5 Ways to Cause a Revolution in Your Business

Why are we so pre-occupied with how everything looks? Of course you need to stand out in a crowded market place and looking good is a big part of that, but too many great ideas get over shadowed by the aesthetics. What your customers think is more important than how pretty you think it looks. Microsoft understood this years ago when they released flawed software and improved it once it was out there. Apple didn’t and they got left behind because they wanted the design to be perfect before showing anyone. Apple now has hundreds of design awards, courtesy of Jonathan Ive and I don’t believe Microsoft have any – but whose balance sheet would you rather have? (Marketing is too important to be left to the marketing department).

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by jeremywaite| //jeremywaite.wordpress.com

Point of view by Me® (out of post):
In my opinion one of the leaders that inspire, amuse and provoke its readers.
Jeremy Waite, madness and genius in the right balance.

I recommend looking in the categories “jeremywaite.wordpress.com”, where they found the collection of articles he published.

Gabriel Catatalano

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The Top 12 Celebrity Marketing Articles from Sex, Brands & Rock’n’Roll


by jeremywaite

Over the past 6 months I’ve lost a lot of sleep writing some great content for my book “Sex, Brands & Rock’n’Roll”.  A brief look over the proofs reminded me of some great posts you may have missed. Enjoy…

  1. Marilyn Monroe : Marketing the Greatest Sex Symbol of All Time
  2. Be Like Che Guevara : Start a Revolution in Your Business
  3. The Ramones, U2, Take That, Joy Division & Lady Gaga on Branding
  4. How Will JFK’s Name Be Remembered?
  5. 8 Reasons Why We Are So Obsessed With Celebrity
  6. How to Build a Superstar Brand like Michael Jordan
  7. Why Einstein Was NOT a Genius
  8. Are Size 16 Supermodels like Crystal Renn a Step Too Far?
  9. Why Didn’t Walt Disney Believe in Recessions?
  10. Why Does Patti Smith STILL Inspire Everyone?
  11. Tiger Woods To Climb Mount Everest
  12. If Your Product Was Amazing, You Wouldn’t Need to Pay for Advertising
Jeremy Waite   |   www.jeremywaite.co.uk
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5 Ways to Cause a Revolution in Your Business


by jeremywaite

1. Stop Trying to Make Everything Look Perfect…

“Since when did Marketing become the make it pretty department?” Sylvia Reynolds

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