Don’t keep yourself DRY; be REAL instead

“Taking the look at organic impressions one step further, recall, awareness and purchase intent were still rising after 10 or more exposures to the message. These results stand in strong contrast to the scant four impressions that usually influence growth in these dimensions for standard display campaigns. What’s more, the jump in awareness between the consumers who were exposed to between three and nine organic messages and those were exposed to 10 or more was a considerable 15 points.”

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SXSW Interactive 2010: Jason Fried-1
Image by courtneyBolton via Flickr

If you look up DRY in Google you’ll probably get as a first result the Wikipedia entry for:

Don’t Repeat Yourself

“Every piece of knowledge must have a single, unambiguous, authoritative representation within a system.”

It’s an excellent principle for software development and comes from an awesome book called The Pragmatic Programmer that I highly recommend to anyone in the software industry.

But a problem with this principle for developers and non-developers alike is that people (even unwittingly) apply it to all situations in there life. Leer más “Don’t keep yourself DRY; be REAL instead”