Mobile Games: The Economics of Freemium [Infographic]


by  | http://www.getelastic.com

Who creates a game only to give it away for free? Where’s the $$ in that?

The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store revenue comes from freemium mobile games. In-game purchases like extra lives, special powers, virtual goods and personalizations are driving the revenue.

This week’s Infographic Friday is homegrown, featuring snippets of findings from our latest research report Cashing in on the Smartphone Gaming Boom that examine avid and causal mobile gamers’ in-app spending habits.

Click image to enlarge

Thank you for tweeting and sharing! And don’t forget to check out the report, with more juicy facts on avid and casual gamers.

Where Do You Play Casual Games? On iPod, Facebook, Nintendo DS or PSP?

Tomorrow is Casual Connect, the annual celebration of casual gaming, and one of the biggest questions on people’s lips is “What’s the definition of a casual game anymore?” While contemplating the question I found myself wondering about the blurred line between web games and lighter games on the Nintendo DS and PSP. It’s difficult to distinguish casual games based on their platform these days, and I thought I’d talk about my experiences and reach out to our readers to ask where you play your casual games.


Posted by Neil Vidyarthi

ipadgames Tomorrow is Casual Connect, the annual celebration of casual gaming, and one of the biggest questions on people’s lips is “What’s the definition of a casual game anymore?”  While contemplating the question I found myself wondering about the blurred line between web games and lighter games on the Nintendo DS and PSP.  It’s difficult to distinguish casual games based on their platform these days, and I thought I’d talk about my experiences and reach out to our readers to ask where you play your casual games. Leer más “Where Do You Play Casual Games? On iPod, Facebook, Nintendo DS or PSP?”