Branding & Women By Randal Radic | brandingmagazine.com


 » Branding & Women

According to Forbes and CNN, women make up 50% of the population and control 80% of consumer purchasing decisions. More importantly, women now own 30% of all businesses in the United States, and this number is growing. Women directly control over $7 trillion dollars. By the year 2010, it is predicted that women will control private wealth in the amount of $13 trillion. This fantastic growth in income is changing the face of marketing. Women are being targeted. Charles Schwab, Citibank and Merrill Lynch now have marketing aimed specifically at women.

Although married couples lead the way in home buying, the number two-position is held by single women. Women buy homes. Women invest their money. Women take luxury vacations. Women buy investment properties. Ignoring the affluent female customer is a mistake that no seller can afford to make.

The psychology of affluent female customers is different than that of affluent male customers. Now do not interpret that statement to mean anything more than what it says. For ultimately, affluent men and women purchase luxury goods and services for the same reasons, which will be discussed later. What is different between men and women is the way their brains actually function. Newsweek reported that brain-imaging technology has demonstrated definite distinctions between the functioning of male and female brains. Here are some of the distinctions:

– When asked to think about nothing, women think about the word “nothing.” Men think about sex or sports.
– Men are more adept at reading road maps than women.
– Women are more adept at perceiving emotions in people’s faces.
– Women’s brains are more flexible than men’s brains. Which means that women are better at multi-tasking because they are less channeled into one way of thinking than men. Leer más “Branding & Women By Randal Radic | brandingmagazine.com”

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To Create an Enduring Vision, Values Must Support Purpose


 Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Values must support your organization’s purpose and desired future. Ask first, “What are our values?” Then ask, “Do our values enable us to fulfill our purpose and our potential?

“Vision is a clearly articulated, results-oriented picture of a future you intend to create. It is a dream with direction.” In short, vision is a combination of three basic elements: 1) a significant purpose, reason for existence, 2) a clear picture of the future, and 3) the underlying core values.

In my last two posts, I discussed the elements of purpose and picture of the future. This post focuses on the third element – values.

Our values are our deeply held beliefs about what is right and good, evoking standards that we care deeply about. They drive our behaviors and decisions, trigger our emotions, and can fuel a passion that drives commitment, even in the face of obstacles and change.

An engaging vision, one that captures our hearts, does so because it clearly resonates with our core values. When a group of people discover they share the same values, there is a significant increase in energy, commitment and trust.

Values must support purpose…   Leer más “To Create an Enduring Vision, Values Must Support Purpose”

How To Watch The U.S. Presidential Debates Online


ReadWriteWeb | 

We’ve come a long way since 1960. That was the year of the first televised debate between two U.S. presidential candidates. Fifty-two years after Kennedy and Nixon verbally sparred onstage, this political traditional continues, but with more ways of watching than ever before.

Much has changed even in the last four years. In 2008, watching the debates without a cable subscription involved streaming them from a clunky player on CNN’s website, which could kinda-sorta be full-screened to fit onto your television, if you were so ambitious as to plug your laptop into your HDTV. Good news: This year, things are going to be much easier. (And not just for watching online, but also for interacting with other political junkies.)

On October 3, October 16, and October 22, CNN will stream presidential debates between President Barack Obama and Governor Mitt Romney live on its website, just as it did last time around.

In a new interactive twist, the network’s Web interface will allow viewers to select specific clips from the debates and share them over Facebook and Twitter.CNN’s livestreams will also be available on many of the connected gadgets we’ve all spent the last four years purchasing.

Most live feeds in CNN’s mobile apps require a cable subscription to access, but the debates will be freely available on iPads, iPhones and Android devices.

Leer más “How To Watch The U.S. Presidential Debates Online”

Sully Sullenberger talks about patient safety


Who could forget the live pictures on CNN? A US Airways passenger plane floating majestically on the Hudson. It looked like some giant bird, wings spread, just effortlessly ambling along. But it was far from that. Nearly four minutes after take-off as the aircraft climbed to 3,000 feet, Captain Chesley “Sully” Sullenberger had radioed the LaGuardia tower announcing that he had hit a flock of birds, “lost thrust on both engines” and was heading back to the airport. We all know what happened next. Sullenberger, unable to make it back to field, ditched the Airbus 320 into the Hudson. Miraculously, all 150 passengers aboard survived. Leer más “Sully Sullenberger talks about patient safety”

Schoolkid’s pizza plan for euro rescue earns Wolfson plaudits


 

http://edition.cnn.com

London (CNN) — Jurre Hermans, the 11-year-old Dutch boy who entered the £250,000 ($400,000) Wolfson Economics Prize with a pizza-based plan for saving the eurozone, did so because he had an idea and the winnings sounded “very attractive,” he told CNN.

Jurre received a €100 ($131) gift voucher and special mention when the prize shortlist was announced Tuesday for his detailed entry — including a picture, below — showing how debt can be exchanged for slices of pizza.
Schoolboy's drawing of how to fix the european single currency

Exiting the euro: As easy as pizza?

The competition was launched in October by Simon Wolfson, the man behind British retail chain Next, to try and find ways to deal with a collapse of the euro — the currency tying together 17 European countries. The euro has been under intense pressure since Greece was forced to take a bail-out from its eurozone peers and the International Monetary Fund almost two years ago.

Through his father Julius, Jurre told CNN he had an idea to solve the euro crisis and also thought the prize money sounded “attractive.” Leer más “Schoolkid’s pizza plan for euro rescue earns Wolfson plaudits”

El deshielo en Groenlandia ha elevado el mar siete centímetros

Una de las leyes de Newton establece que la gravedad de un objeto depende directamente de su masa: “cuando cambió la masa de hielo de Groenlandia, lo mismo ocurrió con la gravedad”, explica el doctor Frank Flechtner, del Centro de Investigación Alemán de Geociencias GFZ, quien explica que “las mediciones sobre la gravedad, realizadas por GRACE, nos dan información sobre los cambios en la masa, incluyendo los relacionados con el clima”.

Por otro lado, la distribución desigual de la masa en el planeta, causa –debido a la variabilidad resultante de la gravedad– que la Tierra posea una forma irregular, que se aparta significativamente de la esfericidad. Conocido como ‘patata de la gravedad de Postdam’, el geoide ha alcanzado notoriedad mundial. Sin embargo, esta forma de patata se encuentra sometida, igualmente, a cambios temporales.

Durante la última Edad de Hielo, una capa de hielo de kilómetros de espesor cubría América del Norte y Escandinavia. Desde que este hielo se derritió, la corteza, ahora liberada de su carga, sigue en aumento hasta nuestros días, lo que ha causado que el flujo de materiales en el interior de la Tierra, en el manto, tenga que reponerse. Con GRACE, pudo detectarse, por primera vez, este ajuste isostático glacial, como un cambio en la altura del geoide: así, la Edad de Hielo sigue teniendo efecto en el planeta, lo cual es especialmente evidente en América del Norte y Escandinavia.

El principal objetivo científico de la misión de GRACE consistía en medir el campo gravitatorio de la Tierra, y sus cambios con el tiempo a escala mundial, con una precisión sin precedentes. Si la Tierra fuera una esfera homogénea, los dos satélites en órbita realizarían órbitas elípticas exactas, alrededor de ésta; sin embargo, la distribución desigual de la masa ocasiona perturbaciones en la trayectoria.


Los satélites gemelos GRACE revelan que esta región danesa perdió 240 gigatoneladas de masa entre 2002 y 2011

tendencias21.net 

Los satélites del Experimento de Recuperación Gravitatoria y Clima (GRACE, por sus siglas en inglés) han conseguido medir con precisión desde el espacio el derretimiento de los glaciares de Groenlandia. Según los datos obtenidos en estas mediciones, revelados el pasado 16 de marzo por el Centro de Investigación Alemán de Geociencias (GFZ), Groenlandia perdió 240 gigatoneladas de masa entre 2002 y 2011, lo que se correspondió con un aumento del nivel del mar de alrededor de 0,7 mm por año, es decir, siete centímetros en el conjunto del periodo.

Foto: GFZ/NASA

Foto: GFZ/NASA
Los satélites del Experimento de Recuperación Gravitatoria y Clima (GRACE) han conseguido medir con precisión desde el espacio el derretimiento de los glaciares de Groenlandia, según los datos revelados este viernes por el Centro de Investigación Alemán de Geociencias (GFZ) justo cuando se celebra el décimo aniversario de estos satélites gemelos, según informa este centro en un comunicado, del que se hace eco Europa Press. 

El pasado sábado, 17 de marzo de 2012, los dos satélites gemelos GRACE, cumplieron 10 años en órbita. Los científicos los llaman “Tom y Jerry”, porque se persiguen el uno al otro, trazando, exactamente, la misma órbita alrededor de la tierra. 
Leer más “El deshielo en Groenlandia ha elevado el mar siete centímetros”

Mashable, ¿el próximo blog en caer en manos de los grandes?

La adquisición de Mashable – si finalmente se anuncia mañana – sería el nuevo gran movimiento de concentración que pone a un blog muy popular e influyente en manos de un gigante más tradicional. AOL se hizo con TechCrunch a finales de 2010, por una cantidad que nunca se hizo pública pero que se estima en 25 millones de dólares. La adquisición fue el pistoletazo de salida para un culebrón aún no finalizado que ha enfrentado al fundador Michael Arrington y a los redactores por un lado con los nuevos gestores por el otro. TechCrunch, un medio muy importante, pionero en cobertura de información tech con un estilo concreto y muy influyente, especialmente gracias a la figura de su editor y fundador, le habría salido a AOL por 8 veces menos lo que se espera que CNN pague – si todos los rumores se cumplen – por Mashable.

¿Es Mashable más influyente y una mejor materia prima que TechCrunch? Una rápida búsqueda en Twitter permite encontrar unos cuantos comentarios de sorpresa ante los 200 millones que se espera que se paguen por Mashable, analizando si es un exceso y comentando la suerte de su fundador, que podría conseguir mucho más de lo que consiguió Michael Arrington. Pete Cashmore ha sido elegido en varias ocasiones comouno de los jóvenes (nació en el 85) más influyentes de la red y ha participado en alguna ocasión en el Foro Económico Mundial de Davos, como ‘joven líder’. Pero aún así, ¿está CNN segura de que vale 200 millones de dólares?


ticbeat.com | Raquel C. Pico
Mashable

¿Puede un blog ser eternamente independiente? A juzgar por los últimos movimientos en el mercado estadounidense, protagonizados o supuestamente a punto de protagonizar, por los dos grandes blogs de tecnología, el camino acaba en la convergencia con los gigantes tradicionales. El último en protagonizar titulares es Mashable, sobre quién se rumorea que está a punto de ser adquirido por CNN.

La rumorología, que ya se ha extendido como la pólvora por la red y está siendo compartida – y analizada -en redes sociales, apunta que la CNN pagará por el blog tecnológico nada más y nada menos que 200 millones de dólares, según recoge VentureBeat. La compra será anunciada mañana martes y se sumará a otros movimientos que ya ha realizado CNN para afianzarse en el mundo de los medios online, según recoge TheNextWeb, como la compra de Zite, una plataforma que permite hacer revistas personalizadas para iPad (y por la que pagó sólo 20 millones de dólares).

Tres fuentes cercanas al proceso de compra han confirmado a The New York Times queMashable y la CNN están en negociaciones avanzadas y, aunque la CNN ha negado al diario neoyorkino que vayan a anunciar la adquisición mañana, tampoco ha negado que existan contactos entre unos y otros. Aunque, como recuerda este diario, en las redes sociales se da por hecho el movimiento después de que uno de los directivos de Mashable diese un ‘me gusta’ en Facebook a la noticia que espoleó el tema. Leer más “Mashable, ¿el próximo blog en caer en manos de los grandes?”

¿Por qué las personas más altas ganan más dinero?

Más preciso aún es el estudio que realizó en 2006 un equipo inglés con datos de 4.630 finlandeses nacidos entre 1934 y 1940: un centímetro más de estatura cuando el niño tiene 1 año de edad deviene en un aumento del 3,5% de ingresos en la edad adulta. El estudio llevado a cabo por la Universidad de Southampton halló que este vínculo se da en la más temprana infancia y, por tanto, la explicación del fenómeno no tendría que ver con el estatus sino con el desarrollo cerebral: “El crecimiento lento del niño podría ir acompañado del crecimiento lento del cerebro”.

Un estudio anterior, realizado por la Universidad de Pennsylvania en 2001, retrasaba este momento crítico en la adolescencia: la estatura que la persona alcance en este periodo determinará sus ingresos en la edad adulta (de modo que el estirón tardío es…demasiado tardío). La explicación que brindan los autores del estudio es que “Aquellos que eran relativamente bajos de jóvenes eran menos proclives a participar en actividades sociales asociadas con la acumulación de capacidades productivas, y afirmaron tener baja estima”.


 

Hace años, un programa de la TV salió a las calles para preguntar a los transeúntes cuánto creían que ganaban dos hombres: uno de estatura media y otro alto. La totalidad de los encuestados asignaron al más alto un sueldo superior. Los participantes en aquel seudoestudio proyectaban algo que seguramente constataban en su vida cotidiana: en general, las personas más altas ocupan puestos de más responsabilidad y ganan más que las “personas verticalmente limitadas”, por utilizar el argot políticamente correcto.

El efecto de la estatura en los salarios ha sido valorado con cierta precisión por diversos estudios. El que ilustra este artículo, por ejemplo, muestra una correlación entre ambas variables: los hombres que ganan más de 10.000 dólares al mes miden 2 centímetros más que la media, mientras los “mildolaristas” miden unos 3 centímetros menos que la media, según la encueta de Gallup. Entre las mujeres, las diferencias no son acentuadas pero también existen. Leer más “¿Por qué las personas más altas ganan más dinero?”

Larry King, CNN Officially Split

Larry King and CNN are officially parting ways. The network announced on Wednesday that it has decided to end the “Larry King Specials.” King said he will now focus on other projects.

King, who is 78 years old, ended his 25-year role at the network as the host of prime time show “Larry King Live” in December 2010. CNN and King agreed that the famed interviewer would host four specials a year for CNN.

His specials thus far have focused on topics ranging from Alzheimer’s to an exclusive interview with Johnny Depp. His most recent special, “A Larry King Special: Dinner With the Kings,” aired in December. King’s last special made headlines as the broadcaster revealed that he would like to be frozen after his death.

According to the Los Angeles Times, King’s staff of four will likely be let go but may have the opportunity to reapply for new jobs at the network.

King’s show was replaced with “Piers Morgan Tonight,” an interview show hosted by British media personality, Piers Morgan.


http://www.huffingtonpost.com
Larry King

Larry King and CNN are officially parting ways. The network announced on Wednesday that it has decided to end the “Larry King Specials.” King said he will now focus on other projects.

King, who is 78 years old, ended his 25-year role at the network as the host of prime time show “Larry King Live” in December 2010. CNN and King agreed that the famed interviewer would host four specials a year for CNN.

His specials thus far have focused on topics ranging from Alzheimer’s to an exclusive interview with Johnny Depp. His most recent special, “A Larry King Special: Dinner With the Kings,” aired in December. King’s last special made headlines as the broadcaster revealed that he would like to be frozen after his death.

According to the Los Angeles Times, King’s staff of four will likely be let go but may have the opportunity to reapply for new jobs at the network.

King’s show was replaced with “Piers Morgan Tonight,” an interview show hosted by British media personality, Piers Morgan.

Build a Better Tweet

35% of respondents thought tweets that fall in this category were worth reading, either because they thought it was a good use of Twitter or that the topic gave them pause to think about the question posed.

Information Sharing

A little over 30% of respondents liked these kinds of tweets. How many tweets did you see this past week about the Susan G. Komen Foundation and Planned Parenthood debacle? Information surrounding that situation went viral on social media sites.

Self-Promotion

A little more than 35% of respondents liked these tweets—which include links the tweeter created, rather than banter about how awesome they are.

Random Thoughts

The same amount of people who liked self-promotion tweets also favored this category, which just goes to show that people don’t just use twitter to spread the news or find information. Adding humor to a random thought post got even better results.
What People Didn’t Like


A new study from Carnegie Mellon’s School of Computer Science called “Who Gives a Tweet: Evaluating Microblogging Content Value” has unveiled what we like to read, and what we don’t like to read, on Twitter. I have to say, the results aren’t all that surprising.

A team of researchers from Carnegie Mellon, MIT, and Georgia Tech launched a site asking for anonymous feedback from people like you and me in exchange for rating their tweets. Users had to sign in to their website and rate 10 tweets before getting any feedback on their own tweets.

Luckily for these researchers, their project went viral. Sites like Mashable, TechCrunch, and CNN wrote about their study. The analysis of the study was taken from data received between December 30, 2010 and January 17, 2011. They had over 43,000 responses to work with. Here’s what they found:

What People Liked

Questions to Followers… Leer más “Build a Better Tweet”

How to Create Custom Facebook Pages

All the big brands like Coke, Starbucks, Nokia, and even Apple, maintain fan pages on Facebook that are “liked” by millions of people worldwide. These pages are designed professionally and have certain useful features.

For instance, the Apple iTunes page lets you search for apps right inside Facebook. In the case of Threadless, you can comment on your favorite T-Shirt designs without leaving Facebook while CNN has all the breaking news stories listed on its Facebook landing page.

How do they create such interesting Facebook pages? Do you really need to hire designers or skilled programmers who understand the ins-and-outs of Facebook APIs in order to build interactive and beautiful fan pages? Well, the answer is no.


http://www.labnol.org/internet/create-custom-facebook-pages/17957/

All the big brands like Coke, Starbucks, Nokia, and even Apple, maintain fan pages on Facebook that are “liked” by millions of people worldwide. These pages are designed professionally and have certain useful features.

For instance, the Apple iTunes page lets you search for apps right inside Facebook. In the case of Threadless, you can comment on your favorite T-Shirt designs without leaving Facebook while CNN has all the breaking news stories listed on its Facebook landing page.

How do they create such interesting Facebook pages? Do you really need to hire designers or skilled programmers who understand the ins-and-outs of Facebook APIs in order to build interactive and beautiful fan pages? Well, the answer is no.

Create a Customized Facebook Fan Page… Leer más “How to Create Custom Facebook Pages”

Leaders’ social values drive staff loyalty, study finds

“They listen to what they say, they look at the decisions they make, sometimes it’s very subtle,” she told CNN.
If you’re lucky enough to go through the ranks and selection, you’ve already proven that you are able to do the job. The question is, how do you define the job.
–Anne S. Tsui, W. P. Carey School of Business Management Professor

“If you’re lucky enough to go through the ranks and selection and (become a CEO), you’ve already proven that you are, in most cases, able to do the job. The question is, how do you define the job,” she said.

“Researchers and companies that do executive training know that executives who are very charismatic have a strong vision about the company and they talk a very good language of rallying the whole company towards this mission, which is ‘let’s do it all for the company,’ and ‘it’s good to do things for our society.'”


Warren Buffett is known for his interest in social values.
Warren Buffett is known for his interest in social values.
STORY HIGHLIGHTS
  • Chinese study finds employees are happier, and more likely to stay at a company, if their leaders clearly indicate social values
  • Employee loyalty related to whether a leader’s personal social values matched his or her outward statements
  • But middle management pick up quickly if there’s dissonance between what a CEO says and does
  • And “it’s a given” that business leaders should “know how to make money”

(CNN) — New research shows that managers can benefit from bringing values into the workplace, as long as they do it right.

A study of CEOs and their middle management in China found that employees were happier, and more likely to stay at a company, if their leaders clearly indicated social values — but also followed through in their private actions.

The study of CEOs and their underlings’ happiness was carried out by W. P. Carey School of Business Management Professor Anne S. Tsui, Ping Ping Fu of the Chinese University of Hong Kong, Jun Liu of Renmin University of China, and Lan Li of Chinese Entrepreneur Survey System.

Over the course of five years, Tsui and her collaborators studied CEOs and their subordinates at 42 companies in China. They asked both groups about the CEOs’ perceived values, and measured middle managers’ commitment to the company or likelihood of jumping ship.

They found that employee loyalty related to whether a leader’s personal social values matched his or her outward statements.

Tsui said that because corporate leaders communicate their values through every-day actions, typically middle managers can’t help but pick up on their bosses’ values. Leer más “Leaders’ social values drive staff loyalty, study finds”

Bloggers detained … but others write on

(CNN) — Across the world blogging has become a way of spreading your message but for some that message can cost them their freedom.

From Iran to Vietnam, bloggers take risks going online to spread news and views authorities have no wish to see or hear.

In Egypt, Wael Abbas is an award wining blogger and international human rights activist recognized for his work by institutions such as the Human Rights Watch and Reporters without Borders.

His blog Misr Digital which translates as “Egyptian Awareness” gained worldwide attention for video posts of torture sessions in prisons, mass sexual harassment of women, and police brutality in the streets of Egypt.

“In oppressive regimes you get both sides of the story from bloggers, who can tackle taboo issues such as torture, homosexuality, and corruption. Bloggers are a necessity in countries where media is not free; they are the main source of free information,” Abbas said.



(CNN)
— Across the world blogging has become a way of spreading your message but for some that message can cost them their freedom.

From Iran to Vietnam, bloggers take risks going online to spread news and views authorities have no wish to see or hear.

In Egypt, Wael Abbas is an award wining blogger and international human rights activist recognized for his work by institutions such as the Human Rights Watch and Reporters without Borders.

His blog Misr Digital which translates as “Egyptian Awareness” gained worldwide attention for video posts of torture sessions in prisons, mass sexual harassment of women, and police brutality in the streets of Egypt.

“In oppressive regimes you get both sides of the story from bloggers, who can tackle taboo issues such as torture, homosexuality, and corruption. Bloggers are a necessity in countries where media is not free; they are the main source of free information,” Abbas said.

We refused to let them destroy us
–Wael Abbas
Leer más “Bloggers detained … but others write on”

Google add new Twitter feature – reinvent social news

Google are currently testing a new feature on Google News , that adds a new social layer into their news function. By adding your Twitter details, Google News stories will be populated with stories that your friends have tweeted out, in the sidebar. This is in a testing phase and you’ll see if you’re part of it, if you’re presented with a box that asks you to put your Twitter name in and click save. This is one of many forays they’ve made into social and it is one experiment from them that I like!

What Google have done is to get right to the bottom of what Twitter is all about – news. Niall wrote recently on the blog about Twitter being more of a news source than a traffic driver and if this experiment from Google takes off, it will be one of the most elegant and smart uses of Twitter I’ve seen in a while. With this they have provided a much needed product, that combines news sources with social and in a sense, has completely socialised news. And it’s certainly refreshing to see Google make a step into the social realm that you can really see working, and providing real benefit to the user. Until now there hasn’t really been an easy or credible way to just find the news content shared by your Twitter friends, but Google have their existing news asset that makes this work. The tweets on the side will only contain links to stories that are on Google News. And since Google manually check each site as a source before adding it to the Google News database, they can ensure that it’s credible.
Changing News

1824234195 e6b913c563 Google add new Twitter feature reinvent social newsThis is an interesting step in the socialisation, or democratisation of news. I don’t doubt that when/if this feature is rolled out, users will be drawn more to what stories their friends are linking to, than what Google News decides you should see. This dramatically shifts the power of the news agenda and I don’t think this introduction by Google should be underestimated. It’s almost like moving ‘letters to the editor’ to the front page of a newspaper! Though there are many experiments in the socialisation of news, to date these are mostly projects that explore how social news content can be the main focus or news source. This is different as it puts your friends’ news interests and links, right beside the main news stories. This is your personalised news homepage.


images Google add new Twitter feature   reinvent social newsGoogle are currently testing a new feature on Google News , that adds a new social layer into their news function. By adding your Twitter details, Google News stories will be populated with stories that your friends have tweeted out, in the sidebar. This is in a testing phase and you’ll see if you’re part of it, if you’re presented with a box that asks you to put your Twitter name in and click save. This is one of many forays they’ve made into social and it is one experiment from them that I like!

What Google have done is to get right to the bottom of what Twitter is all about – news. Niall wrote recently on the blog about Twitter being more of a news source than a traffic driver and if this experiment from Google takes off, it will be one of the most elegant and smart uses of Twitter I’ve seen in a while. With this they have provided a much needed product, that combines news sources with social and in a sense, has completely socialised news. And it’s certainly refreshing to see Google make a step into the social realm that you can really see working, and providing real benefit to the user. Until now there hasn’t really been an easy or credible way to just find the news content shared by your Twitter friends, but Google have their existing news asset that makes this work. The tweets on the side will only contain links to stories that are on Google News. And since Google manually check each site as a source before adding it to the Google News database, they can ensure that it’s credible.

Changing News

1824234195 e6b913c563 Google add new Twitter feature   reinvent social newsThis is an interesting step in the socialisation, or democratisation of news. I don’t doubt that when/if this feature is rolled out, users will be drawn more to what stories their friends are linking to, than what Google News decides you should see. This dramatically shifts the power of the news agenda and I don’t think this introduction by Google should be underestimated. It’s almost like moving ‘letters to the editor’ to the front page of a newspaper! Though there are many experiments in the socialisation of news, to date these are mostly projects that explore how social news content can be the main focus or news source. This is different as it puts your friends’ news interests and links, right beside the main news stories. This is your personalised news homepage. Leer más “Google add new Twitter feature – reinvent social news”