“Lo malo de trabajar en comunicación, es que descreés de todo” por @FacundoArena



Partamos de la base de que nuestras vidas está rodeadas de lo que yo llamo “historias diseñadas”. Esto significa que allí a donde miremos, hay algo que nos quiere estimular, que pretende hacernos experimentar una historia, y que fue diseñado por alguien. Por ejemplo, el diseño de nuestro departamento (probablemente alguien lo haya trazado en base a la “experiencia de vida” que pretendía que sienta quien habitara el lugar), el ambiente de un restaurant (diseñado en base al momento que se quiere generar mientras se come), el diseño de nuestras ropas (para hacernos sentir “cancheros”, “serios” o “importantes”, etc.), la música que suena en la radio (diseñada para estimular nuestras emociones), los carteles publicitarios (diseñados para captar nuestra atención y vendernos lo que sea) e infinitos etcéteras.

Vía http://www.alternaria.tv/ Leer más ““Lo malo de trabajar en comunicación, es que descreés de todo” por @FacundoArena”

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La prensa recuperará con ingresos digitales la caída del papel


 | Barcelona | http://tecnologia.elpais.com

El informe anual de Price Waterhouse sobre los medios de comunicación y el ocio predice que la música digital superará a la clásica y que el acceso a Internet será desde el móvil en un 46% en 2016

La prensa comenzará a suplir con ingresos digitales la caída del papel; la sala de cine sobrevivirá; el streamingrecaudará más que la televisión de pago; el juego online ingresará más que las consolas y el ordenador en 2013; el mayor gasto publicitario en Internet seguirá siendo para la búsqueda en la web y los banners; y el gasto en música digital superará a la física en 2015. Estas son algunas de las conclusiones del informe anual de Price Waterhouse Coopers sobre el Entretenimiento y los Medios de Comunicación en el mundo.

El estudio es de aquí a cuatro años por lo cual no es ciencia ficción. En general el panorama es de lenta continuidad hacia arriba y allí donde no la hay, donde se aprecia un crecimiento brusco o un cambio de tendencia radical, échenle la culpa a un solo protagonista: China. En general Price vaticina que en cuatro años el gasto digital en estos sectores aumentará diez puntos, hasta alcanzar el 38% del total.

Libros: la mitad del mercado será digital en EE UU
El mercado en Estados Unidos moverá 21.000 millones de dólares en 2016 frente a los 19.500 millones de 2011, la mitad del sector ya se lo comerá el libro digital. Respecto a Europa, la caída del gasto en libros no será sustituida por el aumento de las ventas en digital. En el caso del libro de texto, la situación prácticamente se mantendrá igual

Prensa: lo digital suple la caída del papel
El peor enemigo del papel es la banda ancha. Allí donde está muy extendida (Estados Unidos) cae fuertemente la distribución de periódicos impresos, y suben más los digitales. En general, en Europa, el gasto en periódicos digitales suplirá la caída del gasto en los impresos. El gasto en periódicos de papel caerá de los 30.500 millones de dólares el pasado año a los 29.700 en 2016, un 0,5% en cinco años, pero se suplirá por los 1.200 millones que recaudará entonces la prensa digital.

Pero el comportamiento del consumidor va por barrios. Mientras que de aquí a 2016, los ingresos de la prensa crecerán un 12% en Argentina y un 3% en Alemania, en el Reino Unidos caerán casi un 20% y Estados Unidos más del 15%. En el capítulo de revistas, el gasto digital se triplicará en 2016 respecto a 2011, pero apenas supondrá el 10% del total.

Cine: el streaming recaudará más que la tele de pago… Leer más “La prensa recuperará con ingresos digitales la caída del papel”

Restaugr.am, inspiración culinaria a lo Instagram

Al lado de cada fotografía aparece el nombre y la imagen del usuario responsable de la pequeña pieza artística, y el objetivo del sitio web es reunir el máximo de imágenes posibles que tengan que ver con el mundo del arte culinario (realmente se pueden encontrar fotografías espectaculares).


http://wwwhatsnew.com

Restaugram  es un sitio web basado en Instagram en el que podemos encontrar cientos de fotografías relacionadas con el mundo de la cocina, los restaurantes, y la temática culinaria en general.

Cuenta con un buscador de palabras clave en el que, poniendo prácticamente cualquier cosa que se nos venga a la cabeza relacionada con el tema (he probado con coffeecokepizza drink) se nos desplegarán todas las fotografías que tengan algo que ver con la palabra, tanto descriptiva como conceptualmente. Leer más “Restaugr.am, inspiración culinaria a lo Instagram”

Fashion Websites: Trends, Showcase, Interviews

Fashion is a cultural phenomenon. It’s so often transient, but at the same time one of the most polished mirrors of our time. Unlike other art forms and creative media, fashion is a mode of self-expression for all players involved: the designer makes clothes to express their personality, and the consumer wears them for the same purpose. Fashion also accommodates a number of other creative professions, such as photography, make-up and hair-dressing and Web design.

In this post, we’ll look at websites from the fashion industry. We spoke with two developers whose websites differed in style and implementation to find out the considerations involved in designing a website for a fashion brand. Further below, you’ll find a collection of smart websites done by clothing designers, photographers, make-up artists and other players.

With its look at trends and features in this niche, this post may come in handy for those of you working on a related project or who are simply curious to know how Web design is approached in this industry. Although we won’t discuss the clothing itself, fashionistas may find some use in it, too.


Fashion is a cultural phenomenon. It’s so often transient, but at the same time one of the most polished mirrors of our time. Unlike other art forms and creative media, fashion is a mode of self-expression for all players involved: the designer makes clothes to express their personality, and the consumer wears them for the same purpose. Fashion also accommodates a number of other creative professions, such as photography, make-up and hair-dressing and Web design.

In this post, we’ll look at websites from the fashion industry. We spoke with two developers whose websites differed in style and implementation to find out the considerations involved in designing a website for a fashion brand. Further below, you’ll find a collection of smart websites done by clothing designers, photographers, make-up artists and other players.

With its look at trends and features in this niche, this post may come in handy for those of you working on a related project or who are simply curious to know how Web design is approached in this industry. Although we won’t discuss the clothing itself, fashionistas may find some use in it, too.

Some Trends On Modern Fashion Websites

Looking through the websites discussed in this post, we caught a few commonalities.

Full-Screen Photography

Photography is a powerful tool and is integral to fashion websites. Grasping how photography can impress the viewer and set the mood, many fashion brands use big high-quality pictures to dominate their websites.

Mexx
Like many other fashion websites, Mexx relies heavily on Flash and full-screen images. The design has no special features or gimmick; its uniqueness is in the content itself.

Mexx in Fashion Websites: Trends, Showcase, Interviews

Story-Telling

The fashion industry works hard to create mental associations and set expectations on the part of its audience. The market is saturated, and companies look for new ways to grab the attention of customers. One way a brand does this is by going beyond merely presenting its clothes and instead bringing its merchandise together into a storyline and associating its product line with a certain lifestyle.

Louis Vitton Journeys
Louis Vuitton Journeys is a unique Web campaign sponsored by the famous fashion brand. It features exclusive stories about influential modern personalities. The latest journey, Encounter With Greatness, features quite a smashing get-together of three football legends: Pele, Diego Maradona and Zinedine Zidane. Unique content and interactivity through Facebook integration make the website an exciting destination.

Louis-vuitton in Fashion Websites: Trends, Showcase, Interviews Leer más “Fashion Websites: Trends, Showcase, Interviews”

Almost Genius: Women’s Prosthetic Limbs as Fashion Accessories

“Outfeet addresses amputee women who still would like to overcome the trauma and lead a colorful and sexy life,” the designer says.

The idea that prostheses should be customized for women’s bodies is a good one. Ergonomic design, from chairs to medical tools, is almost always based on a male physique, to women’s detriment; in prosthetics design — the most intimate ergonomic challenge — it’s an especially grave oversight.

But the market — and lack thereof — is the problem preventing ideas like this from becoming a reality. Oddly enough, women make up a tiny percentage of amputees, even discounting people who’ve lost limbs in combat. (Diabetes is the leading cause of lower-limb amputation in the United States, and it disproportionately affects men.) So even if designers wanted to sex up women’s prostheses, they’d have a hard time finding any one willing to cough up the R&D dollars in the first place.


We live in in the post-human world augured by William Gibson. Need proof? Look at all the freakish examples of plastic surgery on TV. Does Heidi Montag look human to you?

So why can’t prosthetic legs become the next must-have fashion accessory? Like, tonight I’ll take the Birkin bag, the Tiffany bracelet, and the sexy black pull-on leg (complete with sexy black attachable high heel).

The concept is the brainchild of Israeli industrial designer Aviya Serfaty who, noting that prostheses are almost always made for men, set out to craft a limb for women. And their love for accessorizing.

Turning a Minor Innovation into a Major Innovation

John Sipe worked in an abattoir in the US in the 1920s. Like other workers there he found that he kept slipping on the wet and bloody floors. His shoes were too slippery, so he took his knife and cut thin slits across the rubber soles. He found that the shoes now gave a much better grip. In 1923 he took out a patent on the process and called it Siping with the slits called Sipes. He thought it could improve the grips of car tyres and he was right but unfortunately for him Siping was not adopted by the motor industry until the 1950s when superior tread compounds were developed that could stand up to the process.


How a Minor Innovation in One Field Can Become a Major Innovation in Another

by Paul Sloane

Turning a Minor Innovation into a Major InnovationOr, how a small idea for shoes became a big idea for cars.

Often a minor innovation in one field can become a major innovation in another field. An example is Siping.

John Sipe worked in an abattoir in the US in the 1920s. Like other workers there he found that he kept slipping on the wet and bloody floors. His shoes were too slippery, so he took his knife and cut thin slits across the rubber soles. He found that the shoes now gave a much better grip. In 1923 he took out a patent on the process and called it Siping with the slits called Sipes. He thought it could improve the grips of car tyres and he was right but unfortunately for him Siping was not adopted by the motor industry until the 1950s when superior tread compounds were developed that could stand up to the process.

On roads covered with snow, ice or water Sipes in tires significantly improve traction. A 1978 study by the US National Safety Council found that on ice Siping improved stopping distances by 22 % and rolling traction by 28%. Leer más “Turning a Minor Innovation into a Major Innovation”

25 E-Commerce Websites for Your Design Inspiration


The success of an e-commerce website is defined by sales, not by design. However, that doesn’t mean that design does not matter. In this post we’ll showcase 25 well-designed e-commerce sites from a wide variety of industries. For more on e-commerce sites please see these posts from the archives:

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Best Buy

Best Buy Leer más “25 E-Commerce Websites for Your Design Inspiration”