“GPS para perderse” :) @JeepArgentina


http://www.gpsparaperderse.com/

Cliente: Chrysler
Producto: Jeep
Agencia: Leo Burnett Argentina
Tema: “GPS para perderse”

¿Personal o profesional? Un dilema en las redes sociales


/-/
1.500 millones de personas se conectan a diario a las redes sociales: la mayoría busca mantener el contacto con amigos y familiares pero muchos también las utilizan “por trabajo” o con un claro interés profesional. ¿Cómo compaginamos ambos usos? Os damos algunos consejos.
Los usuarios han encontrado en las redes sociales un lugar dónde poder compartir, interactuar y mantenerse en contacto con cualquier internauta del mundo con intereses comunes. Somos seres sociales y los datos de 2012 lo demuestran: en España, 8 de cada 10 usuarios entre los 18 y los 55 años las utilizan según el IV Estudio sobre redes sociales en Internet elaborado por IAB España.De los que 6 millones viven conectados a la red 24 horas como recoge La Sociedad de la Información en España, informe editado por Telefónica.

Sin embargo, la privacidad personal se ha convertido en la moneda de cambio y lo que publicamos en Internet es ahora, para lo bueno y para lo malo, nuestra carta de presentación ante el resto de la sociedad.

Vivimos conectados a centenares de personas a las que estamos unidos en mayor o menor grado: en nuestra audiencia personal de “amigos” y “seguidores” se mezclan antiguos compañeros de colegio, familiares, colegas del trabajo, en ocasiones jefes, clientes, proveedores, e incluso conocidos de un día. En nuestro día a día en las redes compartimos fotos y gustos personales, junto a noticias y reflexiones profesionales, construyendo así unas identidades “híbridas”.

¿Es correcto publicar lo mismo para un amigo, un cliente o tu jefe?

Más de un empleado ha perdido el trabajo por fotos lúdicas u opiniones críticas hacía la empresa. A veces el simple hecho de tratar temas sensibles con poco tacto pone en peligro la imagen de la empresa junto a nuestra credibilidad profesional. Además, cuanta más responsabilidad o visibilidad pública tengamos, más peso y repercusión tendrá nuestra actividad en las redes.Error de Chrysler en Twitter

Mención aparte para el trabajo de community manager que supone un riesgo añadido: confundir el perfil personal y el profesional al publicar puede desencadenar una verdadera crisis de reputación corporativa, como la que sufrieron Chrysler (@Chryslerautos) o la Policía (@Policia).

Algunos podrían pensar que la solución es abandonar los Social Media, una medida a evitar teniendo en cuenta las grandes oportunidades que nos brindan para potenciar nuestra marca personal y promovernos a nivel profesional. En 2012 la mitad de las empresas españolas buscó activamente candidatos a través de Internet y un 80% consultó las redes sociales en el proceso de selección según Adecco.

¿Cómo armonizar ambos usos: profesional y personal? Leer más “¿Personal o profesional? Un dilema en las redes sociales”

Los 5 posts más vistos del mes de octubre | cookingideas.es


cookingideas.es

1. De cómo el Rolex pasó de ser un simple reloj a convertirse en paradigma del prestigio

2. Así se las gasta Donald Trump para que no construyan un parque eólico frente a su complejo de golf

3. ¿Es legal matar un zombi en España?

4. Sorteamos dos iPhone 5 entre los seguidores de Cooking Ideas

5. Una hembra por cada cinco varones: ¿Cómo se lo montaban en la Tierra Media?

Precautions every social media professional must take


By Want to avoid a social media fail—and a PR disaster—for your brand (personal or professional)?

The new nightmare for brand marketers is commonly referred to as #socialmediafail—putting out the wrong message, through inadvertence or ignorance, in social media channels. 

It makes the blood of any marketer or PR professional run cold just thinking of the social media crises that can occur as a result of one errant tweet.

In college, I majored in radio. Back in the days vinyl still ruled, the common nightmare was failing to put the needle on the record resulting in dead air. Another waking dread was leaving the microphone on and unknowingly uttering one of George Carlin’s Seven Words.

Like the dead air of my radio past, misguided and often offensive or accidental tweets, Facebook posts, Reddit posts, and so on, keep folks like me up at night—on a regular basis.

There is no shortage of examples: Leer más “Precautions every social media professional must take”

Chrysler Aims for February Deadline to Open U.S. Fiat Showrooms

Sergio Marchionne, chief executive officer of both Chrysler and Fiat, has said the Fiat 500 will go on sale late this year in the U.S. as the Turin, Italy-based automaker reintroduces its namesake brand to the world’s second-largest auto market. Fiat, which owns 20 percent of Chrysler, took control of the U.S. automaker as part of its bankruptcy restructuring in 2009.

The company said it will pick new Fiat franchises based on several criteria, including plans to create a standalone facility. Dealers have been told to build a business case for a Fiat franchise based on gross margins of as much as $1,500 for each Fiat 500 sold, people familiar with the planning have said.

Free Space

Some Chrysler dealers will have open space for a Fiat franchise after the closing of General Motors Co.’s Saturn and other brands, said Alan Helfman, vice president of River Oaks Chrysler Jeep Dodge in Houston. Helfman said in a telephone interview that he’s planning to submit a franchise application.

“I can have preparations in place, but I think it’s going to take a little time” for a showroom, he said. “Anytime I’ve built anything, if I thought I could do it in three months, it took six.”

Marchionne is scheduled to attend his first large-scale meeting with Chrysler dealers today in Orlando, Florida. The meeting, the first since 2007, comes as Marchionne is introducing 16 new or refreshed vehicles before the end of the year.

2011 Lineup

The heads of the automaker’s vehicle brands — Chrysler, Dodge, Jeep, Ram and Fiat — are also expected to attend the meeting, Kisiel said. For most dealers, it will be their first chance to see the 2011 model year lineup, much of which will reach showrooms later this year, he said.


Whitehouse Chrysler Group

By Tim Higgins

Sept. 14 (Bloomberg) — Chrysler Group LLC, the automaker run by Fiat SpA, said dealers who want to sell the Fiat 500 subcompact car in the U.S. should have their new showrooms completed and running by the end of February.

Dealers will need time to train staff for selling the Fiat 500 and should have a separate showroom in place prior to the start of marketing in March, Ralph Kisiel, a Chrysler spokesman, said yesterday.

“We’d like it up as soon as possible so they can get their Fiat franchise and start selling the vehicle,” he said in a telephone interview.

Dealers must submit their Fiat franchise proposals to Chrysler by Sept. 22, and about 165 winners will be picked in October, the Auburn Hills, Michigan-based company has said.

Some dealers may be allowed to open later, Kisiel said.

“The key here is you don’t open something if they’re not ready,” Kisiel said. Leer más “Chrysler Aims for February Deadline to Open U.S. Fiat Showrooms”

New Jeep Wranglers get USB interface, reworked interiors

Automotive group Chrysler has shown off what new features will be incorporated into the 2011 Jeep Wrangler and Jeep Wrangler Unlimited models, which include a completely overhauled and technologically updated interior.

Automotive group Chrysler has shown off what new features will be incorporated into the 2011 Jeep Wrangler and Jeep Wrangler Unlimited models, which include a completely overhauled and technologically updated interior.

One of the best features included in most minivans has made its way to the Jeep line – built-in radio controls from the steering wheel. The new wheel console also allows drivers to operate a connect cell phone.

The dashboard has been updated with a USB interface and a specific port for 12-volt power devices. Production of the new models is currently underway.

“While retaining unmatched, legendary capability, the 2011 Jeep Wrangler boasts an all-new interior that delivers a host of comfort, convenience and versatility features,” said Jeep CEO Mike Manley.


Mark Raby

Automotive group Chrysler has shown off what new features will be incorporated into the 2011 Jeep Wrangler and Jeep Wrangler Unlimited models, which include a completely overhauled and technologically updated interior.

Automotive group Chrysler has shown off what new features will be incorporated into the 2011 Jeep Wrangler and Jeep Wrangler Unlimited models, which include a completely overhauled and technologically updated interior.

One of the best features included in most minivans has made its way to the Jeep line – built-in radio controls from the steering wheel. The new wheel console also allows drivers to operate a connect cell phone.

The dashboard has been updated with a USB interface and a specific port for 12-volt power devices. Production of the new models is currently underway.

“While retaining unmatched, legendary capability, the 2011 Jeep Wrangler boasts an all-new interior that delivers a host of comfort, convenience and versatility features,” said Jeep CEO Mike Manley. Leer más “New Jeep Wranglers get USB interface, reworked interiors”

Chrysler Reaches Out to Agencies

Chrysler is reaching out to its roster shops and beyond for ideas in an effort to replace Fallon, which has severed ties with the automaker after it was awarded General Motors’ Cadillac brand, sources said.

Publicis Groupe’s Fallon had handled ads touting Chrysler sedans, vans and trucks. Independent Wieden + Kennedy works on Dodge sedans and Jeep, while the The Richards Group, also an independent, handles Dodge Ram and heavy trucks. Chrysler has also given the brief to agencies that have previously pitched the company (but are not on the roster) like Interpublic’s Gotham and Publicis & Hal Riney, per sources.


– Noreen O’Leary and Andrew McMains, Adweek
Chrysler is reaching out to its roster shops and beyond for ideas in an effort to replace Fallon, which has severed ties with the automaker after it was awarded General Motors’ Cadillac brand, sources said.

Publicis Groupe‘s Fallon had handled ads touting Chrysler sedans, vans and trucks. Independent Wieden + Kennedy works on Dodge sedans and Jeep, while the The Richards Group, also an independent, handles Dodge Ram and heavy trucks. Chrysler has also given the brief to agencies that have previously pitched the company (but are not on the roster) like Interpublic’s Gotham and Publicis & Hal Riney, per sources. Leer más “Chrysler Reaches Out to Agencies”