Your Web App has Launched – Now What?

Number of users, times value of plans equals revenue. Right? So all you need are more users and you’ll have more money. It’s simple, and that’s the problem with it. Saying “we need to increase users or “we need to increase our revenue per user” reduces you to the sleazy, pin-stripe consultant who chirps in with truisms like “guys, we need to move forward”, and “let’s aim for our deadlines”.

This simplistic way of looking at your application leaves you with no next step. There is no lever called “more users”. There is no obvious next step associated with “increase value”.

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By Des Traynor

Editors Note: In his first article for Think Vitamin, Des Traynor – UX Lead at Dublin based Contrast, outlines some extremely useful post launch strategies for ensuring the success of your web app. You can hear Des share more development stories at Future of Web Apps Dublin 2010.

Budget for Further Development

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Neil Patel of KISSMetrics on Successful Web App Analytics

At Future of Web Apps Miami 2010 Neil Patel of KISSmetrics gave the audience 5 “must measure web app metrics”. It’s a short session but full of great hints and tips from someone who really understands this area. If you haven’t checked out Neil’s blog I really recommend you do.


At Future of Web Apps Miami 2010 Neil Patel of KISSmetrics gave the audience 5 “must measure web app metrics”. It’s a short session but full of great hints and tips from someone who really understands this area. If you haven’t checked out Neil’s blog I really recommend you do.

Watch this and other videos directly on our Vimeo Channel

Transcript

Ryan: We work quite hard to pick topics that we think are relevant for you guys, and one thing that I think is really hard when you run a web app is analytics. It’s overwhelming to understand what you should be measuring, to see if your web app is succeeding; there are a ton of packages and it’s quite confusing.

We think that as developers you are able to build your apps just fine but when it comes to the marketing aspect, it’s quite confusing. We asked Neil Patel to talk about analytics and 5 things that you need to measure to figure out if you’re succeeding or not. I think it’s going to be a very useful session for you. Again, if you have questions, don’t feel afraid to ask. Please welcome up Neil.

Neil: Hey everyone, as everyone said my name is Neil Patel. I’m with a company called KISSmetrics. Today, I’m going to be giving a presentation on the 5 metrics you ought to be tracking. It’s pretty simple; there are 5 main points that are easy to track and easy to take notes. Here we go.

1. Revenue Per User

A lot of you track conversions. Am I correct here? If I told you that I could increase your conversions from 5% to 10% you would be ecstatic, correct? In most cases, if I increase it from 5% to 10% you’d be like, . That’s great. That’s going to be a lot more money.” On the flip side, if I said I could decrease your conversion rate from 10% to 5% and make you triple or quadruple the amount of money, you’d be like, . What?”

A lot of times when you’re on your web app and tracking metrics, what you have to track is conversion per user. An example of this is we have a SaaS based product tracking how much revenue is coming from each user per page. We use Google Analytics to do that. One thing we tested was we were charging $97 a month. I took that $97 a month price point, and I said, . What if I charged $197? What will happen?” Amazing, by roughly doubling the price, the conversions decreased by 10%. The cool part, the revenue increased by an overall 82%. That was a pretty big jump. We got a decrease in conversion but it was still worth it because we made more money out of it. Leer más “Neil Patel of KISSMetrics on Successful Web App Analytics”

Two Powerful Marketing Tips for Your Web Site or App


Here at Carsonified HQ, we’re big Dropbox fans. They’ve implemented two really effective marketing tactics that I’d like to share with you.

#1 – Add Gaming Mechanics

Dropbox’s first marketing tactic is to add gaming behavior to the interface. The game is simple: complete five steps and you win 250MB extra storage space.

The reason why this is so powerful is because the game encourages you to use Dropbox and the more you use it, the more likely you are to become a paying customer.

Screengrab from DropBox.com showing the six steps required to get  an extra 250 MB of storage Leer más “Two Powerful Marketing Tips for Your Web Site or App”

4 Email Newsletters Worthy of your Attention


Unlike some I am still a big fan of email newsletters. Whilst tools like Twitter are great for “of the moment” links I still appreciate a well crafted newsletter landing in my inbox.

Here are four newsletters I subscribe to and enjoy covering web design, creativity and business.

  1. Links for Light Reading – Russ Weakley’s weekly roundup of interesting web related stories from around the web. It also includes a comprehensive list of upcoming web events and jobs.
  2. Font Shop Newsletter – You don’t have to be a type nut to appreciate the Font Shop newsletter, it’s beautifully put together and a good read. It’s packed full of font news and typographic hints and tips. You need to register with Font Shop to receive it but in my opinion it’s well worth it.
  3. Springwise New Business Ideas – I can’t remember how I came across this one but I have been enjoying it for a few years. Not strictly web related but a great weekly roundup of interesting business and entrepreneurial ideas from around the world as sourced by a network of over 8,000 “spotters”.
  4. Jason Nation – An infrequent mailing (although as his baby is now sleeping through the night there is the promise of more frequent dispatches) by Jason Calcanis. Jason is the founder of Silicon Alley Reporter, Weblogs Inc, TechCrunch50.com, Open Angel Forum and Mahalo.co. Since “retiring from blogging” he has focused his attention on his mailing list subscribers. Recent topics have included loyalty in business, work ethics, investing as well as app and technology reviews. Leer más “4 Email Newsletters Worthy of your Attention”

How to Crowdfund your Startup

Before discussing the pros and cons of Crowdfunding I should explain a little about how the process actually works. The most important thing to considering when Crowdfunding your venture is that this isn’t like taking investment. The process can take many forms, and just like taking investment, won’t be right for everyone. That said, here’s the most common model being used by everyone from startups and non-profits to artists, musicians and filmmakers…

An individual or organisation states that they need X amount of money to fund their venture. This venture can be anything, from a cupcake shop to an independent feature film; and the amount of money can be a small part or all of the total cost of the venture. The individual or organisation then uses their existing networks to leverage the crowd, that’s you, to donate money to their venture in return for a reward.


In November 2009, my business partner and I successfully Crowdfunded a business designed to provide independent filmmakers with an alternative method of film distribution, OpenIndie. The result of our month-long campaign was over $12,400 to bootstrap our company, a good amount of press interest and a built-in audience and user base for our site.

What is Crowdfunding?

Before discussing the pros and cons of Crowdfunding I should explain a little about how the process actually works. The most important thing to considering when Crowdfunding your venture is that this isn’t like taking investment. The process can take many forms, and just like taking investment, won’t be right for everyone. That said, here’s the most common model being used by everyone from startups and non-profits to artists, musicians and filmmakers…

An individual or organisation states that they need X amount of money to fund their venture. This venture can be anything, from a cupcake shop to an independent feature film; and the amount of money can be a small part or all of the total cost of the venture. The individual or organisation then uses their existing networks to leverage the crowd, that’s you, to donate money to their venture in return for a reward.

Often this reward is directly related to the venture being funding, so it could be a batch of cupcakes or a credit at the end of someone’s film; but equally it could simply be a very small thank you for your contribution. I recently came across someone who successfully crowdfunded enough money to pay for the hull of her ship that she needed to circumnavigate the globe.

In return for a small contribution she promised a postcard from a random location on her travels delivered to your door. As you can see, this isn’t investment in the traditional sense, in fact rule number one of Crowdfunding is that you don’t offer a percentage of your venture as a reward. Rather this process is something akin to patronage by a different name. However, there is an important difference between Crowdfunding and patronage that I will explain using the example of my own experience.

Pre-Selling your Product to Fund your Business Leer más “How to Crowdfund your Startup”

5 Must-Read Links on Web Dev & Biz


By Chrissie Brodigan

Hey there!

It’s Wednesday, can you feel it? Well, this mid-week roundup is devoted to all things business and development oriented.

Some links are newsworthy, some retweeted across Twitter, and others just meet our “awesomeness” requirement, and regardless we hope you’ll enjoy them. Without further delay:

Wildcard: “Dear Designer, You Suck!” by Khoi Vinh

A note, reader  Saquib Ali wrote a great comment regarding a link I posted about Google Doc’s new “Drawings” tool that’s worth re-posting here, he writes:

Google Drawings is awesome for collaboratively working on diagrams, flowcharts etc. And you can export these drawings to SVG as well!!! 🙂 Super cool.

However there are few key things missing in Google Drawings

– You can not import an SVG
– You can not copy a drawing (object) and paste into another Google Drawing Canvas
– Diagrams can’t be edited in IE 7/8.
– Diagram can’t be added to Docs/Presentation as editable drawing objects.
– No revision history
– No line connectors 😦
– No built-in support for Mind Maps
– Cannot get a list of diagrams via the docs API

Please shoot me links to projects your working on or awesome things you’ve released! news@carsonfied.com

Handpicked by,

Chrissie (@tenaciouscb)
http://carsonified.com/blog/business/5-must-read-links-on-web-dev-biz/

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5 Fabulous Links for Web Designers | Carsonified


By Chrissie Brodigan

Hey there!

Hoping you’re doing well post-holiday and post iPad frenzy and feast. It’s Monday, which is when we post our favorite design-related linkage, without further ado:

Wildcard: via nytimesbits “Nooooooo! The guys at Blendtec destroyed an iPad at the first opportunity.”

Please send your links, to new or past projects news@thinkvitamin.com, we’d love to give you some link love!

Handpicked by,
Chrissie (@tenaciouscb)
http://carsonified.com/blog/uncategorized/5-fabulous-links-for-web-designers/

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