Coca-Cola India reviews US$44 million media business

Coca-Cola India’s media business is currently handled by Madison Media. The agency was appointed to the account, reportedly worth US$44 million, back in 1999.

Global agencies on the beverage giant’s roster include UM, Starcom and Carat. Along with Madison Media, all these agencies are believed to be involved in the pitching process.

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NEW DELHICoca-Cola India has put its media business up for review, with sources indicating that only agencies with a global relationship with the brand are involved.

Coca-Cola India reviews US$44 million media business

Coca-Cola India’s media business is currently handled by Madison Media. The agency was appointed to the account, reportedly worth US$44 million, back in 1999.

Global agencies on the beverage giant’s roster include UM, Starcom and Carat. Along with Madison Media, all these agencies are believed to be involved in the pitching process. Leer más “Coca-Cola India reviews US$44 million media business”

Coca-Cola hands shopper marketing business to OgilvyAction in India

Coca-Cola India’s portfolio of beverages includes Sprite, Thums Up, Coca-Cola, Diet Coke, Limca, Fanta, Maaza, Minute Maid Nimbu Fresh, Minute Maid, Burn, Georgia and Kinley, which are made available through a network of more than a million outlets.

The company has invested over US$1 billion in its Indian operations, emerging as one of the country’s top international investors.

The beverage giant has now chosen to invest heavily in shopper marketing as a strategy.

OgilvyAction will assist Coca-Cola India to create innovative programmes to engage and convert shoppers into buyers at critical points of sale and drive consumption.


MUMBAI – Coca-Cola India has appointed OgilvyAction to oversee shopper marketing programmes for the company’s brand portfolio, following a competitive pitch.

Coca-Cola hands shopper marketing business to OgilvyAction in India

Coca-Cola India’s portfolio of beverages includes Sprite, Thums Up, Coca-Cola, Diet Coke, Limca, Fanta, Maaza, Minute Maid Nimbu Fresh, Minute Maid, Burn, Georgia and Kinley, which are made available through a network of more than a million outlets.

The company has invested over US$1 billion in its Indian operations, emerging as one of the country’s top international investors.

The beverage giant has now chosen to invest heavily in shopper marketing as a strategy.

OgilvyAction will assist Coca-Cola India to create innovative programmes to engage and convert shoppers into buyers at critical points of sale and drive consumption. Leer más “Coca-Cola hands shopper marketing business to OgilvyAction in India”