by Portent, an internet marketing company.
As the Facebook of the business world, LinkedIn has become the go-to social media scene for career movers and shakers, and now it’s more influential than ever. Once known as just a social network for tech-savvy professionals to find a new gig, the leading business-oriented social network recently gave companies the ability to strut their stuff with a new Products and Services tab.
One Giant Leap into B2B Marketing
LinkedIn’s latest addition isn’t just important because it looks hi tech and it’s easy to use – it transcends the ability of this social media to service both people and businesses.
“We are glad to provide companies a place on LinkedIn to showcase their products, services and associated recommendations,” says Director of Product Management Ryan Roslansky on the LinkedIn blog. “Company Pages will enable companies to build their brand through network-aware recommendations, giving members rich, credible insights into how any given product (or service) is perceived by their fellow professionals.”
What this means is that companies can list off what they do best, and other LinkedIn members can provide direct recommendations to the each of the products and services, or to the company as a whole. This is measurable word-of-mouth marketing that goes beyond a simple Facebook “Like” because the LinkedIn user’s profile image is attached to the recommendation. Leer más “Promoting Your Company on LinkedIn Just Got Easy (Kind of)”