“Lo malo de trabajar en comunicación, es que descreés de todo” por @FacundoArena



Partamos de la base de que nuestras vidas está rodeadas de lo que yo llamo “historias diseñadas”. Esto significa que allí a donde miremos, hay algo que nos quiere estimular, que pretende hacernos experimentar una historia, y que fue diseñado por alguien. Por ejemplo, el diseño de nuestro departamento (probablemente alguien lo haya trazado en base a la “experiencia de vida” que pretendía que sienta quien habitara el lugar), el ambiente de un restaurant (diseñado en base al momento que se quiere generar mientras se come), el diseño de nuestras ropas (para hacernos sentir “cancheros”, “serios” o “importantes”, etc.), la música que suena en la radio (diseñada para estimular nuestras emociones), los carteles publicitarios (diseñados para captar nuestra atención y vendernos lo que sea) e infinitos etcéteras.

Vía http://www.alternaria.tv/ Leer más ““Lo malo de trabajar en comunicación, es que descreés de todo” por @FacundoArena”

La prensa recuperará con ingresos digitales la caída del papel


 | Barcelona | http://tecnologia.elpais.com

El informe anual de Price Waterhouse sobre los medios de comunicación y el ocio predice que la música digital superará a la clásica y que el acceso a Internet será desde el móvil en un 46% en 2016

La prensa comenzará a suplir con ingresos digitales la caída del papel; la sala de cine sobrevivirá; el streamingrecaudará más que la televisión de pago; el juego online ingresará más que las consolas y el ordenador en 2013; el mayor gasto publicitario en Internet seguirá siendo para la búsqueda en la web y los banners; y el gasto en música digital superará a la física en 2015. Estas son algunas de las conclusiones del informe anual de Price Waterhouse Coopers sobre el Entretenimiento y los Medios de Comunicación en el mundo.

El estudio es de aquí a cuatro años por lo cual no es ciencia ficción. En general el panorama es de lenta continuidad hacia arriba y allí donde no la hay, donde se aprecia un crecimiento brusco o un cambio de tendencia radical, échenle la culpa a un solo protagonista: China. En general Price vaticina que en cuatro años el gasto digital en estos sectores aumentará diez puntos, hasta alcanzar el 38% del total.

Libros: la mitad del mercado será digital en EE UU
El mercado en Estados Unidos moverá 21.000 millones de dólares en 2016 frente a los 19.500 millones de 2011, la mitad del sector ya se lo comerá el libro digital. Respecto a Europa, la caída del gasto en libros no será sustituida por el aumento de las ventas en digital. En el caso del libro de texto, la situación prácticamente se mantendrá igual

Prensa: lo digital suple la caída del papel
El peor enemigo del papel es la banda ancha. Allí donde está muy extendida (Estados Unidos) cae fuertemente la distribución de periódicos impresos, y suben más los digitales. En general, en Europa, el gasto en periódicos digitales suplirá la caída del gasto en los impresos. El gasto en periódicos de papel caerá de los 30.500 millones de dólares el pasado año a los 29.700 en 2016, un 0,5% en cinco años, pero se suplirá por los 1.200 millones que recaudará entonces la prensa digital.

Pero el comportamiento del consumidor va por barrios. Mientras que de aquí a 2016, los ingresos de la prensa crecerán un 12% en Argentina y un 3% en Alemania, en el Reino Unidos caerán casi un 20% y Estados Unidos más del 15%. En el capítulo de revistas, el gasto digital se triplicará en 2016 respecto a 2011, pero apenas supondrá el 10% del total.

Cine: el streaming recaudará más que la tele de pago… Leer más “La prensa recuperará con ingresos digitales la caída del papel”

Restaugr.am, inspiración culinaria a lo Instagram

Al lado de cada fotografía aparece el nombre y la imagen del usuario responsable de la pequeña pieza artística, y el objetivo del sitio web es reunir el máximo de imágenes posibles que tengan que ver con el mundo del arte culinario (realmente se pueden encontrar fotografías espectaculares).


http://wwwhatsnew.com

Restaugram  es un sitio web basado en Instagram en el que podemos encontrar cientos de fotografías relacionadas con el mundo de la cocina, los restaurantes, y la temática culinaria en general.

Cuenta con un buscador de palabras clave en el que, poniendo prácticamente cualquier cosa que se nos venga a la cabeza relacionada con el tema (he probado con coffeecokepizza drink) se nos desplegarán todas las fotografías que tengan algo que ver con la palabra, tanto descriptiva como conceptualmente. Leer más “Restaugr.am, inspiración culinaria a lo Instagram”

Fashion Websites: Trends, Showcase, Interviews

Fashion is a cultural phenomenon. It’s so often transient, but at the same time one of the most polished mirrors of our time. Unlike other art forms and creative media, fashion is a mode of self-expression for all players involved: the designer makes clothes to express their personality, and the consumer wears them for the same purpose. Fashion also accommodates a number of other creative professions, such as photography, make-up and hair-dressing and Web design.

In this post, we’ll look at websites from the fashion industry. We spoke with two developers whose websites differed in style and implementation to find out the considerations involved in designing a website for a fashion brand. Further below, you’ll find a collection of smart websites done by clothing designers, photographers, make-up artists and other players.

With its look at trends and features in this niche, this post may come in handy for those of you working on a related project or who are simply curious to know how Web design is approached in this industry. Although we won’t discuss the clothing itself, fashionistas may find some use in it, too.


Fashion is a cultural phenomenon. It’s so often transient, but at the same time one of the most polished mirrors of our time. Unlike other art forms and creative media, fashion is a mode of self-expression for all players involved: the designer makes clothes to express their personality, and the consumer wears them for the same purpose. Fashion also accommodates a number of other creative professions, such as photography, make-up and hair-dressing and Web design.

In this post, we’ll look at websites from the fashion industry. We spoke with two developers whose websites differed in style and implementation to find out the considerations involved in designing a website for a fashion brand. Further below, you’ll find a collection of smart websites done by clothing designers, photographers, make-up artists and other players.

With its look at trends and features in this niche, this post may come in handy for those of you working on a related project or who are simply curious to know how Web design is approached in this industry. Although we won’t discuss the clothing itself, fashionistas may find some use in it, too.

Some Trends On Modern Fashion Websites

Looking through the websites discussed in this post, we caught a few commonalities.

Full-Screen Photography

Photography is a powerful tool and is integral to fashion websites. Grasping how photography can impress the viewer and set the mood, many fashion brands use big high-quality pictures to dominate their websites.

Mexx
Like many other fashion websites, Mexx relies heavily on Flash and full-screen images. The design has no special features or gimmick; its uniqueness is in the content itself.

Mexx in Fashion Websites: Trends, Showcase, Interviews

Story-Telling

The fashion industry works hard to create mental associations and set expectations on the part of its audience. The market is saturated, and companies look for new ways to grab the attention of customers. One way a brand does this is by going beyond merely presenting its clothes and instead bringing its merchandise together into a storyline and associating its product line with a certain lifestyle.

Louis Vitton Journeys
Louis Vuitton Journeys is a unique Web campaign sponsored by the famous fashion brand. It features exclusive stories about influential modern personalities. The latest journey, Encounter With Greatness, features quite a smashing get-together of three football legends: Pele, Diego Maradona and Zinedine Zidane. Unique content and interactivity through Facebook integration make the website an exciting destination.

Louis-vuitton in Fashion Websites: Trends, Showcase, Interviews Leer más “Fashion Websites: Trends, Showcase, Interviews”

Almost Genius: Women’s Prosthetic Limbs as Fashion Accessories

“Outfeet addresses amputee women who still would like to overcome the trauma and lead a colorful and sexy life,” the designer says.

The idea that prostheses should be customized for women’s bodies is a good one. Ergonomic design, from chairs to medical tools, is almost always based on a male physique, to women’s detriment; in prosthetics design — the most intimate ergonomic challenge — it’s an especially grave oversight.

But the market — and lack thereof — is the problem preventing ideas like this from becoming a reality. Oddly enough, women make up a tiny percentage of amputees, even discounting people who’ve lost limbs in combat. (Diabetes is the leading cause of lower-limb amputation in the United States, and it disproportionately affects men.) So even if designers wanted to sex up women’s prostheses, they’d have a hard time finding any one willing to cough up the R&D dollars in the first place.


We live in in the post-human world augured by William Gibson. Need proof? Look at all the freakish examples of plastic surgery on TV. Does Heidi Montag look human to you?

So why can’t prosthetic legs become the next must-have fashion accessory? Like, tonight I’ll take the Birkin bag, the Tiffany bracelet, and the sexy black pull-on leg (complete with sexy black attachable high heel).

The concept is the brainchild of Israeli industrial designer Aviya Serfaty who, noting that prostheses are almost always made for men, set out to craft a limb for women. And their love for accessorizing.

Turning a Minor Innovation into a Major Innovation

John Sipe worked in an abattoir in the US in the 1920s. Like other workers there he found that he kept slipping on the wet and bloody floors. His shoes were too slippery, so he took his knife and cut thin slits across the rubber soles. He found that the shoes now gave a much better grip. In 1923 he took out a patent on the process and called it Siping with the slits called Sipes. He thought it could improve the grips of car tyres and he was right but unfortunately for him Siping was not adopted by the motor industry until the 1950s when superior tread compounds were developed that could stand up to the process.


How a Minor Innovation in One Field Can Become a Major Innovation in Another

by Paul Sloane

Turning a Minor Innovation into a Major InnovationOr, how a small idea for shoes became a big idea for cars.

Often a minor innovation in one field can become a major innovation in another field. An example is Siping.

John Sipe worked in an abattoir in the US in the 1920s. Like other workers there he found that he kept slipping on the wet and bloody floors. His shoes were too slippery, so he took his knife and cut thin slits across the rubber soles. He found that the shoes now gave a much better grip. In 1923 he took out a patent on the process and called it Siping with the slits called Sipes. He thought it could improve the grips of car tyres and he was right but unfortunately for him Siping was not adopted by the motor industry until the 1950s when superior tread compounds were developed that could stand up to the process.

On roads covered with snow, ice or water Sipes in tires significantly improve traction. A 1978 study by the US National Safety Council found that on ice Siping improved stopping distances by 22 % and rolling traction by 28%. Leer más “Turning a Minor Innovation into a Major Innovation”

25 E-Commerce Websites for Your Design Inspiration


The success of an e-commerce website is defined by sales, not by design. However, that doesn’t mean that design does not matter. In this post we’ll showcase 25 well-designed e-commerce sites from a wide variety of industries. For more on e-commerce sites please see these posts from the archives:

(…)

Best Buy

Best Buy Leer más “25 E-Commerce Websites for Your Design Inspiration”

Craftsmanship in Designing Websites

With high pressure from clients and crazy development schedules for web designers, it is easy to forget to spend the proper amount of time crafting a design.

In the interest of speeding things up, it’s tempting to skip over small details. This is an easy pitfall to which to succumb, but in the end, it can hurt your overall career.

This article will share methods and simple tools for building better portfolio pieces, having happier clients, and imbuing your work with more value.
Professional Pride and Value

If you do not take pride in your job, strive to build better value, and feel rewarded in your work, this article is not for you. The first step to being a better craftsman is care for your work no matter what it is.

Regardless of whether or not the subject is close to your heart, as a designer you should always be proud of your work. It is true that clients, deadlines, and projects will occasionally force you to make decisions that you do not agree with, but part of being a valuable and effective professional is genuine care for your work and your clients.

Love your craft and it will pay off. Real value starts at the core of how you handle your work in your practices, presentation, and approach.


by Shawn Borsky

With high pressure from clients and crazy development schedules for web designers, it is easy to forget to spend the proper amount of time crafting a design.In the interest of speeding things up, it’s tempting to skip over small details. This is an easy pitfall to which to succumb, but in the end, it can hurt your overall career.
This article will share methods and simple tools for building better portfolio pieces, having happier clients, and imbuing your work with more value.

Professional Pride and Value

If you do not take pride in your job, strive to build better value, and feel rewarded in your work, this article is not for you. The first step to being a better craftsman is care for your work no matter what it is.

Regardless of whether or not the subject is close to your heart, as a designer you should always be proud of your work. It is true that clients, deadlines, and projects will occasionally force you to make decisions that you do not agree with, but part of being a valuable and effective professional is genuine care for your work and your clients.

Love your craft and it will pay off. Real value starts at the core of how you handle your work in your practices, presentation, and approach. Leer más “Craftsmanship in Designing Websites”

American Apparel collapse told through 10 of its advertisements

By David Kiefaber on Thu Aug 26 2010

AaFlavorwire’s exploration of American Apparel’s decline, as shown through the clothing company’s slapdash advertising, is like watching a clown die: sad, sobering, but still funny. That its owner is a sexist mongrel is well-known, but Dov Charney’s transgressions have been far from the only problem at a company that never settled on what image it wanted. Its models were either blankly parading their scanties with gonzo-porn production values (the “Pyramide Humaine” ad is especially gross) or trying to look casual in boyishly ugly, unflattering designs. Sometimes there weren’t any AA products in the ads at all. Now, a certain amount of cheeky camp has always been part of AA’s brand, often literally. Which is fine, but they had trouble deciding how seriously to take themselves, and now the company is in danger of being removed from the NYSE.


By David Kiefaber on Thu Aug 26 2010

AaFlavorwire’s exploration of American Apparel’s decline, as shown through the clothing company’s slapdash advertising, is like watching a clown die: sad, sobering, but still funny. That its owner is a sexist mongrel is well-known, but Dov Charney‘s transgressions have been far from the only problem at a company that never settled on what image it wanted. Its models were either blankly parading their scanties with gonzo-porn production values (the “Pyramide Humaine” ad is especially gross) or trying to look casual in boyishly ugly, unflattering designs. Sometimes there weren’t any AA products in the ads at all. Now, a certain amount of cheeky camp has always been part of AA’s brand, often literally. Which is fine, but they had trouble deciding how seriously to take themselves, and now the company is in danger of being removed from the NYSE. Leer más “American Apparel collapse told through 10 of its advertisements”

Nike files patent app for self-lacing shoes, Doc Brown not listed as an inventor

The patent app was filed on February 11, 2009 and is listed as a continuation in part of application filed on May 2, 2008. All I know is it’s about time some of the cool tech from the movies of my childhood finally came to be. All of the electronics needed for the shoe is in the sole. The design looks much better than that DIY hack I mentioned for self-lacing Nike’s a while back.


I really wanted three things from the movie Back to the Future II. I wanted that DeLorean, the hover board, and those Nike shoes that laced themselves. Decades later, I still have none of the three. Nike has filed a patent app that may finally put those sweet shoes on my feet.

nikepatent sg

Apparently, some of the people from the Nike Innovative Kitchen have filed a patent app for a self-lacing shoes like that pair from the flick. The shoe in the patent app even appears to have the same design. Along with the “automatic fastening system”, the shoes also have a lighting system. Leer más “Nike files patent app for self-lacing shoes, Doc Brown not listed as an inventor”

Designer Hopes to Bring Chic to Geeks

By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said.


By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said. Leer más “Designer Hopes to Bring Chic to Geeks”

Beautiful Vintage Design: Showcase and Resources

The vintage style is very popular in web design right now and has been mastered by many designers. Vintage-style designs typically include textures, colors and some items that give it that vintage feel. In this post we’ll showcase some excellent examples for your inspiration, and we’ll also feature some resources, like textures and Photoshop brushes, to help in your own vintage-style design.
Showcase of Vintage Inspired Design:

If you’re looking for inspiration for some of the best vintage-styled web designs, here is our collection of more than 25 of them. You’ll see that the vintage approach to design is used in a wide variety of industries and for all different types of websites.


The vintage style is very popular in web design right now and has been mastered by many designers. Vintage-style designs typically include textures, colors and some items that give it that vintage feel. In this post we’ll showcase some excellent examples for your inspiration, and we’ll also feature some resources, like textures and Photoshop brushes, to help in your own vintage-style design.

Showcase of Vintage Inspired Design:

If you’re looking for inspiration for some of the best vintage-styled web designs, here is our collection of more than 25 of them. You’ll see that the vintage approach to design is used in a wide variety of industries and for all different types of websites.

Heartbreaker Fashion

Heartbreaker Fashion

The New York Moon

The New York Moon

Edgewater Cottage Community

Edgewater Cottage Community Leer más “Beautiful Vintage Design: Showcase and Resources”

Killer Jeans taps Grey Mumbai for advertising account in India

The brand is known for its edgy and international advertising. Karan Rawat, who recently joined the agency as ECD, has had a long-standing relationship with Killer Jeans.

According to a statement, Rawat’s appointment and the recent strengthening of the creative team at Grey Mumbai has worked in the agency’s favour in winning this account.

On the appointment, Sandeep Varma, VP of marketing at Killer Jeans, said, “We were impressed by Grey’s all-round skills. We look forward to some fresh new ideas that will take our brand to the next level.”


MUMBAI – Killer Jeans, the flagship brand of Kewal Kiran Clothing, has appointed Grey Mumbai as its creative agency.

Killer Jeans taps Grey Mumbai for advertising account in India

Killer Jeans

The brand is known for its edgy and international advertising. Karan Rawat, who recently joined the agency as ECD, has had a long-standing relationship with Killer Jeans.

According to a statement, Rawat’s appointment and the recent strengthening of the creative team at Grey Mumbai has worked in the agency’s favour in winning this account.

On the appointment, Sandeep Varma, VP of marketing at Killer Jeans, said, “We were impressed by Grey’s all-round skills. We look forward to some fresh new ideas that will take our brand to the next level.” Leer más “Killer Jeans taps Grey Mumbai for advertising account in India”

Peacekeeper Handbags


Designer James Piatt creates his exclusive bags for those girls who are rebels by nature and deny everything that is common and appropriate.


bags_piatt5 Leer más “Peacekeeper Handbags”

News from culture-buzz.com


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// One ’Like’ to Rule Them All

I haven’t done a great job of keeping up with all the changes Facebook has made in the last few days — but chances are, few people have because there have been so many, both on the user (…)


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