.” Yes, that’s the slogan of Caribou Coffee‘s latest campaign. Now, the coffee company is asking you what you stay awake for. With help from ad agency Colle + McVoy, it’s launched Make the Cup, a site where you can type in captions (and even upload photos and videos) explaining what kinds of inspirational things wake you up. The best caption submissions sent in by Sept. 13 will indeed make the cup—and be seen by thousands of Caribou Coffee drinkers nationwide. Hmmm, now this gets our groggy brain thinking early in the week!

Enhanced by Zemanta

Showcase Of Delicious Coffee Websites

* By Katie Thompson

For designers approaching a deadline, coffee is a delicious necessity. Lucky for us, having a coffee break is not really difficult. But it’s more than just a 3am fix. With every late-night run to the local coffee house, we contribute to a populous network of coffee trading, sales and experience.

And in fact, coffee houses and suppliers are quite a business, with online presences ranging from simple layouts with striking typography to advanced layouts with remarkable photography. Coffee websites: how do they look like? What do they have in common? What metaphors, visuals and typography are they using? Well, this is where this showcase comes handy: let’s take a closer look at tasty coffee websites and examine their distinctive features and peculiarities.

[Offtopic: by the way, did you know that we are publishing a Smashing eBook Series? The brand new eBook #3 is Mastering Photoshop For Web Design, written by our Photoshop-expert Thomas Giannattasio.]


For designers approaching a deadline, coffee is a delicious necessity. Lucky for us, having a coffee break is not really difficult. But it’s more than just a 3am fix. With every late-night run to the local coffee house, we contribute to a populous network of coffee trading, sales and experience.

And in fact, coffee houses and suppliers are quite a business, with online presences ranging from simple layouts with striking typography to advanced layouts with remarkable photography. Coffee websites: how do they look like? What do they have in common? What metaphors, visuals and typography are they using? Well, this is where this showcase comes handy: let’s take a closer look at tasty coffee websites and examine their distinctive features and peculiarities.

[Offtopic: by the way, did you know that we are publishing a Smashing eBook Series? The brand new eBook #3 is Mastering Photoshop For Web Design, written by our Photoshop-expert Thomas Giannattasio.]

Showcase

Far Coast
Rustic oranges and blues are at play Far Coast’s website, with hints of distressed textures for an even more vintage vibe. The top navigation bar complements the large images that span the bottom, and the size of the centered text balances these for a pleasing look. Contrasting the richness of imagery is a neutral background, as well as low-opacity shots on either side.

Coffee54 in Showcase Of Delicious Coffee Websites Leer más “Showcase Of Delicious Coffee Websites”

The Big Top Circus

The coffee lid business is booming. And it’s getting weird

By Benjamin Wallace
American Consumers Are Cutting Back. Except When They’re Not
Another must-have soldier accessory must now be added to Camelback canteens: disposable French press coffee lids. “A lot of deployed servicemen were e-mailing me, ‘We’re trying to get a good cup of coffee off the hood of a Humvee,’ ” says Forrest Graves, a roaster in Cleveland, Ga. Graves knew just what to send them—the Xpress Lid. Made by SmartCup, the Xpress Lid incorporates a plastic strainer and plunger that transforms humdrum paper cups into disposable, single-use plunger pots. SmartCup sells to specialty shops and java enthusiasts for about 40 cents each. The lids are already making inroads in the Middle East. “We started shipping it to troops,” Graves says.


The coffee lid business is booming. And it’s getting weird

By Benjamin Wallace

Another must-have soldier accessory must now be added to Camelback canteens: disposable French press coffee lids. “A lot of deployed servicemen were e-mailing me, ‘We’re trying to get a good cup of coffee off the hood of a Humvee,’ ” says Forrest Graves, a roaster in Cleveland, Ga. Graves knew just what to send them—the Xpress Lid. Made by SmartCup, the Xpress Lid incorporates a plastic strainer and plunger that transforms humdrum paper cups into disposable, single-use plunger pots. SmartCup sells to specialty shops and java enthusiasts for about 40 cents each. The lids are already making inroads in the Middle East. “We started shipping it to troops,” Graves says.
Jamie Chung for Bloomberg Businessweek Leer más “The Big Top Circus”

The Lunch Interview: 10 Ways to Survive a Full Plate of Anxiety

If you are new to the job search or a recent college graduate, it is highly likely that you’ll be invited to interview over a meal – breakfast, lunch or dinner. If so, you may (with good reason) be nervous. Your potential employer is interested in getting to know you better, anxious to see how you behave in a public setting and lastly, hoping that you will meet their high expectations.

Before you get too anxious about which fork to use, this etiquette refresher will help. My colleagues and I have witnessed some of the poorest manners by some of the most well- qualified candidates. For example, there was the candidate who brought her own breakfast to the “breakfast interview” and confused the table when she declined to order from the menu. It all made sense when she brought the muffin out of her purse, and placed it on the plate to eat after we’d all ordered breakfast. There is the story about the almost-CEO that talked constantly with his mouth full of food, the woman who reapplied her lipstick twice, and the young man texting while others were talking at the table. Given these examples, I am going to remind my readers of good etiquette: [Más…]


If you are new to the job search or a recent college graduate, it is highly likely that you’ll be invited to interview over a meal – breakfast, lunch or dinner.  If so, you may (with good reason) be nervous.  Your potential employer is interested in getting to know you better, anxious to see how you behave in a public setting and lastly, hoping that you will meet their high expectations.

Before you get too anxious about which fork to use, this etiquette refresher will help. My colleagues and  I have witnessed some of the poorest manners by some of the most well- qualified candidates.  For example, there was the candidate who brought her own breakfast to the “breakfast interview” and confused the table when she declined to order from the menu.  It all made sense when she brought the muffin out of her purse, and placed it on the plate to eat after we’d all ordered breakfast. There is the story about the almost-CEO that talked constantly with his mouth full of food, the woman who reapplied her lipstick twice, and the young man texting while others were talking at the table.  Given these examples, I am going to remind my readers of good etiquette: Leer más “The Lunch Interview: 10 Ways to Survive a Full Plate of Anxiety”