The music industry has long been putting fans to work for help with promotions and sales, and now it looks like Domino’s Pizza is getting in on the action as well. A new widget launched last month lets consumers serve as affiliate marketers for the brand through their social networking pages and blogs.
Domino’s UK is apparently the first brand to test the new widget, which comes from UK agency BLM Quantum, part of Arena BLM. All consumers need do is install the widget on their website, blog or social networking page, start promoting Domino’s on their personal web space, and then wait for the cash to roll in. The widget tracks all orders placed through their site and rewards consumers with 0.5 percent of every purchase.
All the marketing experts in the world can’t hold a candle to the persuasive power socially connected consumers have over each other; the key is harnessing that power and putting it to work for your brand—with rewards, of course, for the consumers in question. Who will be the first brand in *your* industry to leverage the virtually limitless marketing muscle of sellsumers?
Spotted by: MarketingWeek via Rick Edgars
It’s been only a few weeks since we covered French WTFjeans, but we couldn’t resist mentioning another gadget-friendly clothing accessory we recently came across. For those not willing to stuff their jeans with electronics—however well-suited those jeans might be—the Bandee is a multifunctional sash designed to hold mobile phones, iPods and all sorts of other gadgets that otherwise fill up pockets or get lost in handbags.
The award-winning Bandee is a “multifunctional transport solution for the little things of everyday life,” as its Berlin-based creator puts it. Cellphones, music players, wallets, ID, keys, lipstick and a virtually infinite variety of other small items fit nicely in its many pockets, relieving the wearer of the need to carry a heavy bag or load the pockets of one’s clothes. Compartments are configured to ensure that nothing falls out—even on the most challenging half-pipe, say—and a variety of designs are available. Pricing ranges from EUR 29.95 for solid-coloured Bandees to EUR 39.95 for multicolour designs.
Currently selling through its online shop as well as through retail outlets in Portugal, the Netherlands, South Korea, Poland and Turkey, Bandee is now seeking distributors in other countries. One to bring to the gadget-dependent masses in your part of the world…?
We’ve seen numerous social networks for travellers in recent years, including KLM’s location-specific Club China and Club Africa for connecting people who do business in those parts of the world. Taking a slightly different tack is British Airways’ Metrotwin, which focuses on comparing and contrasting city “twins” instead.
New York and London are the cities paired on the main Metrotwin site, which provides recommendations for the best neighbourhoods, businesses, attractions and places to visit on both sides of the pond. Rather than connecting travellers, it strives to be more of a social utility for time-starved, novelty-seeking urbanites living in or travelling between the two cities. Same goes for Metrotwin Mumbai, a like-minded arm of the effort that pairs London and Mumbai instead. The site explains: “Do you know where to find the Breach Candy of London? What about the Tate Modern of Mumbai? Metrotwin makes these cross-references useful by asking people like you to suggest Mumbai and London ‘twins’ for neighbourhoods, businesses, attractions, places and people.” Rather than reviewing any and every cafe in those cities, then, it focuses on comparable “best of” destinations, drawing from local online communities and bloggers—who, incidentally, get rewarded for their content with British Airways miles.
Now in beta, Metrotwin puts an interesting spin on travel review sites by focusing on equivalent attractions in very different cities. That’s how people often learn about new things, after all—by comparing them with what they already know—so the approach makes intuitive sense. One to emulate for travellers in your part of the world, or to apply to a different product category?
Spotted by: Louisa Redshaw
Image credits: Deepa and obo-bobolina
UK law requires that children under the age of 12 travel with a booster seat to help avoid serious injury in the event of a collision, and similar laws apply in countries around the world. Normally made of hard plastic, these seats are bulky and difficult to transport, so many children go without proper safety provision when travelling in other people’s cars, rental cars and taxis. Enter BubbleBum, an inflatable, safety-approved car booster seat, providing a lightweight, portable alternative to its cumbersome counterparts.
Launched in December 2009 and claimed to be a world’s first, the patent-pending BubbleBum booster seats fold flat when deflated, making them easy to carry in rucksacks or handbags and convenient to take on holidays, school trips or car pooling. The BubbleBum booster seat is priced at GBP 24.99 and can be purchased through the company’s website.
BubbleBum is currently negotiating distribution deals with several large retailers in the UK, Ireland and North America, as well as a travel company. Given the increasingly mobile lifestyles of parents, the demand for travel-friendly child safety solutions is surely on the rise. Get on board now and strap in for a rewarding ride! (Related: For parents on the go, folding high-chair made of cardboard.)
Spotted by: Mark Nagurski
Much the way Supercool School allows anyone to create and monetize an online school, so Estonia-based Traindom focuses on helping information entrepreneurs market their expertise.
No programming or design skills are required to create an education-focused business with Traindom; rather, the site gives users everything they need, including an easy-to-use product creation interface, client management tools, payment systems and more. Content can be conveyed through text, images, audio or video, and support is available both from the company and through a community forum. Traindom users don’t pay until they win 10 sales, and there are no contracts, setup or termination fees. Pricing ranges from nothing for a free account supporting up to 10 clients with 500 megabytes of video storage to USD 99 per month for unlimited clients and 10 gigabytes of storage.
Picking up where general sites like Instructables leave off, Traindom could provide just the platform for minipreneurs with niche expertise. One to try out on the target market that matters to you?
Spotted by: John Greene
University of the People—which we covered last week—may be tuition-free, but plenty of other schools around the globe are profitable. Just launched earlier this year, Supercool School is an education platform that lets anyone create and monetize an online school of their very own.
For USD 15 per month, users of San Francisco-based Supercool School can create real-time classes and make them available to an unlimited number of students from all around the world. The white-label platform offers streaming audio and video as well as the ability to share documents and presentations over the web. Every live class is recorded and stored, enabling thousands of students to view them afterwards. School creators can offer their classes for free or charge for them as part of a global education business that’s customizable, brandable and scalable. Professional accounts with unlimited access to Supercool School are now in invitation-only beta; in the meantime, a free version of the platform can be used to offer up to 15 classes per month.
More than 45,000 companies and 300,000 entrepreneurs post revenues of roughly $30 billion per year in the U.S. education and training services industry alone, says Supercool, which now enables more than 100 schools, 700 classes and 2,500 users. Time to start a little global education business of your own…? (Related: Peer-to-peer ‘(un)classes’ match interest with passion.)
Spotted by: John Greene