To really understand social media, you first need to know its 30-year history.

It was written by Howard Rheingold in his book, The Virtual Community. His book was first published in 1993, before the web even existed.

He was writing about Usenet,

In other words, the concept of social media, of online engagement and conversation, has been around before there were even websites online.

If you didn’t recognize that quote, you might be more familiar with this one:

“Markets are conversations.”

That comes from The Cluetrain Manifesto: The End of Business as Usual, by Christopher Locke, Rick Levine, Doc Searls and David Weinberger.

You can read the 95 Theses of the manifesto here, for free. (Scroll down their page a bit to find them.)

The Cluetrain Manifesto was published in 2001, and those guys nailed the social web, in advance of the arrival of sites like Friendster and MySpace, not to mention latecomers like Facebook and Twitter.

And if you are thinking about how social media leads to an amazing degree of connection and engagement between millions of individuals, and how companies have to tread carefully when entering these personal conversations, here is another quote for you.


speakers corner conversationsby Nick Usborne | http://www.nickusborne.com

Here’s a timely quote for you:

“…a place for conversation or publication, like a giant coffee-shop with a thousand rooms; it is also a worldwide digital version of the Speaker’s Corner in London’s Hyde Park, an unedited collection of letters to the editor, a floating flea market, a huge vanity publisher, and a collection of every odd special-interest group in the world.”

That’s not a bad description of social media.

But it wasn’t written about social media.

It was written by Howard Rheingold in his book, The Virtual Community. His book was first published in 1993, before the web even existed.

He was writing about Usenet,

In other words, the concept of social media, of online engagement and conversation, has been around before there were even websites online.

If you didn’t recognize that quote, you might be more familiar with this one:

“Markets are conversations.”

That comes from The Cluetrain Manifesto: The End of Business as Usual, by Christopher Locke, Rick Levine, Doc Searls and David Weinberger.

You can read the 95 Theses of the manifesto here, for free. (Scroll down their page a bit to find them.)

The Cluetrain Manifesto was published in 2001, and those guys nailed the social web, in advance of the arrival of sites like Friendster and MySpace, not to mention latecomers like Facebook and Twitter.

And if you are thinking about how social media leads to an amazing degree of connection and engagement between millions of individuals, and how companies have to tread carefully when entering these personal conversations, here is another quote for you.

“For online marketers, there’s good news and there’s bad news.

The good news is that the Internet provides you with the largest and most connected network of prospective customers imaginable. It’s a dream. Tens of millions of people with money, connected within one, wonderful World Wide Web.

And the bad news?

The bad news is that it’s not your network. Not yours to own. Not yours to mine. Not yours to control, sell, swap or manipulate.” Leer más “To really understand social media, you first need to know its 30-year history.”