The web is dead. OK, it isn’t but it might be dying a slow painful death when it comes to how users access online tools and the platforms they use to carry out certain tasks.
This is a consequence of the media saturated world that we live in, a world where on demand is taking charge as audiences control what they watch, when they watch it and how they watch it.
This behaviour extends to the web. I for one seem to be connected to the web almost always. Either in work on my Mac, at home on my laptop or in several places on my iPod Touch. It was even worse when I had an iPhone and could access emails, Twitter and the like, anywhere, anytime.
There are huge advantages to iPhone, iPod Touch’s and the mobile web but it does mean that designers and developers now have new parameters in which to be creative, a world where attention to detail prevails, or at least it should. Will it be that the traditional web will be secondary to mobile/iPhone/iPad sites?
Let the Battle Commence
Let’s be clear, I’m not willing the web to an early grave, in fact there are some really exciting things happening online right now, it’s just that apps are in vogue and companies are tapping into this and releasing some impressive apps that continue to raise the bar in terms of aesthetics and user experience.
Subsequently, companies are finally giving more thought to their mobile web offerings and whilst it is fine for users to access sites in any and all of these ways, I find myself moving toward apps and the mobile web far more frequently than I was 6 to 12 months ago.
I much prefer using the apps for Facebook and Twitter than I do the traditional websites for these two applications.
The reasons for this are applicable to both cases. I find that using apps on my iPod Touch is a more personal experience, probably because the online world I’m exploring is all in the palm of my hand, literally.
I can also access it away from the formalities of a desk. Slouched on the sofa, sitting in the garden and dare I say, on the toilet. You could take your Mac Book Pro’s to these places too but it isn’t the same really is it?
Beyond the localities though, the experience of the apps is better than the corresponding websites. I have serious issues with Facebook as a site, not least because it seems to look different every time I log on. I’m not going to throw any technical terms out here, Facebook to me, is a mess.
Seguir leyendo “Bye Bye Web, Hello Apps”