Battling copywriting rigor mortis

You can’t decide what to write for your next blog post.

So you do a list.

Then you do another list.

Then you do a list of ways to write a good list.

I fall into that trap, all the time. If it’s not lists, it’s sarcastic posts about marketing fads, or cute analogies, or something else that’s cool once, useful twice, and annoying after that. I call it content rigor mortis. Creativity dies, and your writing locks into a contorted rigidity resembling a corpse. It’s contagious, too: Your readers will avoid you lest they get infected, too.


by ianhttp://www.conversationmarketing.com/2010/10/copywriting-rigor-mortis.htm

content-rigor-mortis.jpg

You can’t decide what to write for your next blog post.

So you do a list.

Then you do another list.

Then you do a list of ways to write a good list.

I fall into that trap, all the time. If it’s not lists, it’s sarcastic posts about marketing fads, or cute analogies, or something else that’s cool once, useful twice, and annoying after that. I call it content rigor mortis. Creativity dies, and your writing locks into a contorted rigidity resembling a corpse. It’s contagious, too: Your readers will avoid you lest they get infected, too.

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web design How to Get Free Content and Media Hosting at Screencast.com


By Chris Peterson

Let’s say you’ve created a video or image you want to share, but you don’t want it saved to your computer. You want to save it in a safe place, where you can access it at any time. You want some storage options, and the ability to share it in multiple file formats… or keep it private. You want its original integrity to stay intact. And you want complete control.

You’re picky… but you have a right to be. Good thing Screencast.com was designed for content creators like you. At Screencast.com, you’ll get all of the above and more—plus it’s free.

What is Screencast.com?

Screencast.com is a free web service from TechSmith Co. that lets you upload, manage and share your content without changing a thing. From high-quality videos, to presentations, documents and images—Screencast.com gives your content the perfect home. Leer más “web design How to Get Free Content and Media Hosting at Screencast.com”