La audiencia televisiva envejece más rápido que la población en Estados Unidos

Durante años, entre los ejecutivos de las grandes cadenas norteamericanas de televisión parecía haber un acuerdo de tácito: una vez que sus televidentes cumplían los 50, ya no eran necesario “mimarlos”. Hoy en día, esta idea se ha desterrado por completo. Y es que sus telespectadores parecen haber envejecido de repente.

La edad media de la audiencia de los canales ABC, Fox, NBC y CBS es ahora de 51 años. Los telespectadores de estas cuatro cadenas de televisión han envejecido el doble que el resto de la población estadounidense en los últimas dos décadas, según un informe de Baseline Inc. que publica Associated Press.

“Esto debería ser motivo de preocupación, pero hoy por hoy no parece ser así”, explica Steve Sternberg, autor del estudio de Baseline Inc.

El principal riesgo del progresivo y rápido envejecimiento de la audiencia televisiva es que las cadenas se convierten así en menos atractivas de cara a los anunciantes, que son el pilar de su negocio.


Durante años, entre los ejecutivos de las grandes cadenas norteamericanas de televisión parecía haber un acuerdo de tácito: una vez que sus televidentes cumplían los 50, ya no eran necesario “mimarlos”. Hoy en día, esta idea se ha desterrado por completo. Y es que sus telespectadores parecen haber envejecido de repente.

La edad media de la audiencia de los canales ABC, Fox, NBC y CBS es ahora de 51 años. Los telespectadores de estas cuatro cadenas de televisión han envejecido el doble que el resto de la población estadounidense en los últimas dos décadas, según un informe de Baseline Inc. que publica Associated Press.

“Esto debería ser motivo de preocupación, pero hoy por hoy no parece ser así”, explica Steve Sternberg, autor del estudio de Baseline Inc.

El principal riesgo del progresivo y rápido envejecimiento de la audiencia televisiva es que las cadenas se convierten así en menos atractivas de cara a los anunciantes, que son el pilar de su negocio. Continuar leyendo «La audiencia televisiva envejece más rápido que la población en Estados Unidos»

Vevo Traffic Up 62 Percent, Thanks To YouTube

Vevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009. According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year. Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.

According to Vevo statistics published by MediaBeat, the site is currently attracting 62 percent more unique monthly viewers in the United States than they did when they first launched. Over the months they have surpassed ABC, MTV, NBC Universal, Hulu, CBS Interactive and Myspace in the number of viewers and continue to grow.


Posted by Megan O’Neill

Vevo LogoVevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009.  According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year.  Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.

According to Vevo statistics published by MediaBeat, the site is currently attracting 62 percent more unique monthly viewers in the United States than they did when they first launched.  Over the months they have surpassed ABC, MTV, NBC Universal, Hulu, CBS Interactive and Myspace in the number of viewers and continue to grow. Continuar leyendo «Vevo Traffic Up 62 Percent, Thanks To YouTube»

Brands line up for Undercover Boss’ kid gloves treatment

Producers of the surprise CBS hit Undercover Boss had an uphill slog in the first season getting CEOs of recognizable companies to agree to expose internal flaws and problems for a national prime-time audience. (The docudrama follows that incognito honcho as he finds out about ills in the system and promises to fix them). Now that the show’s a ratings winner, bigwigs are coming out of the woodwork to get their brands featured on the feel-good hour. They’ve also discovered that it’s not actually a warts-and-all look into the corporation.


By T.L. Stanley

Undercover-boss

Producers of the surprise CBS hit Undercover Boss had an uphill slog in the first season getting CEOs of recognizable companies to agree to expose internal flaws and problems for a national prime-time audience. (The docudrama follows that incognito honcho as he finds out about ills in the system and promises to fix them). Now that the show’s a ratings winner, bigwigs are coming out of the woodwork to get their brands featured on the feel-good hour. They’ve also discovered that it’s not actually a warts-and-all look into the corporation. Continuar leyendo «Brands line up for Undercover Boss’ kid gloves treatment»

5 Social Music Sites That Let You Tune Into Your Friends’ Tastes

If you like music, then you probably want to be able to stream it online, listen to your friends’ favorites, and share your favorites with friends. I have been looking for social music sites like these for the past few years, and have come up with a list of 5 streaming music sites that have great social features. Enjoy the list and please leave us a comment below about your favorite social music sites.
Criteria

To be clear, I’m looking at services that help me do two things:

* Find out what songs/bands/concerts my friends like.
* Listen to those songs in an easy, comfortable way (preferably a streaming music website)

Without further ado, here’s the list.


Posted by Neil Vidyarthi

MUSICICONIf you like music, then you probably want to be able to stream it online, listen to your friends’ favorites, and share your favorites with friends.  I have been looking for social music sites like these for the past few years, and have come up with a list of 5 streaming music sites that have great social features.  Enjoy the list and please leave us a comment below about your favorite social music sites.

Criteria

To be clear, I’m looking at services that help me do two things:

  • Find out what songs/bands/concerts my friends like.
  • Listen to those songs in an easy, comfortable way (preferably a streaming music website)

Without further ado, here’s the list. Continuar leyendo «5 Social Music Sites That Let You Tune Into Your Friends’ Tastes»

Sony, News Corp. extend tradition of watching the news in public

At a time when millions of New Yorkers prefer to listen to their news (or news podcasts) within their own personal digital cocoons, it’s worth remembering that the biggest media events of the 20th century were consumed collectively, in crowds, while we stood on the sidewalk.
When Allied troops stormed the beaches of Normandy on June 6, 1944, thousands of people found out by watching the famous «Zipper» in Times Square. And in February 1962, when John Glenn became the first human to orbit the Earth, 4,000 people packed the floors of Grand Central Terminal on 42nd Street to watch the event on a 12-by-16-foot screen that CBS had set up over the ticket counter. People could just as easily have gotten this news from newspapers, radio or (in Glenn’s case) TV, but there’s something about sharing the news with a crowd that helps to stamp it on our national consciousness.


By Robert Klara

SonyAt a time when millions of New Yorkers prefer to listen to their news (or news podcasts) within their own personal digital cocoons, it’s worth remembering that the biggest media events of the 20th century were consumed collectively, in crowds, while we stood on the sidewalk.
When Allied troops stormed the beaches of Normandy on June 6, 1944, thousands of people found out by watching the famous «Zipper» in Times Square. And in February 1962, when John Glenn became the first human to orbit the Earth, 4,000 people packed the floors of Grand Central Terminal on 42nd Street to watch the event on a 12-by-16-foot screen that CBS had set up over the ticket counter. People could just as easily have gotten this news from newspapers, radio or (in Glenn’s case) TV, but there’s something about sharing the news with a crowd that helps to stamp it on our national consciousness. Continuar leyendo «Sony, News Corp. extend tradition of watching the news in public»

Some great readings this week


Words that matters!

Selecting the Best Idea is a Universal Innovation Problem by John Steen

Tim and I write a lot about managing innovation as a process. This is important for a number of reasons, but the two main ones are that if we manage innovation this way then it isn’t dependent on any particular person and that it is proactive and constant rather than reacting to a crisis. In short, its about managing innovation as a sustainable contribution to the performance of the organization. Continuar leyendo «Some great readings this week»

Cartoon: Hey, Hollywood! Option this cartoon!


Written by Rob Cottingham

cartoon shit my dad says twitter cbs.jpg

Ok, did we all get it out of our system yet? The sly digs, the guffaws, the skeptical snorts? CBS is turning a Twitter feed, a Twitter feed, for crying out loud, into a comedy series, and there’s been a collective rolling-of-the-eyes out there in medialand.

The news that William Shatner has been tapped for the lead role – the «dad» of «Shit My Dad Says» – is icing on the cake for anyone who wants to pooh-pooh CBS’s programming savvy.

//

(Yes, I said «pooh-pooh» in a post about «Shit My Dad Says». Moving on.) Continuar leyendo «Cartoon: Hey, Hollywood! Option this cartoon!»

La Super Bowl ya no es lo que era


La Super Bowl ya no es lo que era

Todavía es el evento mayor, pero ya empiezan a faltar las grandes marcas y la imaginación.La Super Bowl siempre se lo llamó el Big Game, y probablemente se lo seguirá llamando así. Pero algunas cosas que pasaron en los últimos dos años hacen pensar que se está empezando a decrecer.

Sí, los ratings del evento están a la máxima altura histórica. CBS informó ayer de los resultados iniciales de los mercados medidos, que sugieren que su transmisión del Super Bowl XLIV alcanzó más espectadores que la cifra record del año pasado en la NBC.

Y sí, los precios del tiempo publicitario siguieron creciendo, aun cuando la recesión parece haber frenado su ritmo. Un spot de 30 segundos en el Super Bowl tiene todavía el precio más alto de la televisión.

Pero en otros aspectos, el Super Bowl ya no es tan grandioso como lo fue alguna vez. Acá se verá por qué. Continuar leyendo «La Super Bowl ya no es lo que era»

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