“Top 20 Most Powerful Celebrities in the World 2010″ | By Jeremy Waite


Posted on October 7, 2010
 

  • By Jeremy Waite

    Welcome to my mash-up of marketing stories and celebrity gossip. If you love marketing or want to be inspired at work, everything here is written for you. Enjoy!

Is Lady Gaga the World’s Most Powerful Celebrity? 

In advance of my book “Sex, Brands & Rock’n’Roll” coming out next month, I’ve put together a cheeky little eBook which will hopefully inform and inspire you.  It lists the top 20 most powerful celebrities in the world this year, how much $ they’ve made and inspirational quotes that show ‘why they are, who they are’.  But who’s number 1? Enjoy!

Click here for my FREE eBook to find out who are the “Top 20 Most Powerful Celebrities in the World”

Why Brands Shouldn’t Waste Money on Celebrity Endorsements

WWTD : What Would Tiger Drive?

In my old ad agency life, brands were things or corporate entities, co-managed by the agency strategists, account managers and creatives. Innocent was a brand. Reebok was a brand. MTV was a brand. These brands didn’t talk. Didn’t have good hair days or bad hair days, and they certainly didn’t have complicated ryders in their contracts, specifying that only organic foods could be served at photo shoots.

But brands are now personified by people. In Hollywood it’s no longer a culture of celebrity that drives ticket-goers, it’s the celebrity brands.

Brands are increasingly becoming the currency of business. They link customers with enterprises. In this sense, smart business people now bestow virtual custody of brands upon consumers, while keeping management in the hands of companies. In other words, in the entertainment industry, it’s all about the packaging. In today’s world, entertainment brands define markets as much as they do products, services and organisations.

People like brands because they like making decisions.


by jeremywaite

WWTD : What Would Tiger Drive?

In my old ad agency life, brands were things or corporate entities, co-managed by the agency strategists, account managers and creatives. Innocent was a brand. Reebok was a brand. MTV was a brand. These brands didn’t talk. Didn’t have good hair days or bad hair days, and they certainly didn’t have complicated ryders in their contracts, specifying that only organic foods could be served at photo shoots.

But brands are now personified by people. In Hollywood it’s no longer a culture of celebrity that drives ticket-goers, it’s the celebrity brands.

Brands are increasingly becoming the currency of business. They link customers with enterprises. In this sense, smart business people now bestow virtual custody of brands upon consumers, while keeping management in the hands of companies. In other words, in the entertainment industry, it’s all about the packaging. In today’s world, entertainment brands define markets as much as they do products, services and organisations.

People like brands because they like making decisions. Leer más “Why Brands Shouldn’t Waste Money on Celebrity Endorsements”

“King Richard” Stursberg leaves CBC

Richard Stursberg, head of CBC’s English services, is leaving after six years in the position.
CBC president Hubert T. Lacroix announced his departure Friday in a statement to employees.

Lacroix gave no reason for Stursberg’s departure, which is effective Friday.

“When Richard was appointed executive vice-president of CBC Television six years ago, he brought with him a revolution that shook the foundation of the organization and eventually of the whole of our English services,” Lacroix said in his statement.

“He challenged every premise, attacked conventional wisdom, and uprooted whole parts of the internal culture. Six years later, the institution is better off than it was. I want to acknowledge his success in turning CBC Television around and thank him for his contribution.”


CBC Alternate Logo
Image via Wikipedia
by jillatkinson

Richard Stursberg, head of CBC’s English services, is leaving after six years in the position.
CBC president Hubert T. Lacroix announced his departure Friday in a statement to employees.

Lacroix gave no reason for Stursberg’s departure, which is effective Friday.

“When Richard was appointed executive vice-president of CBC Television six years ago, he brought with him a revolution that shook the foundation of the organization and eventually of the whole of our English services,” Lacroix said in his statement.

“He challenged every premise, attacked conventional wisdom, and uprooted whole parts of the internal culture. Six years later, the institution is better off than it was. I want to acknowledge his success in turning CBC Television around and thank him for his contribution.” Leer más ““King Richard” Stursberg leaves CBC”

40 Truly Awesome Celebrity Drawings

By: Hilde Torbjornsen

In this article, we’re going to show you a collection of 40 hand-picked drawings of celebrities. Not only do we want to show you these great works of art, but we also hope you can draw some inspiration from them. No matter what kind of artistic/creative department you belong to, looking at other peoples work can be a good place to get inspired. Here you’ll find a broad range of celebrities from Russell Crowe to Bob Marley.

40 Truly Awesome Celebrity Drawings

There are many celebrity drawings that can be enjoyed in various online galleries. This time we’ve looked at the ones to be found over at deviantART – one of the biggest online communities dedicated to art and creativity. There are many more good drawings there to have a look at. Click on the previews in this list to be taken to the original, full-sized versions.


By: Hilde Torbjornsen

In this article, we’re going to show you a collection of 40 hand-picked drawings of celebrities. Not only do we want to show you these great works of art, but we also hope you can draw some inspiration from them. No matter what kind of artistic/creative department you belong to, looking at other peoples work can be a good place to get inspired. Here you’ll find a broad range of celebrities from Russell Crowe to Bob Marley.

40 Truly Awesome Celebrity Drawings

There are many celebrity drawings that can be enjoyed in various online galleries. This time we’ve looked at the ones to be found over at deviantART – one of the biggest online communities dedicated to art and creativity. There are many more good drawings there to have a look at. Click on the previews in this list to be taken to the original, full-sized versions. Leer más “40 Truly Awesome Celebrity Drawings”

Marilyn Monroe : The Greatest Sex Symbol of All Time

Hollywood’s three M’s (Jane Mansfield, Marilyn Monroe & Mamie Van Doren)

Hollywood has always been built upon stories and fairy tales, the greatest of which happened exactly 60 years ago when Marilyn Monroe got her first big break in a film called ‘The Aspalt Jungle’. Only 3 years before she was called Norma Jean and was struggling with bit parts and modelling jobs. It took her 6 years with very little success to finally break into Hollywood where she became the first, and the greatest personal brand of all time.

Constantly dismissed by many film critics as a ‘dumb blonde’ for her one-dimensional roles, she knew what worked and she kept doing it. It’s funny how the same criticism is still thrown at celebrities today, despite what made them famous in the first place.


by jeremywaite

Hollywood’s three M’s (Jane Mansfield, Marilyn Monroe & Mamie Van Doren)

Hollywood has always been built upon stories and fairy tales, the greatest of which happened exactly 60 years ago when Marilyn Monroe got her first big break in a film called ‘The Aspalt Jungle’.  Only 3 years before she was called Norma Jean and was struggling with bit parts and modelling jobs.  It took her 6 years with very little success to finally break into Hollywood where she became the first, and the greatest personal brand of all time.

Constantly dismissed by many film critics as a ‘dumb blonde’ for her one-dimensional roles, she knew what worked and she kept doing it.  It’s funny how the same criticism is still thrown at celebrities today, despite what made them famous in the first place.
Leer más “Marilyn Monroe : The Greatest Sex Symbol of All Time”

8 Reasons Why We are So Obsessed with Celebrity


by jeremywaite

A few years ago, Piers Morgan suggested that celebrity-driven journalism was no longer the way to sell newspapers. Three years ago, a survey found that 60 per cent of adults were bored with celebrity and yet Neilson TV ratings and book sales suggest otherwise.  Why is it that we are so fascinated with celebrities? Leer más “8 Reasons Why We are So Obsessed with Celebrity”