Tim Jackson’s economic reality check


About this talk

As the world faces recession, climate change, inequity and more, Tim Jackson delivers a piercing challenge to established economic principles, explaining how we might stop feeding the crises and start investing in our future.

About Tim Jackson

Tim Jackson studies the links between lifestyle, societal values and the environment to question the primacy of economic growth. Full bio and more links

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Four out of Five Experts Agree — With Me!

The research team, led by Dan Kahan of Yale Law School, studied “a broadly representative sample” of 1,500 Americans in 2009. Through a series of questions, their cultural beliefs were measured on what can be called a left-right scale (although the researchers do not use the terms “liberal” and “conservative” in their paper). Those strongly holding egalitarian and communitarian outlooks were on one end of the spectrum, while those with hierarchical and individualistic views were on the other.

Participants were then presented with a series of statements and asked whether in their view most experts concurred with them. Three of the statements represented the consensus of scientific opinion: “Global temperatures are increasing,” “Human activity is causing global warming,” and “Radioactive wastes from nuclear power can be safely disposed of in deep underground storage facilities.”

Finally, the participants were introduced to a fictional expert on one of those subjects, who either agreed or disagreed with their position. After reviewing the researcher’s credentials and reading a bit of their writing, each participant rated the degree to which they found the expert knowledgeable and trustworthy.


New research finds we trust experts who agree with our own opinions, suggesting that subjective feelings override scientific information.

By Tom Jacobs
http://www.miller-mccune.com/

A clear consensus of opinion emerges within the scientific community on an important issue, such as climate change. But the public, and its elected leaders, remains unconvinced and unreceptive to well-founded warnings.

With this phenomenon growing frustratingly familiar, researchers can be forgiven if they begin to feel like Rodney Dangerfields in lab coats. From their perspective, they don’t get no respect.

Newly published research suggests that’s not entirely true: Americans do believe and trust researchers. But we focus our attention on those experts whose ideas conform with our preconceived notions. The others tend to get discounted or ignored.

“Scientific opinion fails to quiet societal disputes on such issues (as climate change) not because members of the public are unwilling to defer to experts, but because culturally diverse persons tend to form opposing perceptions of what experts believe,” a team of scholars writes in the Journal of Risk Research. “Individuals systematically overestimate the degree of scientific support for positions they are culturally predisposed to accept.” Leer más “Four out of Five Experts Agree — With Me!”

Collection of Global Warming Art for the Green at Heart


By Prakash Ghodke
http://designm.ag/inspiration/collection-of-global-warming-art-for-the-green-at-heart/

When the temperature of our planet increases, it means that our planet is hot and ill! The rise in your body temperature is called fever, when the same happen to earth atmosphere and ocean it is called Global Warming. So today we have collected 30 incredible artworks related to global warming. Comments are really appreciated.

Help Stop Global Warming

Help Stop Global Warming Campaign

Global Warming PSA Project

Global Warming

Global warming

evolution

Leer más “Collection of Global Warming Art for the Green at Heart”

Please don’t tell my mum I work in advertising. (She thinks I play the piano in a local brothel).

For Advertising : According to David Ogilvy

“Advertising nourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production“.

Against Advertising : According to Jeremy Waite

“Advertising encourages us to buy stuff we don’t need, with money we don’t have, to impress people we don’t like“.

The advertising industry gets a tough ride. Now don’t get me wrong – I LOVE the industry. I’ve worked in it for over 14 years, but I do think it’s important from time to time to assess exactly what it is that we marketers / entrepreneurs are all trying to achieve (and why).

Advertising has developed a bad reputation in recent years but it also shapes cultures, it affects society and it grows brands. But because advertising has proved so successful over the years, it has become this incredible thing that our entire economy can’t live without.

Am I saying that we should live without advertising? Nay, nay and thrice nay! But do I think that our motivation for selling things is wrong? Much of the time, yes.


by jeremywaite

For Advertising : According to David Ogilvy

Advertising nourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production“.

Against Advertising : According to Jeremy Waite

Advertising encourages us to buy stuff we don’t need, with money we don’t have, to impress people we don’t like“.

The advertising industry gets a tough ride.  Now don’t get me wrong – I LOVE the industry. I’ve worked in it for over 14 years, but I do think it’s important from time to time to assess exactly what it is that we marketers / entrepreneurs are all trying to achieve (and why).

Advertising has developed a bad reputation in recent years but it also shapes cultures, it affects society and it grows brands.  But because advertising has proved so successful over the years, it has become this incredible thing that our entire economy can’t live without.

Am I saying that we should live without advertising? Nay, nay and thrice nay!  But do I think that our motivation for selling things is wrong?  Much of the time, yes. Leer más “Please don’t tell my mum I work in advertising. (She thinks I play the piano in a local brothel).”

Guest post: Can a startup think global without boarding a plane?

by Guest Author

This is a guest post by Richard Leyland, an entrepreneur and writer with a particular focus on the future of work. Richard is also the founder of WorkSnug, the location-based service for mobile workers.

Last year I founded a tech company in the augmented reality space. We’re doing pretty well. What began as me, an idea and a laptop is now a company with five people, plus a small army of freelancers and contractors. From roots in London we’ve now launched in sixteen cities across nine countries and two continents. We can reasonably claim to be global.

But we don’t fly. More than that, our founding principles make a public commitment that we won’t fly in the course of our business.


This is a guest post by Richard Leyland, an entrepreneur and writer with a particular focus on the future of work. Richard is also the founder of WorkSnug, the location-based service for mobile workers.

Last year I founded a tech company in the augmented reality space. We’re doing pretty well. What began as me, an idea and a laptop is now a company with five people, plus a small army of freelancers and contractors. From roots in London we’ve now launched in sixteen cities across nine countries and two continents. We can reasonably claim to be global.

But we don’t fly. More than that, our founding principles make a public commitment that we won’t fly in the course of our business. Leer más “Guest post: Can a startup think global without boarding a plane?”

Exxon Vision Is Perilously Short-Term

In Mein Kampf, Adolf Hitler outlined the crucial importance of an ‘effective emblem’, which he saw as ‘the first impetus for the interest in the movement’.

His adoption of the swastika was a vital ingredient in the rise of National Socialism in Germany and its eventual domination of much of Europe. It is impossible, therefore, not to include the swastika, along with the Coca-Cola swirl or the Ford oval, as one of the 20th century’s most iconic and important logos.

It is an uncomfortable inclusion. Any sane individual abhors everything the Nazis stood for, yet it is still possible to acknowledge the expert manner in which its brand identity was conceived without supporting the ends to which it was used. [Más…]

I have similar feelings about ExxonMobil. Over the past eight years, it has masterminded one of the most impressive global communications campaigns in the history of public relations. At the same time, however, the company’s success in obfuscating the issues in its response to global warming must surely rank as one of the most shameful exercises in corporate self-interest.

Despite mounting empirical evidence and the overwhelming weight of opinion from independent climate experts, ExxonMobil has managed to sow the seeds of doubt among consumers, the media and governments, thereby slowing any potential responses to global warming. It has achieved this through a combination of masterful PR, lobbying, strategic funding of NGOs and the leadership of its senior management.


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In Mein Kampf, Adolf Hitler outlined the crucial importance of an ‘effective emblem’, which he saw as ‘the first impetus for the interest in the movement’.

His adoption of the swastika was a vital ingredient in the rise of National Socialism in Germany and its eventual domination of much of Europe. It is impossible, therefore, not to include the swastika, along with the Coca-Cola swirl or the Ford oval, as one of the 20th century’s most iconic and important logos.

It is an uncomfortable inclusion. Any sane individual abhors everything the Nazis stood for, yet it is still possible to acknowledge the expert manner in which its brand identity was conceived without supporting the ends to which it was used. Leer más “Exxon Vision Is Perilously Short-Term”

Australia prohíbe los logos en las cajetillas de tabaco

“Los cigarrillos no son nada divertido, los cigarrillos matan personas”, subraya Kevin Rudd, primer ministro de Australia. “La nuestra será la legislación más dura del mundo en lo que a restricciones sobre los paquetes de cigarrillos se refiere


Se avecinan momentos difíciles para la industria tabacalera en Australia. El gobierno de este país prohibirá a partir de 2012 los logotipos y signos distintivos de marca de todas las cajetillas de cigarros.

El plan, que ya ha recibido airadas críticas por parte de las compañías de tabaco, es que a partir de 2012 todos los paquetes de cigarros tengan el mismo aspecto y contengan además agresivos mensajes acerca de los efectos perniciosos que sobre la salud tiene el consumo de cigarrillos. Leer más “Australia prohíbe los logos en las cajetillas de tabaco”