Why are we so pre-occupied with how everything looks? Of course you need to stand out in a crowded market place and looking good is a big part of that, but too many great ideas get over shadowed by the aesthetics. What your customers think is more important than how pretty you think it looks. Microsoft understood this years ago when they released flawed software and improved it once it was out there. Apple didn’t and they got left behind because they wanted the design to be perfect before showing anyone. Apple now has hundreds of design awards, courtesy of Jonathan Ive and I don’t believe Microsoft have any – but whose balance sheet would you rather have? (Marketing is too important to be left to the marketing department).
by jeremywaite| //jeremywaite.wordpress.com
Point of view by Me® (out of post):
In my opinion one of the leaders that inspire, amuse and provoke its readers.
Jeremy Waite, madness and genius in the right balance.
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