Retire Ronald McDonald…?

The Chicago Tribune reported McDonald’s has no intention of retiring Ronald McDonald, with company CEO Jim Skinner declaring, “[Ronald] is a force for good…he does not hawk food.” Um, what planet is this guy living on? If Ronald is not hawking food, it’s only because the fast feeder’s menu items are not technically food. And if you can’t draw a direct connection between the red-haired icon and the childhood obesity epidemic, well, you’ve probably had one McFlurry too many.

McDonald’s says it won’t retire Ronald

By Wailin Wong | McDonald’s Corp. Chief Executive Jim Skinner was unequivocal in his support of company mascot Ronald McDonald, who came under fire from two investors at the company’s annual meeting Thursday.

“Ronald McDonald is not retiring,” Skinner said, prompting the audience to applaud. Skinner added sternly: “He is a force for good…he does not hawk food.”
Deborah Lapidus, senior organizer at Corporate Accountability International, had called for the retirement of Ronald McDonald and the end of marketing to children

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Ronald McDonald (Delft, Netherlands), august 2005
Image via Wikipedia

The Chicago Tribune reported McDonald’s has no intention of retiring Ronald McDonald, with company CEO Jim Skinner declaring, “[Ronald] is a force for good…he does not hawk food.” Um, what planet is this guy living on? If Ronald is not hawking food, it’s only because the fast feeder’s menu items are not technically food. And if you can’t draw a direct connection between the red-haired icon and the childhood obesity epidemic, well, you’ve probably had one McFlurry too many.

McDonald’s says it won’t retire Ronald

By Wailin Wong | McDonald’s Corp. Chief Executive Jim Skinner was unequivocal in his support of company mascot Ronald McDonald, who came under fire from two investors at the company’s annual meeting Thursday.

“Ronald McDonald is not retiring,” Skinner said, prompting the audience to applaud. Skinner added sternly: “He is a force for good…he does not hawk food.”
Deborah Lapidus, senior organizer at Corporate Accountability International, had called for the retirement of Ronald McDonald and the end of marketing to children. Leer más “Retire Ronald McDonald…?”