Chevrolet Cobalt resgata motoristas de carro quebrado no meio da rua


por Carlos Merigo | @cmerigo | brainstorm9.com.br

 

 

Quantas vezes você já viu ações legais de concessionárias de automóveis? Palhaços, bandeiras gigantes e malucos de perna-de-pau na porta não contam. Já esse aqui é um exemplo singelo, útil, barato e, imagino eu, muito efetivo.

Para apresentar o novo Chevrolet Cobalt, a concessionária Orca resolveu resgatar potenciais consumidores quando o carro lhes deixou na mão.

A empresa rastreou chamados de guincho, e realizou um test-drive até o local em que essas pessoas no meio da rua ou estrada queriam chegar.

A criação é da agência Monumenta, de Brasília.

General Motors Is Racist. Period.

Target Market News posted the story below, which demonstrates once again that General Motors is full of shit. Back in 2007, former GM executive Mark LaNeve went on record to insist the automaker would continue to partner with minority advertising agencies. As it turned out, LaNeve was a fucking liar. Now another GM honcho actually admitted that White agencies would handle assignments usually awarded to minority firms. Wow. A corporation goes bankrupt—and begs for bailout money from the nation’s first Black president—yet still screws Black shops while conspiring with the White agencies responsible for producing work that has consistently failed to ignite sales. Only in America.




Target Market News posted the story below, which demonstrates once again that General Motors is full of shit. Back in 2007, former GM executive Mark LaNeve went on record to insist the automaker would continue to partner with minority advertising agencies. As it turned out, LaNeve was a fucking liar. Now another GM honcho actually admitted that White agencies would handle assignments usually awarded to minority firms. Wow. A corporation goes bankrupt—and begs for bailout money from the nation’s first Black president—yet still screws Black shops while conspiring with the White agencies responsible for producing work that has consistently failed to ignite sales. Only in America. Leer más “General Motors Is Racist. Period.”