3 Big CMO-Worthy Benefits of Landing Pages – Thanks to @ioninteractive


(…) landing pages require more resources? More content? More effort? Aren’t they more to manage? Isn’t it more to integrate?

Vía ioninteractive.com

To be honest, yes, they do.

Creating campaign-specific landing pages requires work. But the impact that a successful landing page can have on metrics such as cost to acquire a customer and ROI is tremendous.

These are the statistics executives care about and the reason why the lowly landing page should be elevated to a seat worth time and attention from everyone inside your marketing organization, including your CMO.

+INFO? Full article here 🙂

There are 3 primary benefits to landing pages:

1. Better User Experiences

When it comes to post-click marketing, first impressions are crucial. You have 1/20th of a second to impress your visitor after they click, so it’s up to you to make it count.

2. Easy Experimentation

All digital marketers know the value of testing when it comes to web pages, however sometimes it’s hard to conceive and execute a test of a a big idea on the website.

3. Increased Leads, Sales & Revenue:

We now know that landing pages can have a huge impact on the overall visitor experience, and we know that they make testing a breeze.

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Pinterest: What B2B Social Media Marketers Are Doing Wrong – thnxz @kuno


Posted by Courtney Moser  

Vía Kuno Creative

Pinterest has introduced its business accounts, more and more B2B companies are joining the Pinterest party, and for them, it’s important to not only join, but to set their brands apart.
If you’re a B2B social media marketer who has joined Pinterest, but isn’t getting the followers (or consequential site traffic) you were hoping for, you could be making one or more of the following mistakes:

You don’t have a “Pin It” button on your site

You’re pinning too much third-party content

You’re pinning one thing to multiple boards

You’re flooding feeds

You’re using your name and not the name of your business

You aren’t interacting

You aren’t collaborating with others in your industry

You have too many fluff boards

Full article? here! 🙂

Just like with all other forms of social media, there is a right way and a wrong way to use Pinterest. If you take the time to learn the dos and don’ts, you can reach a whole new audience.

What B2B companies do you feel are utilizing Pinterest to effectively drive leads? Share your thoughts in the comments below!

photo credit: Nrbelex via photopin


courtney-moser-kuno-creative

Courtney Moser is an Associate at Kuno Creative. She applies her passion for writing and editing to assist in creating content for Kuno and its clients. Courtney loves to read, expand her vocabulary and write engaging content for multiple audiences. You can connect with Courtney on LinkedIn.

Five Trends to Watch for at Mobile World Congress 2013 – #MWC13 // Social@Ogilvy


Social@Ogilvy

With 70,000 attendees, 1,500 exhibitors and over 100 conference sessions, the Mobile World Congress can be an overwhelming experience. The conference ranges across all aspects of the mobile economy, from hardware and infrastructure to marketing and education. Fortunately, Martin Lange, Executive Marketing Director of Digital Strategy for Ogilvy & Mather, will be attending the conference.

Since Martin is deeply immersed in the mobile ecosystem, he’s keeping track of what really matters in this, the most rapidly evolving aspect of marketing and communications.

Martin will focus on the following top five mobile trends during the conference, including his perspective on some must-see keynotes and panels which will bring these trends into sharp relief. Be sure to follow Ogilvy at MWC 2013 on Tumblr or @OgilvyWW on Twitter for real-time updates of all things Mobile World Congress.

Here are Martin’s top 5 trends to watch for at Mobile World Congress 2013 (#MWC13). Below that is a more in-depth look into each trend.

The Gap Between the Vision for Marketing and Reality


By Philip Kotler, Bobby J. Calder, Edward C. Malthouse and Peter J. Korsten
The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come by now?

THE GROWING NUMBER of chief marketing executives reflects the increasing importance companies attach to marketing. Yet the average tenure of a chief marketing officer (CMO) is three and a half years, well below that of the typical CEO. Both the prevalence of the CMO position and its precariousness give rise to the question: Has marketing realized the vision to which its adherents have long aspired? A recent global survey of CMOs reveals both how far marketing has come and where there is room to grow.

The Vision for Marketing

For more than 60 years, marketers have had a clear vision of the ideal role of marketing, which consists of two core ideas. One is the concept of the “marketing mix,” which dates to the late 1940s. Harvard’s Neil Borden, while president of the American Marketing Association, realized there was no set formula for successful marketing. Instead, the marketer must choose the best mix from the set of all possible mixes. Jerome McCarthy later codified the mix in the classic 4Ps of marketing — product, price, place and promotion. The task of the marketing executive is to have control of, or at least influence on, all of the 4Ps and blend them to produce the best value.

The second fundamental idea is that marketing decisions should be based on a solid understanding, supported by hard data, of target customers and other stakeholders. Anchoring decisions in data has become part of the bedrock vision of marketing. These two core components — control of the marketing mix and customer-oriented, data-based decision making — are fundamental to the field’s shared vision of marketing. It has been over a half century since that vision, now clearly spelled out in marketing textbooks, took shape. So what is the status of the field relative to the vision?

HOW CHIEF MARKETING OFFICERS RATE THEIR INFLUENCE >>>  Leer más “The Gap Between the Vision for Marketing and Reality”

El apagón de Kodak ha empezado ya

Kodak ha empezado a desprenderse de sus activos en la carrera para aflojar sus cargas y reinventarse como una empresa en los tiempos de la fotografía digital… siendo una compañía con un pasado altamente analógico. Para gran sorpresa de usuarios, mercados y analistas, Kodak anunciaba hace menos de un mes que cesaba en la fabricación de dispositivos y cámaras digitales para centrarse en el mundo de la impresión de fotografías y de los

KodakLogo

servicios, a pesar de que su nombre está asociado directamente a la invención de la fotografía digital.

La firma – en concurso de acreedores en Estados Unidos – ha iniciado un proceso para desprenderse de patentes (con las que espera alcanzar miles de millones de dólares en ventas) y de sus activos no ligados a las líneas de negocio que quiere mantener. Elapagón del área de dispositivos se realizará durante el primer semestre de este año (con lo que en el verano Kodak tendría que ser ya una empresa nueva) y la compañía ha arrancado ya el proceso de apagado.


Raquel C. Pico

 | http://www.ticbeat.com

 

Kodak ha empezado a desprenderse de sus activos en la carrera para aflojar sus cargas y reinventarse como una empresa en los tiempos de la fotografía digital… siendo una compañía con un pasado altamente analógico. Para gran sorpresa de usuarios, mercados y analistas, Kodak anunciaba hace menos de un mes que cesaba en la fabricación de dispositivos y cámaras digitales para centrarse en el mundo de la impresión de fotografías y de los

KodakLogo

servicios, a pesar de que su nombre está asociado directamente a la invención de la fotografía digital.

La firma – en concurso de acreedores en Estados Unidos – ha iniciado un proceso para desprenderse de patentes (con las que espera alcanzar miles de millones de dólares en ventas) y de sus activos no ligados a las líneas de negocio que quiere mantener. Elapagón del área de dispositivos se realizará durante el primer semestre de este año (con lo que en el verano Kodak tendría que ser ya una empresa nueva) y la compañía ha arrancado ya el proceso de apagado. Leer más “El apagón de Kodak ha empezado ya”